The Voice of the Industry survey of professionals in the consumer tissue and disposable hygiene industries, fielded in December 2020, reveals a number of headwinds and growth dynamics recorded by companies in 2020, as well as expectations of short- mid-, and long-term developments in the post-COVID market – from production and supply to shifts in consumer spending and the impact of certain trends, such as private label, ethical brands and digitalisation, during and after the pandemic.
This report comes in PPT.
According to industry professionals in the disposable hygiene industry, the COVID-19 pandemic has had a moderate positive impact on sales. Meanwhile, the industry professionals with a main focus on consumer tissue confirm a significant positive impact on sales, especially in the first half of 2020.
One of the biggest changes in retail distribution is tied to e-commerce, with eight out of 10 industry professionals in both disposable hygiene and consumer tissue indicating that e-commerce gained significantly in 2020, including click-and-collect.
Future sales expectations among industry professionals remain on the whole optimistic, though to a more modest degree compared to the surge in 2020. The impact of COVID-19-driven trends on sales is expected to diminish significantly in the long term.
Private label, value products and discounts are expected to remain influential in the post-COVID-19 era. At the same time, ethical products and brands are expected to gain more prominence in the post-COVID-19 environment.
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
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