One year on, travel and tourism are still struggling to recover, however, the Voice of the Industry Travel Survey shows signs of growing optimism amongst travel professionals, with digital health passports a key way to reopen safely. Big data, analytics and AI remain the primary focus for investment to drive operational and marketing efficiencies. While sustainability is gaining as a powerful force for recovery, resonating with consumers as well as businesses.
This report comes in PPT.
Top findings from Voice of the Industry: Travel and Tourism survey include:
The Coronavirus (COVID-19) pandemic continues to exert a massive toll on travel businesses, yet there are signs of growing optimism reported by 42% of respondents one year on;
in a safe and secure way, along with testing also ranking highly; opening up71.2% of travel professionals regard digital health passports as the primary way for
Big data and analytics, along with artificial intelligence, remain key investment areas for digital transformation for travel companies, accounting for 65% and 55%, respectively, of future tech to have an impact over the next five years;
The level of mobile app provision by travel businesses to consumers was rolled back over 2020/2021, accounting for 37%, down four percentage points, of respondents. The primary functions for apps are 24/7 customer service, mobile check-in and mobile key entry - all highly important in providing a safe and seamless customer experience post- pandemic;
In April 2021, 76.2% of travel professionals expected their customers to be more concerned with sustainability after COVID-19, a strong uplift from 68.0% in 2020, while an increase of 2.5 percentage points was seen in businesses engaging with the 17 Sustainable Development Goals to 52.5%.
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
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