Wal-mart Stores Inc in Retailing

Company Profile

About This Report

Nov 2017

Walmart, the US retail giant, continues its reign over the global retail market with a 10% share of modern grocery retailing. Ruthless price competition and aggressive store openings have helped the company achieve this position. Sales growth has flagged however, as the company comes under attack from internet retailers, discounters and dollar stores. The company has been forced to slow the expansion of some of its signature big-box outlets to focus on smaller stores and reinvest in old ones.

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Wal-mart Stores Inc in Retailing

Euromonitor International's report on Wal-Mart Stores Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Wal-Mart Stores Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Wal-Mart Stores Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Wal-Mart Stores Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
Financial year 2017 reverses the most troubling trend of 2016
Walmart’s wider corporate strategy
SWOT: Wal-Mart Stores Inc
Key challenges

Competitive Positioning

Store expansion drives growth, but scale makes it harder
Competitive context: Internet retailers are the greatest threats
Walmart maintains its dominance in grocery

Domestic Strategy

Emerging markets grow, but US still key to Walmart
Retrenching needed as its old model hits saturation
Channel focus shifting from mass merchandisers to supermarkets
Walmart Express illustrates the danger of getting too small

International Strategy

Large global footprint
Strong international presence, despite US dominance
Hypermarkets reign supreme
Asda attempts a turnaround in the UK as discounters make gains
Canada shows that it can grow outside low-price expertise
A focus on discounters drives Walmart’s Mexican growth
Walmart finds a strong Chinese partner in JD.com

Multichannel Strategy

The current nature of Walmart’s namesake brands
As hypermarkets approach saturation, they must remain relevant
Mass merchandisers replaced by supermarkets and more
Club loses share but grows sales in US; focuses on China abroad
Walmart’s omnichannel investments receive top priority
Walmart’s new mobile app is made especially for loyal fans

Private Label

US private label sees growing segmentation
Integrating international private label strategy globally


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