The only player in warehouse clubs Belgium, Makro Cash & Carry Belgium NV, managed to post a positive performance in 2020 thanks to the exceptional context of the COVID-19 pandemic, including stockpiling and movement restrictions. In 2021, Makro posted a static performance due to competition from both proximity stores and food e-commerce players.
As with other channels, e-commerce and convenience stores continued to impact the sales of warehouse clubs in 2021. Warehouse clubs fail to meet the new trend towards proximity, whereby consumers are opting to shop where they live rather than having to travel.
Makro Cash & Carry Belgium NV remained the only player in warehouse clubs in 2021. Up until 2016, Makro Cash & Carry Belgium’s two brands, Makro and Metro, were both active in cash and carry, focusing mainly on wholesale activities and trade with medium and small businesses and the self-employed.
Makro has performed negatively for several years in a row, and has been in search of a new business model to revert the trend. The exceptional context of the COVID-19 pandemic allowed the brand to show growth in 2020 and remain afloat in 2021.
It will be important for Makro to develop its online offerings in order to for warehouse clubs to stay in the game in the light of fierce competition from other categories. Whilst the traditional format of warehouse clubs does not lend itself well to the convenience of proximity, an enhanced online presence, alongside home delivery options, will ensure a more modern image for the outdated format.
A further key to growth will be for Makro to closely follow consumer trends with regards to the products it offers. For example, as seen with its focus on DIY equipment, which was relevant during the time of COVID-19 when consumers were spending more time at home and completing home improvements.
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Understand the latest market trends and future growth opportunities for the Warehouse Clubs industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Warehouse Clubs industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Warehouse clubs are chained outlets that sell a wide variety of merchandise, typically situated in out-of-town locations, with a selling space of over 2,500 sq metres (and invariably over 4,000 sq metres in total size). Customers have to pay an annual membership fee in order to shop. The clubs are able to keep prices low due to the no-frills format of the stores and large volume SKUs. Example brands include Costco, Sam’s Club (Walmart), and Atacadão. Excludes sales attributable to membership fees and business-to-business sales. Also excludes cash & carry and wholesale outlets (which are typically oriented towards businesses, rather than consumers). Note: Local variants, such as atacarejos in Brazil, are included in this channel.
See All of Our DefinitionsThis report originates from Passport, our Warehouse Clubs research and analysis database.
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