Executive Summary

Feb 2019
PROSPECTS
Atacarejos drive the performance of warehouse clubs, supported by consumers seeking low prices

The recessive cycle that hit Brazil’s economy in 2014 had as one of its main effects the deterioration of the labour market. In an environment of high levels of unemployment, confidence levels were severely impacted and the recovery has been slower than expected.

Shift away from modern grocery retailers

One of the ways through which consumers are revising their spending is by choosing lower-priced channels when grocery shopping. Thus, warehouse clubs in Brazil recorded a significant increase in sales during the review period, both in value terms and in the number of outlets, sustained by the dynamic performance of atacarejos.

New habits are set to stay

Overall, consumers who migrated to atacarejos are likely to stay there, even when their disposable incomes start to recover. This is because high-income Brazilians who once felt reluctant or even embarrassed to look for bargains have adapted their habits in the face of the economic crisis.

COMPETITIVE LANDSCAPE
Store enhancements not expected to be a widespread practice amongst atacarejos

Atacarejos are known for their not-so-friendly appeal to consumers, with high ceilings and concrete floors that allows forklifts to enter the store and place boxes of products straight onto the shelves. For that reason, their most significant client base was until recently composed of small businesses, such as independent small grocers and foodservice players; however, in view of the migration of consumers to atacarejos, chained players are starting to invest in features that make the experience of shopping at an atacarejo more pleasant.

Low-cost approach to stay

However, recent initiatives are still incipient and mostly conducted by large chained players. Overall, atacarejos seek to work with the lowest operating costs possible, having inventories inside the stores themselves so as to diminish logistics costs, for example.

Large retail chains seizing growth opportunity by converting hypermarkets into atacarejos

Large retail chains such as Walmart, Carrefour and those of Cia Brasileira de Distribuição are converting some of their hypermarket outlets into atacarejos. The reason behind this is twofold.

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Warehouse Clubs in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth in the  Warehouse Clubs industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Warehouse Clubs industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Warehouse Clubs in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • How is grocery and non-grocery performing in Brazil?
  • How are current trends influencing consumers buying decisions?
  • Are independent and family run stores coming under pressure in Brazil?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Retailing market research database

Warehouse Clubs in Brazil - Category analysis

HEADLINES

PROSPECTS

Atacarejos drive the performance of warehouse clubs, supported by consumers seeking low prices
Shift away from modern grocery retailers
New habits are set to stay

COMPETITIVE LANDSCAPE

Store enhancements not expected to be a widespread practice amongst atacarejos
Low-cost approach to stay
Large retail chains seizing growth opportunity by converting hypermarkets into atacarejos

CHANNEL DATA

Table 1 Warehouse Clubs: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Warehouse Clubs GBO Company Shares: % Value 2014-2018
Table 4 Warehouse Clubs GBN Brand Shares: % Value 2015-2018
Table 5 Warehouse Clubs LBN Brand Shares: Outlets 2015-2018
Table 6 Warehouse Clubs LBN Brand Shares: Selling Space 2015-2018
Table 7 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Brazil - Industry Overview

EXECUTIVE SUMMARY

Cautious optimism for 2019
A cross-channel strategy becomes essential for multichannel retailers
Internet retailing gains traction in many categories
Technology is revolutionising how business operates in Brazil
Logistics is the biggest challenge for Brazilian retail

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 9 Cash and Carry Sales: Value
Seasonality
Christmas
Back to School
Summer
Carnival
Mother’s Day
Children’s Day
Black Friday and Cyber Monday
Payments and delivery
Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 12 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 14 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 20 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 22 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 32 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 34 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 36 Retailing GBO Company Shares: % Value 2014-2018
Table 37 Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 39 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 43 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 44 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 51 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 52 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

SOURCES

Summary 2 Research Sources