Warehouse clubs remains a niche but active retailing channel in China. It continued to see double-digit current value growth in 2018 and is expected to sustain this positive trend throughout the forecast period.
With consumer shopping habits shifting towards online retailers, fresh food has become the remaining engine to drive the foot traffic offline. Hence, warehouse clubs keep on expanding their food court areas to improve the shopping experience and deepen the localisation strategy.
In April 2018, Sam’s Club announced its debut on JD.com with one-hour home delivery service, attempting to reach a broader consumer base.
Metro held the leading value share in 2018, thanks to its large number of outlets and equally large consumer base. Metro has wholly opened its membership threshold to personal customers since 2016; it used to accept business customers only before 2010.
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