Metro Cash & Carry has been accessible to B2C consumers since the end of 2018. Anyone can now get a loyalty card in any Metro outlet after providing personal information and completing the registration through the terminal.
The strong advantage of Metro is the product assortment available in its outlets. This includes unique grocery and non-grocery goods, including high quality ultra-fresh production (particularly fish), and a wide variety of luxury alcoholic drinks, among other products.
Premium consumers appreciate the opportunity to indulge themselves in Russia. The special assortment of food and drinks available in Metro outlets provides such an opportunity.
Metro’s cooperation with Michelin emphasises the premium quality of its products, with the company sponsoring the Michelin Awards ceremony in Moscow in 2021. Metro Cash & Carry’s CEO for Russia, Martin Schumacher, presented Michelin awards to Moscow-based chefs and restaurants at the ceremony in October 2021, while he also presented the first Michelin Guide to Moscow.
Metro Cash & Carry is the only player currently present in warehouse clubs in Russia, with it having fewer than 100 outlets across all regions of Russia. The category has not yet reached maturity and therefore there are still seen to be opportunities for regional expansion.
International sanctions and Russian countersanctions remained in place in 2021. This is a strong limiting factor on the variety of available groceries, with local producers offering only a limited selection of high-quality products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Warehouse Clubs industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Warehouse Clubs industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Warehouse clubs are chained outlets that sell a wide variety of merchandise, typically situated in out-of-town locations, with a selling space of over 2,500 sq metres (and invariably over 4,000 sq metres in total size). Customers have to pay an annual membership fee in order to shop. The clubs are able to keep prices low due to the no-frills format of the stores and large volume SKUs. Example brands include Costco, Sam’s Club (Walmart), and Atacadão. Excludes sales attributable to membership fees and business-to-business sales. Also excludes cash & carry and warehouse outlets (which are typically oriented towards businesses, rather than consumers). Note: Local variants, such as atacarejos in Brazil, are included in this channel.
See All of Our DefinitionsThis report originates from Passport, our Warehouse Clubs research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!