Executive Summary

Jan 2019
PROSPECTS
More Singaporeans frequent warehouse clubs for cheap bulk buys

Despite the annual membership fee charged by NTUC FairPrice’s warehouse club in Singapore, more and more Singaporeans do not mind paying this fee when they see the bigger picture of the cost savings they will accumulate. Warehouse clubs offer a smaller product range compared to supermarkets and hypermarkets.

Warehouse Club to continue attracting price sensitive consumers

The Warehouse Club targets mass consumers who are driven by value-for-money purchases and seek great deals. Moreover, the company sometimes sells exclusive merchandise not carried by other grocery retailers, encouraging people who want these products to sign up as members.

Unique positioning of warehouse clubs also to attract consumers

Value sales for the Warehouse Club are predicted to rise over the coming years, especially since it is the only format of its kind in Singapore and is perceived as a lifestyle destination store.

COMPETITIVE LANDSCAPE
NTUC FairPrice remains sole warehouse club retailer owner in Singapore

The only operator of warehouse clubs in Singapore remains NTUC FairPrice, which has been in Singapore since 2014. Positioned as a family-centric retail destination, the warehouse club provides an expansive selling space, offering value, bulk and multi-packs.

Offering of special deals and varied prices attracting consumers

The front of the store in particular boasts all of the best deals, including “Super Deals” and “Clearance Sales”. Moreover, the section dedicated to products priced at SGD2 like Daiso is naturally a hit with Singaporeans and creates an additional pull factor.

High entry barriers limit competition

Having leveraged its huge pre-existing clientele, NTUC FairPrice has an edge in the warehouse club format, which imposes a high entry barrier on other grocery retailers, along with the difficulty of opening new warehouse clubs due to space constraints in Singapore. This implies that NTUC FairPrice is expected to remain the sole operator of warehouse clubs in Singapore, at least for the next few years.

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Overview

Discover the latest market trends and uncover sources of future market growth in the  Warehouse Clubs industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Warehouse Clubs industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Warehouse Clubs in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • How is grocery and non-grocery performing in Singapore?
  • How are current trends influencing consumers buying decisions?
  • Are independent and family run stores coming under pressure in Singapore?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Retailing market research database

Warehouse Clubs in Singapore - Category analysis

HEADLINES

PROSPECTS

More Singaporeans frequent warehouse clubs for cheap bulk buys
Warehouse Club to continue attracting price sensitive consumers
Unique positioning of warehouse clubs also to attract consumers

COMPETITIVE LANDSCAPE

NTUC FairPrice remains sole warehouse club retailer owner in Singapore
Offering of special deals and varied prices attracting consumers
High entry barriers limit competition

CHANNEL DATA

Table 1 Warehouse Clubs: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2015-2018
Table 3 Warehouse Clubs GBO Company Shares: % Value 2014-2018
Table 4 Warehouse Clubs GBN Brand Shares: % Value 2015-2018
Table 5 Warehouse Clubs LBN Brand Shares: Outlets 2015-2018
Table 6 Warehouse Clubs LBN Brand Shares: Selling Space 2015-2018
Table 7 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Singapore - Industry Overview

EXECUTIVE SUMMARY

Retail headwinds in 2018 but consumer demand constantly changing
Value-added services and experiential elements keep physical stores alive
Time-poor Singaporeans valuing convenience more than ever
Singaporeans becoming increasingly ardent cross-border online shoppers
Mobile commerce comes to dominate retailing landscape in Singapore

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Great Singapore Sale
Christmas and New Year
Black Friday
Single’s Day
Payments and delivery
Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 11 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 13 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 19 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 21 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 31 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 33 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 35 Retailing GBO Company Shares: % Value 2014-2018
Table 36 Retailing GBN Brand Shares: % Value 2015-2018
Table 37 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 38 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 40 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 42 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 43 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 50 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 51 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources