Watches

Market research on the watches industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Watches in Hong Kong, China

Aug 2020

The watches category was already suffering in 2019 due to the political unrest in Hong Kong, and the drop in tourism activity seen in the second half of the year. 2020 has been even worse, with border closures and tourism dropping to almost zero. The...

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Watches in Thailand

Aug 2020

Coronavirus (COVID-19) has had a strong impact on watches in Thailand. The closure of non-essential retail channels has limited access to watches, although, as in other categories, there has been a shift to e-commerce as consumers cope with lockdown....

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Watches in Ukraine

Aug 2020

The COVID-19 pandemic has brought an abrupt halt to the low retail value growth prices had seen at the end of 2019, with 2020 seeing demand plummet. Ukrainians were still not able to spend as strongly in 2019 as they did prior to the 2014-2015 ...

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Watches in Russia

Aug 2020

Sales of watches are expected to fall significantly in 2020 due to consumers prioritising spending on essential goods over discretionary items, along with a sharp fall in tourist spending due to travel restrictions. High mechanical watches is ...

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Watches in Mexico

Aug 2020

With demand for watches already stagnating in 2019 due to declining GDP in the country and slower uptake of discretionary items in addition to competition offered by digital devices including smartphones, price sensitivity amongst many Mexicans was ...

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Watches in France

Aug 2020

The health, economic and financial crises arising from COVID-19 have affected all categories, including watches. Q1 and Q2 were catastrophic due to the absence of tourists, who account for 70% of watch sales. Meanwhile, there was also a drop in ...

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Watches in Canada

Aug 2020

Like jewellery, watches remains for the most part, a discretionary item in Canada, and therefore with many consumers prioritising their expenditure during the lockdown imposed from March 2020, and focusing on more basic needs, demand for watches ...

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Watches in Australia

Aug 2020

Luxury watches are being hit particularly hard as a result of COVID-19, due to weakened consumer spending power and a drop off in tourism, particularly from China. Watches are typically expensive and also seen as non-essential items, which is ...

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Watches in Japan

Aug 2020

Watches has been hard hit by COVID-19 with sales set to drop by around one fifth in current value terms in 2020. The problems started in February 2020 with fewer Chinese visitors arriving in Japan to celebrate Chinese New Year. This is often an ...

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Watches in South Korea

Aug 2020

There were differing trends arising from COVID-19 in the watches category in 2020. Basic and mid watches were not as affected during Q1, but high mechanical watches, demand for which has a high reliance on inbound tourist arrivals, were more ...

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Watches in Turkey

Aug 2020

Materials were at the forefront of horological innovation at the end of the review period, including new uses for materials such as ultra-hard composites and innovative metals. The TAG Heuer Carrera Nanograph, for example, was available with a unique...

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Watches in Singapore

Aug 2020

A rising interest in high-end watches has contributed to increasing numbers of watch enthusiasts and collectors across all ages in Singapore. Watches’ role as a symbol of status and identity has encouraged consumers to choose traditionally classic ...

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Watches in Italy

Aug 2020

Like other personal accessories categories, watches is expected to see a significant negative impact from COVID-19 in 2020 overall. Watches had already seen current value declines in 2018 and 2019, and this is expected to turn to a stronger current ...

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Watches in the Netherlands

Aug 2020

Before the outbreak of COVID-19 in 2020, demand for watches in the Netherlands was increasing. Manufacturers and retailers profited from intense promotion of watches as a fashion accessory, and from encouraging consumers to purchase more variants to ...

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Watches in Indonesia

Aug 2020

Watches have been becoming more expensive in Indonesia, due to the fact that all high watches are imported, mainly from Switzerland, which is known to be a popular and reliable supplier country of timepieces. This is due to the weakening IDR against ...

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Company Profile

Company Profile

Swatch Group Ltd, The in Personal Accessories

Jul 2020

The Swatch Group is a world-leading manufacturer of finished watches and movements. It offers a diverse brand portfolio that covers all price ranges distinguished in this report and a broad distribution network around the world. As a vertically ...

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Strategy Briefing

Strategy Briefing

World Market for Personal Accessories

Apr 2020

Sales of personal accessories grew in 2019, driven by strong demand in Asia Pacific and tourism in Western Europe. The outlook through to 2024 is positive, despite Coronavirus (COVID-19) hitting global demand in 2020. If the pandemic is contained by ...

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Strategy Briefing

Strategy Briefing

Watches in Western Europe

Jan 2020

Value sales of watches in Western Europe declined in 2019, dragged down by a weak performance by the basic and mid segments, as consumers move to smartwatches and/or hybrid ones. A positive showing by high-end watches across countries in 2019 and ...

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Country Report

Country Report

Watches in Taiwan

Aug 2019

Increasing product variety in terms of price and design supported the strong current value growth in watches at the end of the review period. As the millennials’ influence on personal accessories increases, several brands launched entry-level watches...

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Country Report

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Watches in Germany

Aug 2019

For several years volume sales of watches in Germany have been declining, largely due to falling volume sales of quartz watches, although the increasing exclusivity of the products is also translating into upward price movements, which is helping ...

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