Watches

Market research on the watches industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Watches in Taiwan

Aug 2019

Increasing product variety in terms of price and design supported the strong current value growth in watches at the end of the review period. As the millennials’ influence on personal accessories increases, several brands launched entry-level watches...

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Watches in Germany

Aug 2019

For several years volume sales of watches in Germany have been declining, largely due to falling volume sales of quartz watches, although the increasing exclusivity of the products is also translating into upward price movements, which is helping ...

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Watches in Poland

Aug 2019

Polish customers like to buy watches, although they still mostly choose cheap models, often produced in Asian countries. Nevertheless, value sales continue to see strong growth and there are more and more people willing to buy better-quality products...

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Watches in Singapore

Aug 2019

Mechanical watches are still highly regarded as a status symbol in Singapore. Sales of watches have been growing, with the younger generation increasingly concerned about “accessorising” themselves. However, the majority of the younger generation are...

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Watches in the United Arab Emirates

Aug 2019

Consumer spending in the United Arab Emirates took a hit during the economic slowdown of 2016 and 2017. In 2018, there was a slight improvement in consumer spending, which was reflected in value sales growth of watches returning to positive ...

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Watches in India

Aug 2019

Globally, 3D printing as a production technique has been gaining prominence resulting in watch making also being impacted. Manufacturers across countries such as Switzerland, the Netherlands and France are experimenting with this technique to produce...

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Watches in Russia

Aug 2019

The majority of Russian consumers maintained their frugal spending habits in 2019 as the Russian economy did not show any signs of recovery, with a continued decline in consumers’ disposable incomes. Russians learnt how to survive with less expensive...

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Watches in the US

Aug 2019

After years of continuous declines, traditional watches saw flat sales growth in retail value sales terms in 2019 as sales of high mechanical watches lifted the overall watches category in the US. While the overall watches category continued to ...

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Watches in Malaysia

Aug 2019

Smartwatches are becoming more popular among the population of Malaysia and these items are now a significant presence in retail outlets. In particular, rising demand has led to the emergence of a new range of highly affordable smartwatches. These ...

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Watches in Japan

Aug 2019

The rising number of inbound tourists and high unit prices supported growth in watches at the end of the review period. Government efforts to develop the Japanese tourism industry and boost the number of inbound tourists are helping to drive up sales...

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Watches in the Netherlands

Aug 2019

Whilst sales of watches benefited on the one hand from the good economic environment in 2019, which made consumers more likely to purchase, on the other hand sales were negatively impacted by the rising popularity of smartwatches and wearables. ...

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Watches in Turkey

Aug 2019

Smart watches did not cut into sales of mechanical watches in Turkey in 2019 as smart watches are not perceived as being as chic as regular watches and they generally have a toy-like appearance. This is particularly pertinent in women’s watches as ...

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Watches in the Philippines

Aug 2019

The performance of watches was influenced by the increasing trend for mid and high watches in 2019, as an increasing number of consumers traded up from basic watches. This was influenced by increasing disposable incomes and upgraded lifestyles, with ...

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Watches in Italy

Jul 2019

Growth in 2019 continued to be driven by high mechanical watches. High-end or luxury watches represent a secure investment due to their strong resale value. These products are also admired for their style, design, high precision and functionality. ...

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Watches in South Korea

Jul 2019

Chinese tourists returned to South Korea in their droves in 2019 after 2018 saw a strong decline in the numbers of visitors from China. This was primarily due to political tensions between the Chinese and South Korean governments due to the ...

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Watches in Sweden

Jul 2019

The key factor behind the continued success of sales leader Daniel Wellington is its strong knowledge and effective targeting of its customer base. The company’s main clientele is millennials, who are still in the early stages of their careers and ...

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Watches in Thailand

Jul 2019

Volume growth of watches was slower in 2019, and much of the slowdown can be attributed to the significant drop in the number of Chinese tourists shopping in Thailand. The Chinese are typically high-spending holidaymakers, upon whom a significant ...

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Watches in Argentina

Jul 2019

High and mid watches are “dollarized”, which means that the increase of the US dollar has affected demand. Wages/salaries have not grown at the same rate as the US dollar. Indeed, real incomes have been reduced and there has been a decline in the ...

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Watches in South Africa

Jul 2019

Mid mechanical watches recorded the strongest performance in both current value and retail volume growth terms within the overall category in 2019. With aspirational consumers’ disposable incomes continuing to come under pressure, many were forced to...

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Watches in Ukraine

Jul 2019

In 2019, consumer spending power in Ukraine was among the lowest in the whole of Europe. The country plunged into an economic and political crisis in 2014 and 2015 and, in spite of a gradual recovery demonstrated by the domestic economy since then, ...

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