Watches

Market research on the watches industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Watches in Switzerland

Jul 2019

Hybrid watches, included in consumer electronics according to Euromonitor International definitions, are emerging as an attempt by classical brands to tackle the consumer shift away from quartz/mechanical watches towards smartwatches. Hybrid models ...

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Watches in Spain

Jul 2019

The penetration of smartphones is very high amongst the Spanish population. As smartphones have become the main option for surfing the internet, communicating, and increasingly for online shopping, consumers no longer see the convenience of owning a ...

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Watches in Indonesia

Jul 2019

Despite the economic slowdown, demand for luxury watches continues to grow strongly in Indonesia, with many middle income consumers seeing products in this area as good investments. This trend is being seen among both older and younger consumers, ...

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Watches in Australia

Jul 2019

High-end quartz analogue watches and high mechanical watches continued to see the fastest growth in watches in Australia. High mechanical watches are receiving a boost from the introduction of new variants by some of the most renowned players in the ...

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Watches in Mexico

Jul 2019

Quartz analogue watches saw the most dynamic performance in this category in 2019. They are available via a variety of brands, at various qualities and in different price segments. For example, the prices of Citizen watches in Mexico can range from ...

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Watches in France

Jul 2019

Watches recorded sluggish current value growth in 2019. Whilst growth in mechanical watches held up, quartz digital watches continued to see a strong decline. Despite technical arguments favouring the superior precision of quartz mechanism, other ...

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Watches in China

Jul 2019

High-end watches saw significant signs of recovery towards the end of the review period, boosted by an increase in imports of Swiss-made watches. An upmarket shift in domestic demand is being supported by a switch from Chinese consumers buying luxury...

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Watches in the United Kingdom

Jul 2019

In the aftermath of the Brexit vote in 2016, watches in the UK enjoyed extraordinarily rapid growth, driven by a stock market crash and subsequent swing in the exchange rate of the pound sterling vs other currencies – making the UK an extremely ...

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Watches in Canada

Jul 2019

High mechanical watches recorded healthy sales growth in 2019, with rising demand driven by the still buoyant luxury goods market after a slowdown was seen in the category earlier in the review period. Canada’s luxury watch retailers have expanded ...

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Watches in Brazil

Jul 2019

While, in the past, watches were considered items of basic need, the strong growth of smartphones, which offer many functional features, including watch apps and the time automatically displayed on the screen, watches have been increasingly ...

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Watches in Hong Kong, China

Jul 2019

The outlook for watches remains positive, both in terms of the short-term outlook for the review period and the longer-term outlook. Growth is being seen despite the stronger USD and the ongoing US-China trade war, which is suppressing spending among...

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Company Profile

Company Profile

Swatch Group Ltd, The in Personal Accessories

Feb 2019

The Swatch Group Ltd is a world-leading manufacturer of finished watches and movements. It offers a diverse brand portfolio that covers various price points and a broad distribution network around the world. After seeing a sharp downturn, the group ...

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Strategy Briefing

Strategy Briefing

World Market for Personal Accessories

Jul 2018

Personal accessories is on the right path, with accelerating growth as a result of the recovery of watches, and strong performance within jewellery, the main value generators of the industry. Personal accessories is set to continue cashing in on ...

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Watches in the United Arab Emirates

Jul 2018

Consumer spending was affected by the economic slowdown in 2016 and 2017, and this was also reflected through value sales of watches. High-end watches, especially luxury Swiss timepieces which were impacted the most, also witnessed some recovery ...

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Watches in Romania

Jul 2018

Like all other areas of personal accessories, watches continues to benefit from rising incomes within Romania. Nevertheless, mid and high watches have benefited more than basic watches with consumers purchasing these timepieces as both a status ...

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Watches in South Korea

Jul 2018

Watches continued to perform well in 2018 despite increasing category maturity and political tension between the Chinese and South Korean governments regarding THAAD (Terminal High Altitude Area Defence) deployment, which led to a drop in the number ...

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Watches in Sweden

Jul 2018

The key factor behind the continued success of Daniel Wellington is its strong knowledge and effective targeting of its customer base. The company’s main clientele is millennials, who are still in the early stages of their careers and generally lack ...

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Watches in India

Jul 2018

The introduction of the Goods and Services Tax (GST) in July 2017 adversely impacted watches in India. Prior to GST, the Value-Added tax (VAT) on watches was 12.5%, which had more than doubled to 28% after GST implementation. The initial impact of ...

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Watches in the Netherlands

Jul 2018

A shift in perception was seen within watches in 2018 due to changing usage habits amongst Dutch consumers. While the average Dutch consumer would previously purchase a single watch and use it for a longer period, more consumers are now using ...

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Watches in Malaysia

Jul 2018

Price competition between basic to mid-price watches was highly visible in 2018. Watches retailers such as City Chain and AWG Fine Watches undertook regular sales activities to boost sales – for example, 20% discounts during promotional periods on ...

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