Watches

Market research on the watches industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Watches in Australia

Jul 2018

Growth in values sales of watches over the forecast period is expected to be driven primarily by new product launches. The entrance of new brands has been facilitated by social media platforms, such as Instagram and Facebook, which has enabled small ...

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Strategy Briefing

Strategy Briefing

World Market for Personal Accessories

Jul 2018

Personal accessories is on the right path, with accelerating growth as a result of the recovery of watches, and strong performance within jewellery, the main value generators of the industry. Personal accessories is set to continue cashing in on ...

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Country Report

Country Report

Watches in the United Arab Emirates

Jul 2018

Consumer spending was affected by the economic slowdown in 2016 and 2017, and this was also reflected through value sales of watches. High-end watches, especially luxury Swiss timepieces which were impacted the most, also witnessed some recovery ...

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Country Report

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Watches in Romania

Jul 2018

Like all other areas of personal accessories, watches continues to benefit from rising incomes within Romania. Nevertheless, mid and high watches have benefited more than basic watches with consumers purchasing these timepieces as both a status ...

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Country Report

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Watches in South Korea

Jul 2018

Watches continued to perform well in 2018 despite increasing category maturity and political tension between the Chinese and South Korean governments regarding THAAD (Terminal High Altitude Area Defence) deployment, which led to a drop in the number ...

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Country Report

Country Report

Watches in Sweden

Jul 2018

The key factor behind the continued success of Daniel Wellington is its strong knowledge and effective targeting of its customer base. The company’s main clientele is millennials, who are still in the early stages of their careers and generally lack ...

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Country Report

Country Report

Watches in India

Jul 2018

The introduction of the Goods and Services Tax (GST) in July 2017 adversely impacted watches in India. Prior to GST, the Value-Added tax (VAT) on watches was 12.5%, which had more than doubled to 28% after GST implementation. The initial impact of ...

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Country Report

Country Report

Watches in China

Jul 2018

Thanks to recovery in the Chinese economy and consumers trading up, demand for high-quality watches increased – exports of Swiss watches to mainland China witnessed a slight rebound over the review period. Many Chinese consumers with improving living...

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Country Report

Country Report

Watches in the Netherlands

Jul 2018

A shift in perception was seen within watches in 2018 due to changing usage habits amongst Dutch consumers. While the average Dutch consumer would previously purchase a single watch and use it for a longer period, more consumers are now using ...

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Country Report

Country Report

Watches in the United Kingdom

Jul 2018

2017 was the second year in a row featuring a double-digit value growth rate for British watches. However, volume sales fell dramatically and the average unit price boomed. High mechanical watches generated the fastest growth, featuring an ...

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Country Report

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Watches in Mexico

Jul 2018

Mechanical watches was the most dynamic category in 2018 and this is expected to continue over the forecast period. Mechanical watches are largely status symbols, with an important presence of luxury brands. In 2018, sales continued to benefit from ...

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Country Report

Country Report

Watches in Malaysia

Jul 2018

Price competition between basic to mid-price watches was highly visible in 2018. Watches retailers such as City Chain and AWG Fine Watches undertook regular sales activities to boost sales – for example, 20% discounts during promotional periods on ...

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Country Report

Country Report

Watches in Singapore

Jul 2018

Over the forecast period, slow retail value growth in constant 2018 terms is predicted for high watches. The demand for high watches continues to face several challenges. One of the growing concerns is the increased popularity of the second-hand and ...

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Country Report

Country Report

Watches in Canada

Jul 2018

Quartz analogue watches dominated sales of watches in Canada the end of the review period, while quartz digital watches continued to hold the lowest share. Quartz analogue watches is the largest single category in watches overall Canada, with basic ...

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Watches in the Philippines

Jul 2018

The growing desire to always be connected to the internet has negatively impacted watches, with competition from smart watches and other wearables growing strongly. While smart watches were available over the past 2-3 years, they competed in higher ...

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Country Report

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Watches in Taiwan

Jul 2018

Watches has continued to record moderate current value growth in 2018, although growth is at a slower rate than was seen earlier in the review period. This is in large part due to the drop in sales to Chinese tourists. Firstly, the Chinese government...

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Country Report

Country Report

Watches in Ukraine

Jul 2018

At the end of the review period, watches remained a comparatively sluggish category with volume sales further contracting after the strong dip during the most recent crisis. Given that they need to be replaced less frequently, purchases were ...

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Country Report

Country Report

Watches in Germany

Jul 2018

In 2018, smart watches continued to become more popular amongst German consumers, in view of the growing product range from various manufacturers and new trends within this category. With digitalisation on the rise in many aspects of consumers’ ...

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Country Report

Country Report

Watches in Hong Kong, China

Jul 2018

Retail current value sales of watches recorded a 3-year slump in the early review period, before rebounding in 2017 and 2018. The Hong Kong Tourism Board reported on a strong increase in the number of inbound arrivals from mainland China. Statistics ...

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Country Report

Country Report

Watches in Indonesia

Jul 2018

Quartz digital watches remained the smallest of the three main watches categories in Indonesia in value terms in 2018, but continued to perform well thanks to growing interest in recently launched and more technologically advanced products. These ...

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