Watches

Market research on the Personal Accessories industry. Standardised and cross-comparable statistics including total market sizes, market shares, industry trends.

Strategy Briefing

World Market for Personal Accessories

Sep 2021

Sales of personal accessories continue to fall, as the effects of the COVID-19 pandemic lead to further disruption, national lockdowns, social distancing, store closures and travel restrictions, causing global demand to suffer. The discretionary…

USD 1,325
Country Report

Watches in Germany

Sep 2021

Watches, with its reliance on international tourists, suffered huge sales losses in 2020. 2021 sales are managing to grow from the lows of 2020, although they are still some way from returning to pre-pandemic levels due to ongoing restrictions on…

USD 990
Country Report

Watches in Hong Kong, China

Aug 2021

Loss of tourist spending in 2020 caused a severe contraction to watch brands’ sales, from high-priced to basic, as tourist spending used to be the major source of revenue with brands focusing on tourists in products and services before the pandemic.

USD 990
Country Report

Watches in Japan

Jul 2021

Against the background of a historically high stock market, high watches saw almost full current value sales recovery following the COVID-19 pandemic in 2021. High watches returned much closer to 2019 sales levels in comparison to basic and mid…

USD 990
Country Report

Watches in Switzerland

Jul 2021

Retail current value sales of watches declined by almost a quarter during 2020, and while they will begin to expand again in 2021, this rebound will be very modest. World famous for its watches, demand for these products was particularly hard hit by…

USD 990
Country Report

Watches in India

Jul 2021

Most watch retailers experienced positive sales growth between October 2020 and March 2021 and some even saw growth in their quarterly revenues when compared to 2019 during this period. This was largely triggered by the backlog of weddings created by…

USD 990
Country Report

Watches in the United Arab Emirates

Jul 2021

The majority of luxury watch sales in the United Arab Emirates are fuelled by high-income tourists. The slow return of these tourists negatively impacted growth in 2021, although sales expected to get close to 2019 levels by 2022. Many travellers…

USD 990
Country Report

Watches in China

Jul 2021

China watches sales were not spared during the COVID-19 pandemic, as non-essential goods and watches sales were hit hard in early-2020. This is a product area that relies heavily on store-based retailing channels, especially watch specialist…

USD 990
Country Report

Watches in the United Kingdom

Jul 2021

2020 was a difficult year for most watches players. Indeed, the COVID-19 pandemic put a halt to tourism and a lockdown in the UK, forcing a great range of businesses and non-essential shops to close for an extended period. Additionally, it prevented…

USD 990
Country Report

Watches in Brazil

Jul 2021

The increasing diversity of new devices that are competing with traditional watches, such as smartwatches and even smartphones, has led some manufacturers of watches to start doubting about the potential of these products. For this reason, in recent…

USD 990
Country Report

Watches in South Africa

Jul 2021

Similar to the jewellery category, watch sales are impacted by decreased consumer spending thanks to consumers’ price sensitivity and eschewing of non-essential items. Consumers’ disposable incomes have decreased at the end of the review period in…

USD 990
Country Report

Watches in Singapore

Jul 2021

High watches is set to experience a faster recovery than other categories within watches due to the resilient nature of the category, (which is historically known to bounce back after economical disturbances). In addition, the global value of exports…

USD 990
Country Report

Watches in the US

Jul 2021

With many consumers facing economic constraints or otherwise just having limited need to purchase and wear watches amid increased time spent at home, the category was among the hardest-hit from the effects of COVID-19, with basic, mid, and high…

USD 990
Country Report

Watches in Ukraine

Jul 2021

In 2021, watches will recover following plummeting current value and volume sales witnessed in 2020 as a result of the COVID-19 pandemic. However, a full recovery will be far from happening in 2021 as watches are not viewed as high necessity and have…

USD 990
Country Report

Watches in Thailand

Jul 2021

The incomes of many Thai people remained under some pressure during 2021, a direct consequence of the COVID-19 pandemic and the interruption caused to commercial activity in key sectors of the Thai economy during 2020. As a result, demand for watches…

USD 990
Country Report

Watches in Russia

Jul 2021

High-end watches saw good a performance in 2020 as Russian consumers regard them as a good investment opportunity in times of uncertainty. It is likely that this tendency will continue in 2021 as the COVID-19 pandemic will continue to be present in…

USD 990
Country Report

Watches in Turkey

Jul 2021

In 2020, watches was negatively impacted by the COVID-19 pandemic and as a result current value and volume sales dropped. The main reason for this was due to the financial repercussions of the pandemic which led many consumers to economise and…

USD 990
Country Report

Watches in the Philippines

Jul 2021

Like jewellery, watches is also set to experience a resurgence among high income earners in 2021 who continue to be unable to spend money on international travel and on consumer foodservice, among other activities. However, some of largest watch…

USD 990
Country Report

Watches in Taiwan

Jul 2021

At the start of the COVID-19 pandemic, there were issues with the supply chain that disrupted distribution and sales of watches. For example, multiple leading watch brands, such as Rolex, Patek Philip, and Hublot, suspended manufacturing and new…

USD 990
Country Report

Watches in South Korea

Jul 2021

In early 2020, couples postponed or cancelled weddings as COVID-19 created considerable uncertainty around the world. However, by 2021 people have been becoming accustomed to the new normal which includes social distancing and pared down life events…

USD 990
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