The market is dominated by domestic suppliers, as imports account for 36.6% of total market size in 2022. Households drive market demand, with household spending representing 81.4% of total demand in 2022. Brazil has the second largest market size for watches and clocks regionally, with demand reaching USD708 million in 2022. Technos SA is the largest company in Brazil, generating 31.9% of the industry’s total production value in 2022. The industry is concentrated, with the top five companies generating 67.0% of total production value in 2022. The total number of companies decreases in 2022, to 120 units. The costs of the industry increase by 6.6% in 2022, largely driven by rising B2B costs. The industry’s profitability increases and stands at 25.3% of production value in 2022, the highest regionally. The industry’s exports share decreases in 2022 to 1.8% of total production output. With production value of USD278 million, Brazil accounts for 31.3% of the Latin America total in 2022.
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This Euromonitor industrial report provides unique information on Watches and Clocks in Brazil: ISIC 333. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Watches and Clocks in Brazil: ISIC 333 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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