Watches Global Trends and Opportunities

Signs of growth slowdown in Asia Pacific’s watches sales

Asia Pacific was the growth driver in the review period, as the European and North American markets were negatively affected by the global recession. That said, there are signs that Asia Pacific’s buoyant growth is also slowing down over the next 5 years.

Quartz analogue dominates sales but mechanical watches lead global growth

Quartz analogue (analogue) watches account for more than half of global sales in both value and volume terms. However, mechanical watches posted stronger growth over the review period and are expected to continue to do so over the forecast period.

Social-economic factors in China prompt rise in spending of disposable income

The Chinese population is increasingly more educated and with an increase in professional and white collar employment, social-economic changes are influencing lifestyle shifts. Chinese consumers are increasingly spending on apparel, personal accessories and vacations.

Swatch Group and Fossil Inc lead success in internet retailing

Watches conglomerates such as The Swatch Group and Fossil Inc have seen strong sales performances via their internet retailing platforms, and are extending online sales to the various brands in their group’s portfolio.

Diverse trends in the selection of quartz digital watches across countries

Growth rates for quartz digital (digital) are stronger in the emerging countries, where the requirement is simply traditional time-keeping function. In developed countries, growth rates are relatively flat and consumers prefer advanced functions beyond simple time-keeping.

Consumer electronics manufacturers show interest in digital watches

On the back of a slowdown in smartphones sales growth, consumer electronics manufacturers looking to venture into the digital watch arena with wearable devices that offer an array of connectivity functions.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment