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Strategy Briefing

Watches Global Trends and Opportunities

35 pages, Nov 2013

US$1,200

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

This report analyses the global watches market, providing in-depth insight of major trends and growth drivers, and examining the future growth markets for each watches category.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Signs of growth slowdown in Asia Pacific’s watches sales

Asia Pacific was the growth driver in the review period, as the European and North American markets were negatively affected by the global recession. That said, there are signs that Asia Pacific’s buoyant growth is also slowing down over the next 5 years.

Quartz analogue dominates sales but mechanical watches lead global growth

Quartz analogue (analogue) watches account for more than half of global sales in both value and volume terms. However, mechanical watches posted stronger growth over the review period and are expected to continue to do so over the forecast period.

Social-economic factors in China prompt rise in spending of disposable income

The Chinese population is increasingly more educated and with an increase in professional and white collar employment, social-economic changes are influencing lifestyle shifts. Chinese consumers are increasingly spending on apparel, personal accessories and vacations.

Swatch Group and Fossil Inc lead success in internet retailing

Watches conglomerates such as The Swatch Group and Fossil Inc have seen strong sales performances via their internet retailing platforms, and are extending online sales to the various brands in their group’s portfolio.

Diverse trends in the selection of quartz digital watches across countries

Growth rates for quartz digital (digital) are stronger in the emerging countries, where the requirement is simply traditional time-keeping function. In developed countries, growth rates are relatively flat and consumers prefer advanced functions beyond simple time-keeping.

Consumer electronics manufacturers show interest in digital watches

On the back of a slowdown in smartphones sales growth, consumer electronics manufacturers looking to venture into the digital watch arena with wearable devices that offer an array of connectivity functions.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Global Performance

Mapping watches volume growth in 2013

Snapshot of watches value and volume performance

Global growth in imports of Swiss watches

Mechanical Watches

High-priced mechanical watches lead the market

Asia Pacific’s appetite for mechanical watches

Case Studies: Mechanical Watches

The effect of China’s demand on mechanical watches

Rising disposable incomes boost tourism and shopping

Asia Pacific and Europe benefit from high Chinese luxury taxes

A potential shift from high to mid-priced mechanical watches

Quartz Analogue Watches

High-end analogue watches forecast the strongest growth

Asia Pacific g rowth falters; Latin America gaining ground

Watches conglomerates lead through multiple brand portfolio

Case Studies: Quartz Analogue Watches

Quartz analogue leaders achieve healthy internet retailing sales

The Swatch Group invests in internet retailing platforms

Fossil Inc’s multi-functional internet retailing platform a hit

Quartz Digital Watches

Digital watches dominated by basic products

Largest markets record the weakest growth in digital watches

Case Studies: Quartz Digital Watches

Mature digital watches look to emerging markets for growth

Slow growth in developed markets, stronger in emerging markets

Different markets different needs of digital watches

New generation of digital watch evolving

What the Future Holds

Watches: Challenges and drivers

Asia Pacific will still lead in the forecast period

Definitions

Data parameters and report definitions

Product category definitions

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Megatrends

Strategy Briefing

Watches Global Trends and Opportunities

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Signs of growth slowdown in Asia Pacific’s watches sales

Quartz analogue dominates sales but mechanical watches lead global growth

Social-economic factors in China prompt rise in spending of disposable income

Swatch Group and Fossil Inc lead success in internet retailing

Diverse trends in the selection of quartz digital watches across countries

Consumer electronics manufacturers show interest in digital watches

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Performance

Mapping watches volume growth in 2013

Snapshot of watches value and volume performance

Global growth in imports of Swiss watches

Mechanical Watches

High-priced mechanical watches lead the market

Asia Pacific’s appetite for mechanical watches

Case Studies: Mechanical Watches

The effect of China’s demand on mechanical watches

Rising disposable incomes boost tourism and shopping

Asia Pacific and Europe benefit from high Chinese luxury taxes

A potential shift from high to mid-priced mechanical watches

Quartz Analogue Watches

High-end analogue watches forecast the strongest growth

Asia Pacific g rowth falters; Latin America gaining ground

Watches conglomerates lead through multiple brand portfolio

Case Studies: Quartz Analogue Watches

Quartz analogue leaders achieve healthy internet retailing sales

The Swatch Group invests in internet retailing platforms

Fossil Inc’s multi-functional internet retailing platform a hit

Quartz Digital Watches

Digital watches dominated by basic products

Largest markets record the weakest growth in digital watches

Case Studies: Quartz Digital Watches

Mature digital watches look to emerging markets for growth

Slow growth in developed markets, stronger in emerging markets

Different markets different needs of digital watches

New generation of digital watch evolving

What the Future Holds

Watches: Challenges and drivers

Asia Pacific will still lead in the forecast period

Definitions

Data parameters and report definitions

Product category definitions

Product category definitions

Why buy this report?

Want to find out more about this report?

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