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Learn moreAug 2020
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Luxury watches are being hit particularly hard as a result of COVID-19, due to weakened consumer spending power and a drop off in tourism, particularly from China. Watches are typically expensive and also seen as non-essential items, which is particularly relevant during periods of lockdown and working from home, as people have fewer engagements and appointments and therefore a reduced need to wear a watch.
Quartz digital watches continues to decline as the sub-category has seen little or no innovation. For example, high quartz digital watches has no new models, and even luxury brands such as Gucci do not offer digital watches anymore.
Swatch Group (Australia) Pty Ltd continued to lead watches in company terms in 2019, thanks to the popularity of its Swatch and Omega brands. However, in brand terms, Rolex (from Rolex Australia Pty Ltd) takes the lead, followed by Casio (from Shriro Australia Pty Ltd).
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Overview
Discover the latest market trends and uncover sources of future market growth for the Watches industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Watches industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Watches in Australia market research report includes:
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Why buy this report?
This industry report originates from Passport, our watches market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.