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Learn moreAug 2020
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The volume sales of watches globally are already facing competition from new technologies such as cell phones and, even more directly, smartwatches. The growth of these products is being driven by their more functional characteristics and greater range of possibilities than the features of traditional timepieces.
Technos was still the clear leader in watches in Brazil in 2019, but it also continued to lose share, in spite of its efforts to develop a portfolio with more added value and competitive differentiation. As product lifecycles are lengthy in this category, the innovation pipeline is also long, and the effects of the company’s new portfolio are only expected to be seen gradually over time.
Vivara takes advantage of its strong brand awareness associated with fine jewellery by offering more than 20 premium brands, including globally renowned ones such as Calvin Klein, Hugo Boss, Coach, Gucci, Mont Blanc and Tag Heuer. However, even though the company has been investing in watches in recent years, it still only has a relatively small share of sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Watches industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Watches industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Watches in Brazil market research report includes:
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This industry report originates from Passport, our watches market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.