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Country Report

Watches in

Watches in Brazil

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Challenging situation for watches is worsened by the COVID-19 pandemic

The volume sales of watches globally are already facing competition from new technologies such as cell phones and, even more directly, smartwatches. The growth of these products is being driven by their more functional characteristics and greater range of possibilities than the features of traditional timepieces.

Technos continues to lead watches but also continues to lose sales share

Technos was still the clear leader in watches in Brazil in 2019, but it also continued to lose share, in spite of its efforts to develop a portfolio with more added value and competitive differentiation. As product lifecycles are lengthy in this category, the innovation pipeline is also long, and the effects of the company’s new portfolio are only expected to be seen gradually over time.

Vivara and Chilli Beans could launch more options to target different consumers

Vivara takes advantage of its strong brand awareness associated with fine jewellery by offering more than 20 premium brands, including globally renowned ones such as Calvin Klein, Hugo Boss, Coach, Gucci, Mont Blanc and Tag Heuer. However, even though the company has been investing in watches in recent years, it still only has a relatively small share of sales.

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Watches Market Sample Report Watches Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How do sales of mechanical, quartz analogue and quartz digital watches compare in Brazil?
Which format of watch underpins most sales: casual, formal or sports?
Which retail channel is showing the most future promise?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our watches market research database.

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Watches in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Challenging situation for watches is worsened by the COVID-19 pandemic

Technos continues to lead watches but also continues to lose sales share

Vivara and Chilli Beans could launch more options to target different consumers

RECOVERY AND OPPORTUNITIES

Worsening purchasing power in the coming years expected to favour entry-level items

Smartwatches dominate launches, media coverage and consumers’ attention

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2015-2020
Table 2 Sales of Watches by Category: Value 2015-2020
Table 3 Sales of Watches by Category: % Volume Growth 2015-2020
Table 4 Sales of Watches by Category: % Value Growth 2015-2020
Table 5 Sales of Watches by Price Band: Volume 2015-2020
Table 6 Sales of Watches by Price Band: Value 2015-2020
Table 7 Sales of Watches by Price Band: % Volume Growth 2015-2020
Table 8 Sales of Watches by Price Band: % Value Growth 2015-2020
Table 9 NBO Company Shares of Watches: % Value 2015-2019
Table 10 LBN Brand Shares of Watches: % Value 2016-2019
Table 11 Distribution of Watches by Format: % Value 2015-2020
Table 12 Forecast Sales of Watches by Category: Volume 2020-2025
Table 13 Forecast Sales of Watches by Category: Value 2020-2025
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2020-2025
Table 15 Forecast Sales of Watches by Category: % Value Growth 2020-2025
Table 16 Forecast Sales of Watches by Price Band: Volume 2020-2025
Table 17 Forecast Sales of Watches by Price Band: Value 2020-2025
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

Personal Accessories in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

Table 20 Sales of Personal Accessories by Category: Volume 2015-2020
Table 21 Sales of Personal Accessories by Category: Value 2015-2020
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 23 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 24 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 25 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 26 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 28 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

Megatrends

Country Report

Watches in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Challenging situation for watches is worsened by the COVID-19 pandemic

Technos continues to lead watches but also continues to lose sales share

Vivara and Chilli Beans could launch more options to target different consumers

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Watches in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Challenging situation for watches is worsened by the COVID-19 pandemic

Technos continues to lead watches but also continues to lose sales share

Vivara and Chilli Beans could launch more options to target different consumers

RECOVERY AND OPPORTUNITIES

Worsening purchasing power in the coming years expected to favour entry-level items

Smartwatches dominate launches, media coverage and consumers’ attention

CATEGORY DATA

Personal Accessories in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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