Watches in Brazil

July 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Watches industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Watches industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Watches in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Watches in Brazil?
  • Which are the leading brands in Watches in Brazil?
  • How significant is tourism in determining sales and demand for Watches in Brazil?
  • How are COVID-19 and global recession impacting demand for Watches in Brazil?
  • In the wake of COVID-19, how soon can Watches be expected to recover? Where are the opportunities for growth now?
  • Where is future growth expected to be most significant?

Watches in Brazil - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Back to basics is the new logic for leading manufacturers of watches
Manufacturers look for cost efficiencies in a deflated market
Smartwatches present an obstacle to the recovery of traditional watches

PROSPECTS AND OPPORTUNITIES

Smartwatches can be seen as a threat or an opportunity
Digitalisation is imperative with new approaches and marketplaces gaining traction
Growing second-hand market attracts more consumers who see luxury timepieces as an investment

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2016-2021 Table 2 Sales of Watches by Category: Value 2016-2021 Table 3 Sales of Watches by Category: % Volume Growth 2016-2021 Table 4 Sales of Watches by Category: % Value Growth 2016-2021 Table 5 Sales of Watches by Price Band: Volume 2016-2021 Table 6 Sales of Watches by Price Band: Value 2016-2021 Table 7 Sales of Watches by Price Band: % Volume Growth 2016-2021 Table 8 Sales of Watches by Price Band: % Value Growth 2016-2021 Table 9 NBO Company Shares of Watches: % Value 2016-2020 Table 10 LBN Brand Shares of Watches: % Value 2017-2020 Table 11 Distribution of Watches by Format: % Value 2016-2021 Table 12 Forecast Sales of Watches by Category: Volume 2021-2026 Table 13 Forecast Sales of Watches by Category: Value 2021-2026 Table 14 Forecast Sales of Watches by Category: % Volume Growth 2021-2026 Table 15 Forecast Sales of Watches by Category: % Value Growth 2021-2026

Personal Accessories in Brazil - Industry Overview

EXECUTIVE SUMMARY

Prolonged periods of quarantine due to COVID-19 hinder recovery
Price polarisation and digital interactions leverage items caught by the cameras
Major players look for merger and acquisition opportunities
Changing landscape sees new entrants looking to invest in less risky business models
Projected economic recovery set to reheat demand for mid-priced items

MARKET DATA

Table 16 Sales of Personal Accessories by Category: Volume 2016-2021 Table 17 Sales of Personal Accessories by Category: Value 2016-2021 Table 18 Sales of Personal Accessories by Category: % Volume Growth 2016-2021 Table 19 Sales of Personal Accessories by Category: % Value Growth 2016-2021 Table 20 NBO Company Shares of Personal Accessories: % Value 2016-2020 Table 21 LBN Brand Shares of Personal Accessories: % Value 2017-2020 Table 22 Distribution of Personal Accessories by Format: % Value 2016-2021 Table 23 Forecast Sales of Personal Accessories by Category: Volume 2021-2026 Table 24 Forecast Sales of Personal Accessories by Category: Value 2021-2026 Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026 Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Watches research and analysis database.

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