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Country Report

Watches in

Watches in Brazil

16 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Forecast of weak recovery of economic indicators negatively impact watches

The Brazilian economy is expected to continue at a slow growth pace in the early part of the forecast period. High unemployment rates and declining purchasing power are difficult challenges for the country’s consumption in the mid-long term.

Basic watches tend to maintain leadership among the price bands

Basic watches held the highest retail volume share amongst mechanical, quartz analogue and quartz digital. These products are manufactured by small domestic producers as well as big players such as Casio and Technos da Amazônia Indústria e Comércio (with the brands Technos, Condor, Timex, Dumont, Allora) with cheaper models.

Brands are expected to continue exploring new targets

The main manufacturers are expected to diversify their portfolios by launching or licensing new brands and acquiring local players. This strategy will enjoy greater relevance among basic and mid-price tiers since their targets are more sensitive to price variations and many consumers are attracted to the next-level affordable piece.

COMPETITIVE LANDSCAPE

Technos da Amazônia Indústria e Comércio Ltda leads but loses traction

Even with the strong position of owning most brands in watches, Technos experienced a loss in value share in 2018, mainly due to the competition with smaller players offering cheaper brands. Other important manufacturers such as Orient Relógios da Amazônia, Seculus da Amazônia Indústria e Comércio and Magnum Indústria da Amazônia also lost marginal share due to the same movement.

Jóias Vivara records fastest value share growth

With a valuable and recognisable brand, Jóias Vivara enjoys organic growth due to the expansion in the number of international watch brands distributed with exclusivity (Movado, Lacoste, Guess and Tommy Hilfiger) and the growing number of stores in Brazil. In addition, Jóias Vivara strongly announced promotions throughout 2018, stimulating consumption.

Category becomes increasingly fragmented and others gain value share

Other manufacturers beyond the top five (Technos, Orient, Seculus, Magnum and Jóias Vivara) are gaining ground due to their low prices and because leisure and personal goods specialist retailers is a highly fragmented distribution channel with many small neighbourhood stores that demand entry-level products. With technological development, the cheapest models can now also look somewhat technological or stylish.

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Watches Market Sample Report Watches Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How do sales of mechanical, quartz analogue and quartz digital watches compare in Brazil?
Which format of watch underpins most sales: casual, formal or sports?
Which retail channel is showing the most future promise?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our watches market research database.

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Watches in Brazil - Category analysis

HEADLINES

PROSPECTS

Forecast of weak recovery of economic indicators negatively impact watches

Basic watches tend to maintain leadership among the price bands

Brands are expected to continue exploring new targets

COMPETITIVE LANDSCAPE

Technos da Amazônia Indústria e Comércio Ltda leads but loses traction

Jóias Vivara records fastest value share growth

Category becomes increasingly fragmented and others gain value share

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2013-2018
Table 2 Sales of Watches by Category: Value 2013-2018
Table 3 Sales of Watches by Category: % Volume Growth 2013-2018
Table 4 Sales of Watches by Category: % Value Growth 2013-2018
Table 5 Sales of Watches by Price Band: Volume 2013-2018
Table 6 Sales of Watches by Price Band: Value 2013-2018
Table 7 Sales of Watches by Price Band: % Volume Growth 2013-2018
Table 8 Sales of Watches by Price Band: % Value Growth 2013-2018
Table 9 NBO Company Shares of Watches: % Value 2013-2017
Table 10 LBN Brand Shares of Watches: % Value 2014-2017
Table 11 Distribution of Watches by Format: % Value 2013-2018
Table 12 Forecast Sales of Watches by Category: Volume 2018-2023
Table 13 Forecast Sales of Watches by Category: Value 2018-2023
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2018-2023
Table 15 Forecast Sales of Watches by Category: % Value Growth 2018-2023
Table 16 Forecast Sales of Watches by Price Band: Volume 2018-2023
Table 17 Forecast Sales of Watches by Price Band: Value 2018-2023
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2018-2023
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2018-2023

Personal Accessories in Brazil - Industry Overview

EXECUTIVE SUMMARY

Personal accessories faces third consecutive year with low growth rate in 2018

Despite the crisis, some manufacturers are developing successful strategies to grow

Highly fragmented landscape comprises many single category manufacturers

Specialist retailers lead, but illegal trade negatively affects overall performance

Moderate growth expected for the forecast period

MARKET DATA

Table 20 Sales of Personal Accessories by Category: Volume 2013-2018
Table 21 Sales of Personal Accessories by Category: Value 2013-2018
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 23 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 25 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 26 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 28 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

Megatrends

Country Report

Watches in Brazil

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Executive Summary

New Report Guarantee

PROSPECTS

Forecast of weak recovery of economic indicators negatively impact watches

Basic watches tend to maintain leadership among the price bands

Brands are expected to continue exploring new targets

COMPETITIVE LANDSCAPE

Technos da Amazônia Indústria e Comércio Ltda leads but loses traction

Jóias Vivara records fastest value share growth

Category becomes increasingly fragmented and others gain value share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Watches in Brazil - Category analysis

HEADLINES

PROSPECTS

Forecast of weak recovery of economic indicators negatively impact watches

Basic watches tend to maintain leadership among the price bands

Brands are expected to continue exploring new targets

COMPETITIVE LANDSCAPE

Technos da Amazônia Indústria e Comércio Ltda leads but loses traction

Jóias Vivara records fastest value share growth

Category becomes increasingly fragmented and others gain value share

CATEGORY DATA

Personal Accessories in Brazil - Industry Overview

EXECUTIVE SUMMARY

Personal accessories faces third consecutive year with low growth rate in 2018

Despite the crisis, some manufacturers are developing successful strategies to grow

Highly fragmented landscape comprises many single category manufacturers

Specialist retailers lead, but illegal trade negatively affects overall performance

Moderate growth expected for the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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