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Country Report

Watches in

Watches in China

15 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Trend towards premiumisation continues

Thanks to recovery in the Chinese economy and consumers trading up, demand for high-quality watches increased – exports of Swiss watches to mainland China witnessed a slight rebound over the review period. Many Chinese consumers with improving living standards are inclined to purchase mid- and higher-priced watches to express their personal taste and social status.

Sports-themed products with enhanced functionality appeal to young consumers

As the health and wellness trend continued to gain ground in China, players seeking to attract the attention of young consumers introduced exquisitely designed watches with various sports-themed functions. Examples included Patek Philippe's Nautilus series numbered 5740/1G-001, which featured a perpetual calendar, and its Aquanaut series numbered 5968A-001, which featured a chronograph.

Omni-channel is emerging and on the rise in local watch market

While jewellery and watch specialist retailers and department stores remained the leading distribution channels, manufacturers continued to explore alternatives. For example, in January 2018 leading player Swatch Group China partnered with leading Chinese B2C platform Tmall.

COMPETITIVE LANDSCAPE

Swatch Group China remains the leader in 2017

Swatch Group China continued to lead the category in 2017. The company competed with a variety of product lines across mechanical watches and quartz analogue watches with well-known brands including Longines, Omega, Tissot, Rado and Swatch.

International brands lead and domestic players try to catch up

Eight of the top 10 players in watches in 2017 were multinational companies. Their broad product portfolios and well-known brands appeal to consumers in China, where increasing levels of disposable income contributed to growth in retail value sales.

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Watches Market Sample Report Watches Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How do sales of mechanical, quartz analogue and quartz digital watches compare in China?
Which format of watch underpins most sales: casual, formal or sports?
Which retail channel is showing the most future promise?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our watches market research database.

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Watches in China - Category analysis

HEADLINES

PROSPECTS

Trend towards premiumisation continues

Sports-themed products with enhanced functionality appeal to young consumers

Omni-channel is emerging and on the rise in local watch market

COMPETITIVE LANDSCAPE

Swatch Group China remains the leader in 2017

International brands lead and domestic players try to catch up

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2013-2018
Table 2 Sales of Watches by Category: Value 2013-2018
Table 3 Sales of Watches by Category: % Volume Growth 2013-2018
Table 4 Sales of Watches by Category: % Value Growth 2013-2018
Table 5 Sales of Watches by Price Band: Volume 2013-2018
Table 6 Sales of Watches by Price Band: Value 2013-2018
Table 7 Sales of Watches by Price Band: % Volume Growth 2013-2018
Table 8 Sales of Watches by Price Band: % Value Growth 2013-2018
Table 9 NBO Company Shares of Watches: % Value 2013-2017
Table 10 LBN Brand Shares of Watches: % Value 2014-2017
Table 11 Distribution of Watches by Format: % Value 2013-2018
Table 12 Forecast Sales of Watches by Category: Volume 2018-2023
Table 13 Forecast Sales of Watches by Category: Value 2018-2023
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2018-2023
Table 15 Forecast Sales of Watches by Category: % Value Growth 2018-2023
Table 16 Forecast Sales of Watches by Price Band: Volume 2018-2023
Table 17 Forecast Sales of Watches by Price Band: Value 2018-2023
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2018-2023
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2018-2023

Personal Accessories in China - Industry Overview

EXECUTIVE SUMMARY

Premiumisation contributes to retail value growth

Personalisation appeals to local consumers

Competition intensifies

Internet retailing registers strong value growth while department and specialist stores dominate overall distribution

Steady growth in value sales of personal accessories over the forecast period

MARKET DATA

Table 20 Sales of Personal Accessories by Category: Volume 2013-2018
Table 21 Sales of Personal Accessories by Category: Value 2013-2018
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 23 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 25 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 26 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 28 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

Megatrends

Country Report

Watches in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Trend towards premiumisation continues

Sports-themed products with enhanced functionality appeal to young consumers

Omni-channel is emerging and on the rise in local watch market

COMPETITIVE LANDSCAPE

Swatch Group China remains the leader in 2017

International brands lead and domestic players try to catch up

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Watches in China - Category analysis

HEADLINES

PROSPECTS

Trend towards premiumisation continues

Sports-themed products with enhanced functionality appeal to young consumers

Omni-channel is emerging and on the rise in local watch market

COMPETITIVE LANDSCAPE

Swatch Group China remains the leader in 2017

International brands lead and domestic players try to catch up

CATEGORY DATA

Personal Accessories in China - Industry Overview

EXECUTIVE SUMMARY

Premiumisation contributes to retail value growth

Personalisation appeals to local consumers

Competition intensifies

Internet retailing registers strong value growth while department and specialist stores dominate overall distribution

Steady growth in value sales of personal accessories over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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