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Learn moreJul 2019
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Watches recorded sluggish current value growth in 2019. Whilst growth in mechanical watches held up, quartz digital watches continued to see a strong decline.
Sales of watches priced below EUR300 continued to decline in 2019, with basic watches seeing amongst the strongest current value declines within overall watches. This is a trend similar to that seen in the US, the UK and Italy, where the interest in quartz watches weakened in recent years.
As volume sales of watches have declined for several years, it could be argued that the younger generations have lost interest in watches, to the benefit of other devices performing similar time-giving functions, such as mobile phones. The advent of connected watches raises the question of a move away from traditional technology, coupled with the evolution of multipurpose and multi-usage instruments.
Consumers’ purchasing power remained constrained at the end of the review period, and the median disposable income of French households is set to grow only marginally over the forecast period. In addition, Chinese tourism has been challenged by terror attacks in France and the Chinese government’s anti-corruption measures.
A key watchmaker in the French market in the 1980s, Citizen gradually became much less evident in stores. However, December 2018 saw an end to this long period in the shadows, as the brand made its official return to France.
Apple is likely to further disrupt the watches category. The Swiss watch industry is going to have to face the threat of Apple's new smartwatch capable of detecting heart problems, which is a feature likely to appeal to older customers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Watches industry in France with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our watches market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.