Executive Summary

Jul 2019
PROSPECTS
Growing demand for luxury watches

Despite the economic slowdown, demand for luxury watches continues to grow strongly in Indonesia, with many middle income consumers seeing products in this area as good investments. This trend is being seen among both older and younger consumers, especially within men’s watches.

Sales of quartz analogue watches boosted by rising demand for local brands

Quartz analogue watches remains by far the largest watch category in Indonesia, as well as the most dynamic in volume growth terms. The category benefits from strong demand for leading brands such as Casio, Guess and Swatch, which have been popular for decades and regularly update their collections.

Strong growth expected as healthy lifestyles and fashion-consciousness collide

The strong growth in the popularity of healthy lifestyles and sport activities will continue to boost demand for watches. Nowadays, many consumers have one watch for sports and outdoor activities and another for casual and formal occasions, with the offering of smart watches with built-in trackers and more casual designs providing more options for consumers.

COMPETITIVE LANDSCAPE
Rising demand for hybrid and smart watches

Hybrid and smart watches continue to gain popularity in Indonesia and are now the main competitors to analogue and digital quartz watches. This can be attributed to the fact that such watches are similarly priced but offer more features.

Sales boosted by attractive promotions

Many brands are looking to attract millennial consumers by launching new collections that comply with consumers’ packed schedules and new lifestyle trends. To attract consumers, brands engage in various different strategies.

International brands continue to lead watches

International players continue to lead watches in Indonesia. Prominent foreign brands such as Casio and Guess have been present in the country for many years and enjoy strong reputations for quality among local consumers.

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Watches in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How do sales of mechanical, quartz analogue and quartz digital watches compare in Indonesia?
  • Which format of watch underpins most sales: casual, formal or sports?
  • Which retail channel is showing the most future promise?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our watches market research database.

Watches in Indonesia - Category analysis

HEADLINES

PROSPECTS

Growing demand for luxury watches
Sales of quartz analogue watches boosted by rising demand for local brands
Strong growth expected as healthy lifestyles and fashion-consciousness collide

COMPETITIVE LANDSCAPE

Rising demand for hybrid and smart watches
Sales boosted by attractive promotions
International brands continue to lead watches

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2014-2019
Table 2 Sales of Watches by Category: Value 2014-2019
Table 3 Sales of Watches by Category: % Volume Growth 2014-2019
Table 4 Sales of Watches by Category: % Value Growth 2014-2019
Table 5 Sales of Watches by Price Band: Volume 2014-2019
Table 6 Sales of Watches by Price Band: Value 2014-2019
Table 7 Sales of Watches by Price Band: % Volume Growth 2014-2019
Table 8 Sales of Watches by Price Band: % Value Growth 2014-2019
Table 9 NBO Company Shares of Watches: % Value 2014-2018
Table 10 LBN Brand Shares of Watches: % Value 2015-2018
Table 11 Distribution of Watches by Format: % Value 2014-2019
Table 12 Forecast Sales of Watches by Category: Volume 2019-2024
Table 13 Forecast Sales of Watches by Category: Value 2019-2024
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Watches by Category: % Value Growth 2019-2024
Table 16 Forecast Sales of Watches by Price Band: Volume 2019-2024
Table 17 Forecast Sales of Watches by Price Band: Value 2019-2024
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Personal Accessories in Indonesia - Industry Overview

EXECUTIVE SUMMARY

New consumer behaviour trends impacting personal accessories sales
New regulations and rising travel frequency boosting luggage sales
Sales remain highly fragmented between domestic and international entities
Internet retailers continue to gain sales share
Government support for creative industries to continue boosting development

MARKET DATA

Table 20 Sales of Personal Accessories by Category: Volume 2014-2019
Table 21 Sales of Personal Accessories by Category: Value 2014-2019
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 23 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 24 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 25 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 26 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 28 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources