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Country Report

Watches in

Watches in Italy

Aug 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Travel restrictions and forced store closures lead to an enormous decline

Like other personal accessories categories, watches is expected to see a significant negative impact from COVID-19 in 2020 overall. Watches had already seen current value declines in 2018 and 2019, and this is expected to turn to a stronger current value decline in 2020, due to the implementation of lockdown measures intended to prevent the spread of the virus.

High watches suffers from the loss of tourists and the closure of distribution outlets

High watches is expected to be the most negatively affected category within watches in current value terms in 2020, especially high quartz digital watches, mainly due to the loss of sales to tourists, who enjoy buying watches when they travel. Chinese tourists are a key consumer group.

Rolex’s share grows at a slower rate and sees a sales decline

Rolex Italia continued to lead watches in Italy in value terms in 2019, as Rolex is popular for investment purchases. A Rolex watch is considered to be of the highest precision and quality and is an aspirational item, remaining the most recognised luxury Swiss watch brand in Italy thanks to its high-end collections.

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Watches Market Sample Report Watches Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How do sales of mechanical, quartz analogue and quartz digital watches compare in Italy?
Which format of watch underpins most sales: casual, formal or sports?
Which retail channel is showing the most future promise?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our watches market research database.

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Watches in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Travel restrictions and forced store closures lead to an enormous decline

High watches suffers from the loss of tourists and the closure of distribution outlets

Rolex’s share grows at a slower rate and sees a sales decline

RECOVERY AND OPPORTUNITIES

Continued decline as recession focuses consumers’ expenditure on necessities

High watches first to return to growth due to investment possibilities

Innovation in products and marketing will be key to continue to attract consumers

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2015-2020
Table 2 Sales of Watches by Category: Value 2015-2020
Table 3 Sales of Watches by Category: % Volume Growth 2015-2020
Table 4 Sales of Watches by Category: % Value Growth 2015-2020
Table 5 Sales of Watches by Price Band: Volume 2015-2020
Table 6 Sales of Watches by Price Band: Value 2015-2020
Table 7 Sales of Watches by Price Band: % Volume Growth 2015-2020
Table 8 Sales of Watches by Price Band: % Value Growth 2015-2020
Table 9 NBO Company Shares of Watches: % Value 2015-2019
Table 10 LBN Brand Shares of Watches: % Value 2016-2019
Table 11 Distribution of Watches by Format: % Value 2015-2020
Table 12 Forecast Sales of Watches by Category: Volume 2020-2025
Table 13 Forecast Sales of Watches by Category: Value 2020-2025
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2020-2025
Table 15 Forecast Sales of Watches by Category: % Value Growth 2020-2025
Table 16 Forecast Sales of Watches by Price Band: Volume 2020-2025
Table 17 Forecast Sales of Watches by Price Band: Value 2020-2025
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

Personal Accessories in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

Table 20 Sales of Personal Accessories by Category: Volume 2015-2020
Table 21 Sales of Personal Accessories by Category: Value 2015-2020
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 23 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 24 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 25 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 26 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 28 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

Megatrends

Country Report

Watches in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Travel restrictions and forced store closures lead to an enormous decline

High watches suffers from the loss of tourists and the closure of distribution outlets

Rolex’s share grows at a slower rate and sees a sales decline

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Watches in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Travel restrictions and forced store closures lead to an enormous decline

High watches suffers from the loss of tourists and the closure of distribution outlets

Rolex’s share grows at a slower rate and sees a sales decline

RECOVERY AND OPPORTUNITIES

Continued decline as recession focuses consumers’ expenditure on necessities

High watches first to return to growth due to investment possibilities

Innovation in products and marketing will be key to continue to attract consumers

CATEGORY DATA

Personal Accessories in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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