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Watches in Italy

July 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Traditional Watches industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Traditional Watches industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Traditional Watches in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Traditional Watches in Italy?
  • Which are the leading brands in Traditional Watches in Italy?
  • How significant is tourism in determining sales and demand for Traditional Watches in Italy?
  • How are COVID-19 and global recession impacting demand for Traditional Watches in Italy?
  • In the wake of COVID-19, how soon can Traditional Watches be expected to recover? Where are the opportunities for growth now?
  • Where is future growth expected to be most significant?

Watches in Italy - Category analysis

KEY DATA FINDINGS

As one of the worst hit categories by COVID-19, watches begins to post a slow recovery
High mechanical watches post the strongest recovery thanks to the return of tourism
Rolex continues to lead watches thanks to its renowned status and strong brand image
High mechanical watches bounce back as basic and mid watches struggle to attract consumer interest
Jewellery and watch specialist retailers remains top distribution channel
E-commerce is on the rise
Table 1 Sales of Watches by Category: Volume 2016-2021
Table 2 Sales of Watches by Category: Value 2016-2021
Table 3 Sales of Watches by Category: % Volume Growth 2016-2021
Table 4 Sales of Watches by Category: % Value Growth 2016-2021
Table 5 Sales of Watches by Price Band: Volume 2016-2021
Table 6 Sales of Watches by Price Band: Value 2016-2021
Table 7 Sales of Watches by Price Band: % Volume Growth 2016-2021
Table 8 Sales of Watches by Price Band: % Value Growth 2016-2021
Table 9 NBO Company Shares of Watches: % Value 2016-2020
Table 10 LBN Brand Shares of Watches: % Value 2017-2020
Table 11 Distribution of Watches by Format: % Value 2016-2021
Table 12 Forecast Sales of Watches by Category: Volume 2021-2026
Table 13 Forecast Sales of Watches by Category: Value 2021-2026
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2021-2026
Table 15 Forecast Sales of Watches by Category: % Value Growth 2021-2026

Personal Accessories in Italy - Industry Overview

Personal accessories in 2021: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What next for personal accessories?
Table 16 Sales of Personal Accessories by Category: Volume 2016-2021
Table 17 Sales of Personal Accessories by Category: Value 2016-2021
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 19 Sales of Personal Accessories by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Personal Accessories: % Value 2016-2020
Table 21 LBN Brand Shares of Personal Accessories: % Value 2017-2020
Table 22 Distribution of Personal Accessories by Format: % Value 2016-2021
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2021-2026
Table 24 Forecast Sales of Personal Accessories by Category: Value 2021-2026
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Traditional Watches

      • Basic Mechanical Watches
      • Mid Mechanical Watches
      • High Mechanical Watches
      • Basic Quartz Analogue Watches
      • Mid Quartz Analogue Watches
      • High Quartz Analogue Watches
      • Basic Quartz Digital Watches
      • Mid Quartz Digital Watches
      • High Quartz Digital Watches
      • Basic Quartz Analogue Watches
      • Basic Quartz Digital Watches
      • Basic Mechanical Watches
      • Mid Quartz Analogue Watches
      • Mid Quartz Digital Watches
      • Mid Mechanical Watches
      • High Quartz Analogue Watches
      • High Quartz Digital Watches
      • High Mechanical Watches

Traditional Watches

Watches are timekeeping instruments usually worn on the wrist or carried as an accessory in a pocket. Includes wristwatches, pocket watches, and watch jewellery (gemstone-studded watches).

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Traditional Watches research and analysis database.

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