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Country Report

Watches in

Watches in Japan

17 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Competition with wearable electronics continues

Overall watch sales remained flat in 2018. Even as the decreasing population and category maturity continue to be factors accounting for the stagnant sales, competition with wearable electronics such as activity watches and smart wearables such as Apple watch has also been threatening the category.

Watches see stable demand from affluent consumers but face challenge to attract younger generations

As Japanese demand for watches faces saturation, manufacturers are making efforts to increase the value growth by introducing value-added products. For example, Citizen Watch launched The Citizen in May 2017 and used Japanese paper, washi, in its display for the first time.

Store-based retailing remains a strong channel

Although internet retailing shows continued growth and momentum, store-based retailing such as jewellery and watch specialist retailers and department stores continue to be the main channels for watches. The main reason is that consumers prefer to try out the watch at the store before purchasing and enjoy the purchase experience.

COMPETITIVE LANDSCAPE

Imported watches remain strong

The presence of imported watches remains strong in the marketplace, mainly supported by purchases from inbound tourists in Japan. Whilst counterfeit and fake products do exist in Japan, their presence is negligible; hence tourists prefer purchasing imported watches in Japan due to trust in their authenticity.

Seiko Holdings continues to be the leading domestic player

Seiko remains the top domestic player, ranking fourth within overall watches category. In 2017, Seiko detached its signature brand Grand Seiko from its other product line-up and began establishing Grand Seiko as an independent brand with a distinctive logo and an individual website.

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Watches Market Sample Report Watches Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How do sales of mechanical, quartz analogue and quartz digital watches compare in Japan?
Which format of watch underpins most sales: casual, formal or sports?
Which retail channel is showing the most future promise?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our watches market research database.

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Watches in Japan - Category analysis

HEADLINES

PROSPECTS

Competition with wearable electronics continues

Watches see stable demand from affluent consumers but face challenge to attract younger generations

Store-based retailing remains a strong channel

COMPETITIVE LANDSCAPE

Imported watches remain strong

Seiko Holdings continues to be the leading domestic player

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2013-2018
Table 2 Sales of Watches by Category: Value 2013-2018
Table 3 Sales of Watches by Category: % Volume Growth 2013-2018
Table 4 Sales of Watches by Category: % Value Growth 2013-2018
Table 5 Sales of Watches by Price Band: Volume 2013-2018
Table 6 Sales of Watches by Price Band: Value 2013-2018
Table 7 Sales of Watches by Price Band: % Volume Growth 2013-2018
Table 8 Sales of Watches by Price Band: % Value Growth 2013-2018
Table 9 NBO Company Shares of Watches: % Value 2013-2017
Table 10 LBN Brand Shares of Watches: % Value 2014-2017
Table 11 Distribution of Watches by Format: % Value 2013-2018
Table 12 Forecast Sales of Watches by Category: Volume 2018-2023
Table 13 Forecast Sales of Watches by Category: Value 2018-2023
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2018-2023
Table 15 Forecast Sales of Watches by Category: % Value Growth 2018-2023
Table 16 Forecast Sales of Watches by Price Band: Volume 2018-2023
Table 17 Forecast Sales of Watches by Price Band: Value 2018-2023
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2018-2023
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2018-2023

Personal Accessories in Japan - Industry Overview

EXECUTIVE SUMMARY

Personal accessories continues to show positive growth in 2018

Demand from inbound tourists remains strong whilst domestic consumers seek unique innovation

International luxury brands continue to lead the market in 2017

Store-based retailers dominate

Ongoing value growth expected with premium products thriving

MARKET DATA

Table 20 Sales of Personal Accessories by Category: Volume 2013-2018
Table 21 Sales of Personal Accessories by Category: Value 2013-2018
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 23 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 25 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 26 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 28 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

Megatrends

Country Report

Watches in Japan

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Executive Summary

New Report Guarantee

PROSPECTS

Competition with wearable electronics continues

Watches see stable demand from affluent consumers but face challenge to attract younger generations

Store-based retailing remains a strong channel

COMPETITIVE LANDSCAPE

Imported watches remain strong

Seiko Holdings continues to be the leading domestic player

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Watches in Japan - Category analysis

HEADLINES

PROSPECTS

Competition with wearable electronics continues

Watches see stable demand from affluent consumers but face challenge to attract younger generations

Store-based retailing remains a strong channel

COMPETITIVE LANDSCAPE

Imported watches remain strong

Seiko Holdings continues to be the leading domestic player

CATEGORY DATA

Personal Accessories in Japan - Industry Overview

EXECUTIVE SUMMARY

Personal accessories continues to show positive growth in 2018

Demand from inbound tourists remains strong whilst domestic consumers seek unique innovation

International luxury brands continue to lead the market in 2017

Store-based retailers dominate

Ongoing value growth expected with premium products thriving

MARKET DATA

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