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Country Report

Watches in

Watches in Japan

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales of watches slump due to COVID-19

Watches has been hard hit by COVID-19 with sales set to drop by around one fifth in current value terms in 2020. The problems started in February 2020 with fewer Chinese visitors arriving in Japan to celebrate Chinese New Year.

E-commerce benefiting from lockdown while retailers focus on new in-store features as a way to see continued foot traffic in the future

E-commerce is expected to see strong gains in 2020, with online retailers taking advantage of store closures to build sales. E-commerce had already gained share in watches in the latter part of the review period, with many retailers adopting an omnichannel approach in order to adapt to the changing face of retailing in Japan.

Basic watches fair better due to lower pricing while sharing services pose a threat to more expensive watches

Sales of basic watches are not expected to be hit as hard hit by COVID-19 as mid and high watches, with these often being purchased for their practicality rather than as an expensive fashion statement. Basic watches are also generally less reliant on tourism for sales, with brands such as Casio seeing significant local demand.

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Watches Market Sample Report Watches Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How do sales of mechanical, quartz analogue and quartz digital watches compare in Japan?
Which format of watch underpins most sales: casual, formal or sports?
Which retail channel is showing the most future promise?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our watches market research database.

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Watches in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of watches slump due to COVID-19

E-commerce benefiting from lockdown while retailers focus on new in-store features as a way to see continued foot traffic in the future

Basic watches fair better due to lower pricing while sharing services pose a threat to more expensive watches

RECOVERY AND OPPORTUNITIES

Focus on tourism key to recovery

Seiko looking to establish itself as a world leader in luxury watches

Smartwatches poses a threat, but innovative new smart watch straps could help to modernise traditional watches

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2015-2020
Table 2 Sales of Watches by Category: Value 2015-2020
Table 3 Sales of Watches by Category: % Volume Growth 2015-2020
Table 4 Sales of Watches by Category: % Value Growth 2015-2020
Table 5 Sales of Watches by Price Band: Volume 2015-2020
Table 6 Sales of Watches by Price Band: Value 2015-2020
Table 7 Sales of Watches by Price Band: % Volume Growth 2015-2020
Table 8 Sales of Watches by Price Band: % Value Growth 2015-2020
Table 9 NBO Company Shares of Watches: % Value 2015-2019
Table 10 LBN Brand Shares of Watches: % Value 2016-2019
Table 11 Distribution of Watches by Format: % Value 2015-2020
Table 12 Forecast Sales of Watches by Category: Volume 2020-2025
Table 13 Forecast Sales of Watches by Category: Value 2020-2025
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2020-2025
Table 15 Forecast Sales of Watches by Category: % Value Growth 2020-2025
Table 16 Forecast Sales of Watches by Price Band: Volume 2020-2025
Table 17 Forecast Sales of Watches by Price Band: Value 2020-2025
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

Personal Accessories in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

Table 20 Sales of Personal Accessories by Category: Volume 2015-2020
Table 21 Sales of Personal Accessories by Category: Value 2015-2020
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 23 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 24 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 25 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 26 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 28 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

Megatrends

Country Report

Watches in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales of watches slump due to COVID-19

E-commerce benefiting from lockdown while retailers focus on new in-store features as a way to see continued foot traffic in the future

Basic watches fair better due to lower pricing while sharing services pose a threat to more expensive watches

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Watches in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of watches slump due to COVID-19

E-commerce benefiting from lockdown while retailers focus on new in-store features as a way to see continued foot traffic in the future

Basic watches fair better due to lower pricing while sharing services pose a threat to more expensive watches

RECOVERY AND OPPORTUNITIES

Focus on tourism key to recovery

Seiko looking to establish itself as a world leader in luxury watches

Smartwatches poses a threat, but innovative new smart watch straps could help to modernise traditional watches

CATEGORY DATA

Personal Accessories in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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