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Learn moreAug 2020
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During the review period, retail volume and current value sales of watches recorded relatively strong and steady growth, although volume sales exhibited some fragility in recent years. While most Poles bought less expensive models, a growing number—supported by the premiumisation trend and rising disposable incomes—nevertheless stoked demand for higher-quality branded watches, or at least watches that displayed more style and promised longer life than most economy models.
Despite the growing popularity of modern alternatives, mechanical watches were still in great demand prior to the pandemic. Many consumers continued to appreciate the craftsmanship and high quality of mechanical watches, particularly those stamped with well-known, luxury brands that reflected the wearer’s good taste.
Swatch Group (Polska) suffered dips in value share in recent years, but the company, armed with popular brands Tissot, Swatch and Calvin Klein, amongst others, continues to lead the highly fragmented watches category. Casio Computer has also experienced declining value share in recent years, but it has held its second-place position on the back of its very popular Casio brand.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Watches industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Watches industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our watches market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.