Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Watches in

Watches in Poland

Aug 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales of watches decline in 2020 due to pandemic-related store closures

During the review period, retail volume and current value sales of watches recorded relatively strong and steady growth, although volume sales exhibited some fragility in recent years. While most Poles bought less expensive models, a growing number—supported by the premiumisation trend and rising disposable incomes—nevertheless stoked demand for higher-quality branded watches, or at least watches that displayed more style and promised longer life than most economy models.

Sales of mechanical watches to record sharp decline in 2020 in light of pandemic

Despite the growing popularity of modern alternatives, mechanical watches were still in great demand prior to the pandemic. Many consumers continued to appreciate the craftsmanship and high quality of mechanical watches, particularly those stamped with well-known, luxury brands that reflected the wearer’s good taste.

Despite drop in value share, Swatch Group (Polska) continues to lead watches category

Swatch Group (Polska) suffered dips in value share in recent years, but the company, armed with popular brands Tissot, Swatch and Calvin Klein, amongst others, continues to lead the highly fragmented watches category. Casio Computer has also experienced declining value share in recent years, but it has held its second-place position on the back of its very popular Casio brand.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Watches Market Sample Report Watches Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How do sales of mechanical, quartz analogue and quartz digital watches compare in Poland?
Which format of watch underpins most sales: casual, formal or sports?
Which retail channel is showing the most future promise?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our watches market research database.

Want to find out more about this report?

Request more information

Watches in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of watches decline in 2020 due to pandemic-related store closures

Sales of mechanical watches to record sharp decline in 2020 in light of pandemic

Despite drop in value share, Swatch Group (Polska) continues to lead watches category

RECOVERY AND OPPORTUNITIES

Sales of watches to bounce back strongly in 2021, then slow and remain steady over forecast period

Price-conscious consumers to look for value rather than luxury when shopping for watches

E-commerce set to contend for greater distribution share over the forecast period

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2015-2020
Table 2 Sales of Watches by Category: Value 2015-2020
Table 3 Sales of Watches by Category: % Volume Growth 2015-2020
Table 4 Sales of Watches by Category: % Value Growth 2015-2020
Table 5 Sales of Watches by Price Band: Volume 2015-2020
Table 6 Sales of Watches by Price Band: Value 2015-2020
Table 7 Sales of Watches by Price Band: % Volume Growth 2015-2020
Table 8 Sales of Watches by Price Band: % Value Growth 2015-2020
Table 9 NBO Company Shares of Watches: % Value 2015-2019
Table 10 LBN Brand Shares of Watches: % Value 2016-2019
Table 11 Distribution of Watches by Format: % Value 2015-2020
Table 12 Forecast Sales of Watches by Category: Volume 2020-2025
Table 13 Forecast Sales of Watches by Category: Value 2020-2025
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2020-2025
Table 15 Forecast Sales of Watches by Category: % Value Growth 2020-2025
Table 16 Forecast Sales of Watches by Price Band: Volume 2020-2025
Table 17 Forecast Sales of Watches by Price Band: Value 2020-2025
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

Personal Accessories in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

Table 20 Sales of Personal Accessories by Category: Volume 2015-2020
Table 21 Sales of Personal Accessories by Category: Value 2015-2020
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 23 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 24 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 25 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 26 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 28 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

Megatrends

Country Report

Watches in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales of watches decline in 2020 due to pandemic-related store closures

Sales of mechanical watches to record sharp decline in 2020 in light of pandemic

Despite drop in value share, Swatch Group (Polska) continues to lead watches category

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Watches in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of watches decline in 2020 due to pandemic-related store closures

Sales of mechanical watches to record sharp decline in 2020 in light of pandemic

Despite drop in value share, Swatch Group (Polska) continues to lead watches category

RECOVERY AND OPPORTUNITIES

Sales of watches to bounce back strongly in 2021, then slow and remain steady over forecast period

Price-conscious consumers to look for value rather than luxury when shopping for watches

E-commerce set to contend for greater distribution share over the forecast period

CATEGORY DATA

Personal Accessories in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports