Executive Summary

Aug 2019
PROSPECTS
Watches continues to grow

Polish customers like to buy watches, although they still mostly choose cheap models, often produced in Asian countries. Nevertheless, value sales continue to see strong growth and there are more and more people willing to buy better-quality products with an established brand and attractive design.

Mechanical watches are still in fashion

Mechanical watches have been popular among consumers in Poland for years. There is a fashion for these products, despite the producers’ fears that they might be supplanted by increasingly popular smartwatches.

Women's watches becoming an increasingly important product area

Although watches is still the domain of products dedicated for men, women's timepieces is also developing dynamically. However, women have slightly different preferences and expectations than men when it comes to design and functionality.

COMPETITIVE LANDSCAPE
Watches led by global brands

Watches in Poland is very fragmented. Poles usually choose low-price, low-quality products, which are the dominant in terms of volume.

Online sales growing dynamically

The distribution of watches in Poland is still dominated by store-based distribution. The most important players are chains (Zibi, Swiss), with distribution points in several hundred cities and towns throughout Poland, usually in shopping malls.

The popularity of smartwatches and sports watches is growing

Smartwatches are becoming more and more popular among Polish customers. They are a fashionable gadget and seen as an addition to styling, helping make their owner look like a modern person who is up to date with the latest trends.

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Watches in Poland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How do sales of mechanical, quartz analogue and quartz digital watches compare in Poland?
  • Which format of watch underpins most sales: casual, formal or sports?
  • Which retail channel is showing the most future promise?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our watches market research database.

Watches in Poland - Category analysis

HEADLINES

PROSPECTS

Watches continues to grow
Mechanical watches are still in fashion
Women's watches becoming an increasingly important product area

COMPETITIVE LANDSCAPE

Watches led by global brands
Online sales growing dynamically
The popularity of smartwatches and sports watches is growing

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2014-2019
Table 2 Sales of Watches by Category: Value 2014-2019
Table 3 Sales of Watches by Category: % Volume Growth 2014-2019
Table 4 Sales of Watches by Category: % Value Growth 2014-2019
Table 5 Sales of Watches by Price Band: Volume 2014-2019
Table 6 Sales of Watches by Price Band: Value 2014-2019
Table 7 Sales of Watches by Price Band: % Volume Growth 2014-2019
Table 8 Sales of Watches by Price Band: % Value Growth 2014-2019
Table 9 NBO Company Shares of Watches: % Value 2014-2018
Table 10 LBN Brand Shares of Watches: % Value 2015-2018
Table 11 Distribution of Watches by Format: % Value 2014-2019
Table 12 Forecast Sales of Watches by Category: Volume 2019-2024
Table 13 Forecast Sales of Watches by Category: Value 2019-2024
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Watches by Category: % Value Growth 2019-2024
Table 16 Forecast Sales of Watches by Price Band: Volume 2019-2024
Table 17 Forecast Sales of Watches by Price Band: Value 2019-2024
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Personal Accessories in Poland - Industry Overview

EXECUTIVE SUMMARY

Good economic situation supports growth in the personal accessories market
Consumers want good-quality goods at an affordable price
Personal accessories still has large growth potential, but not in all categories
Store-based retailing still dominates, but is slowly losing share to internet retailing
Moderately optimistic outlook for personal accessories

MARKET DATA

Table 20 Sales of Personal Accessories by Category: Volume 2014-2019
Table 21 Sales of Personal Accessories by Category: Value 2014-2019
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 23 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 24 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 25 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 26 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 28 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources