Watches in Poland

PROSPECTS

Watches continues to grow

Polish customers like to buy watches, although they still mostly choose cheap models, often produced in Asian countries. Nevertheless, value sales continue to see strong growth and there are more and more people willing to buy better-quality products with an established brand and attractive design.

Mechanical watches are still in fashion

Mechanical watches have been popular among consumers in Poland for years. There is a fashion for these products, despite the producers’ fears that they might be supplanted by increasingly popular smartwatches.

Women's watches becoming an increasingly important product area

Although watches is still the domain of products dedicated for men, women's timepieces is also developing dynamically. However, women have slightly different preferences and expectations than men when it comes to design and functionality.

COMPETITIVE LANDSCAPE

Watches led by global brands

Watches in Poland is very fragmented. Poles usually choose low-price, low-quality products, which are the dominant in terms of volume.

Online sales growing dynamically

The distribution of watches in Poland is still dominated by store-based distribution. The most important players are chains (Zibi, Swiss), with distribution points in several hundred cities and towns throughout Poland, usually in shopping malls.

The popularity of smartwatches and sports watches is growing

Smartwatches are becoming more and more popular among Polish customers. They are a fashionable gadget and seen as an addition to styling, helping make their owner look like a modern person who is up to date with the latest trends.

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