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Learn moreAug 2020
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A rising interest in high-end watches has contributed to increasing numbers of watch enthusiasts and collectors across all ages in Singapore. Watches’ role as a symbol of status and identity has encouraged consumers to choose traditionally classic brands like Rolex and Audemars Piguet, or niche brands such as Richard Mille.
Basic quartz watches, in both analogue and digital formats, have been hit hardest by the waning of watches’ functional role as a result of the ubiquity of smartphones and the emergence of smartwatches. Demand for basic quartz watches has been primarily underpinned by consumers looking for affordable devices for telling the time, while watches’ growth has increasingly been driven by demand for products which have a decorative function or confer a high status image.
As luxury brands continue to be the main drivers of watch sales, privately-owned mono-brand watch players such as Rolex, Patek Philippe and Audemars Piguet have maintained higher retail values than listed multi-brand watch conglomerates, including LVMH, Swatch Group, Kering and Richemont. These privately-owned brands are popular amongst the growing base of collectors in Singapore.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Watches industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Watches industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
The Watches in Singapore market research report includes:
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This industry report originates from Passport, our watches market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.