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Country Report

Watches in

Watches in Singapore

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 puts brakes on luxury watch-driven growth

A rising interest in high-end watches has contributed to increasing numbers of watch enthusiasts and collectors across all ages in Singapore. Watches’ role as a symbol of status and identity has encouraged consumers to choose traditionally classic brands like Rolex and Audemars Piguet, or niche brands such as Richard Mille.

Basic quartz watches sales continue to decline

Basic quartz watches, in both analogue and digital formats, have been hit hardest by the waning of watches’ functional role as a result of the ubiquity of smartphones and the emergence of smartwatches. Demand for basic quartz watches has been primarily underpinned by consumers looking for affordable devices for telling the time, while watches’ growth has increasingly been driven by demand for products which have a decorative function or confer a high status image.

Collectors appreciate privately-owned brands

As luxury brands continue to be the main drivers of watch sales, privately-owned mono-brand watch players such as Rolex, Patek Philippe and Audemars Piguet have maintained higher retail values than listed multi-brand watch conglomerates, including LVMH, Swatch Group, Kering and Richemont. These privately-owned brands are popular amongst the growing base of collectors in Singapore.

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Watches Market Sample Report Watches Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How do sales of mechanical, quartz analogue and quartz digital watches compare in Singapore?
Which format of watch underpins most sales: casual, formal or sports?
Which retail channel is showing the most future promise?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our watches market research database.

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Watches in Singapore - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 puts brakes on luxury watch-driven growth

Basic quartz watches sales continue to decline

Collectors appreciate privately-owned brands

RECOVERY AND OPPORTUNITIES

Discretionary status makes watches vulnerable to challenging economic environment

E-commerce building on position as a complement to offline retailing

Potential for affordable local brands

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2015-2020
Table 2 Sales of Watches by Category: Value 2015-2020
Table 3 Sales of Watches by Category: % Volume Growth 2015-2020
Table 4 Sales of Watches by Category: % Value Growth 2015-2020
Table 5 Sales of Watches by Price Band: Volume 2015-2020
Table 6 Sales of Watches by Price Band: Value 2015-2020
Table 7 Sales of Watches by Price Band: % Volume Growth 2015-2020
Table 8 Sales of Watches by Price Band: % Value Growth 2015-2020
Table 9 NBO Company Shares of Watches: % Value 2015-2019
Table 10 LBN Brand Shares of Watches: % Value 2016-2019
Table 11 Distribution of Watches by Format: % Value 2015-2020
Table 12 Forecast Sales of Watches by Category: Volume 2020-2025
Table 13 Forecast Sales of Watches by Category: Value 2020-2025
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2020-2025
Table 15 Forecast Sales of Watches by Category: % Value Growth 2020-2025
Table 16 Forecast Sales of Watches by Price Band: Volume 2020-2025
Table 17 Forecast Sales of Watches by Price Band: Value 2020-2025
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

Personal Accessories in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

Table 20 Sales of Personal Accessories by Category: Volume 2015-2020
Table 21 Sales of Personal Accessories by Category: Value 2015-2020
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 23 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 24 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 25 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 26 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 28 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

Megatrends

Country Report

Watches in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 puts brakes on luxury watch-driven growth

Basic quartz watches sales continue to decline

Collectors appreciate privately-owned brands

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Watches in Singapore - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 puts brakes on luxury watch-driven growth

Basic quartz watches sales continue to decline

Collectors appreciate privately-owned brands

RECOVERY AND OPPORTUNITIES

Discretionary status makes watches vulnerable to challenging economic environment

E-commerce building on position as a complement to offline retailing

Potential for affordable local brands

CATEGORY DATA

Personal Accessories in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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