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Country Report

Watches in

Watches in South Korea

16 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Watches records healthy growth in 2018

Watches continued to perform well in 2018 despite increasing category maturity and political tension between the Chinese and South Korean governments regarding THAAD (Terminal High Altitude Area Defence) deployment, which led to a drop in the number of inbound tourists. A growing number of local consumers, both men and women, are viewing watches as an accessory for daily use and are prepared to spend more money on them.

New distribution channels help support sales

While department stores remained the most important distribution channel by far for watches in 2018, non-store retailing also performed well, with television homeshopping channels expanding their watch ranges. Television homeshopping channels are selling not only domestic brands but also designer labels like Gucci, with unit prices of around KRW700,000.

COMPETITIVE LANDSCAPE

International manufacturers lead watches

All of the top 10 ranked companies in watches in 2017 were international manufacturers, led by The Swatch Group. Swatch offers a range of brands, including Swatch, Omega, Tissot and Hamilton, all positioned in slightly different price segments.

High watches becoming more fragmented

Watches is becoming a more fragmented category, particularly high watches. The three leading manufacturers in watches – The Swatch Group, Rolex and Richemont - are losing share every year while “others” are gaining ground.

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Samples

Watches Market Sample Report Watches Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How do sales of mechanical, quartz analogue and quartz digital watches compare in South Korea?
Which format of watch underpins most sales: casual, formal or sports?
Which retail channel is showing the most future promise?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our watches market research database.

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Watches in South Korea - Category analysis

HEADLINES

PROSPECTS

Watches records healthy growth in 2018

New distribution channels help support sales

COMPETITIVE LANDSCAPE

International manufacturers lead watches

High watches becoming more fragmented

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2013-2018
Table 2 Sales of Watches by Category: Value 2013-2018
Table 3 Sales of Watches by Category: % Volume Growth 2013-2018
Table 4 Sales of Watches by Category: % Value Growth 2013-2018
Table 5 Sales of Watches by Price Band: Volume 2013-2018
Table 6 Sales of Watches by Price Band: Value 2013-2018
Table 7 Sales of Watches by Price Band: % Volume Growth 2013-2018
Table 8 Sales of Watches by Price Band: % Value Growth 2013-2018
Table 9 NBO Company Shares of Watches: % Value 2013-2017
Table 10 LBN Brand Shares of Watches: % Value 2014-2017
Table 11 Distribution of Watches by Format: % Value 2013-2018
Table 12 Forecast Sales of Watches by Category: Volume 2018-2023
Table 13 Forecast Sales of Watches by Category: Value 2018-2023
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2018-2023
Table 15 Forecast Sales of Watches by Category: % Value Growth 2018-2023
Table 16 Forecast Sales of Watches by Price Band: Volume 2018-2023
Table 17 Forecast Sales of Watches by Price Band: Value 2018-2023
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2018-2023
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2018-2023

Personal Accessories in South Korea - Industry Overview

EXECUTIVE SUMMARY

Personal accessories driven by both premium and unbranded products in 2018

Various categories at different stages of maturity

International manufacturers continue to lead personal accessories

Store-based retailing continues to dominate sales but homeshopping and internet retailing are gaining ground

Both domestic and inbound tourists expected to support demand for personal accessories over the forecast period

MARKET DATA

Table 20 Sales of Personal Accessories by Category: Volume 2013-2018
Table 21 Sales of Personal Accessories by Category: Value 2013-2018
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 23 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 25 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 26 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 28 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

Megatrends

Country Report

Watches in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Watches records healthy growth in 2018

New distribution channels help support sales

COMPETITIVE LANDSCAPE

International manufacturers lead watches

High watches becoming more fragmented

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Watches in South Korea - Category analysis

HEADLINES

PROSPECTS

Watches records healthy growth in 2018

New distribution channels help support sales

COMPETITIVE LANDSCAPE

International manufacturers lead watches

High watches becoming more fragmented

CATEGORY DATA

Personal Accessories in South Korea - Industry Overview

EXECUTIVE SUMMARY

Personal accessories driven by both premium and unbranded products in 2018

Various categories at different stages of maturity

International manufacturers continue to lead personal accessories

Store-based retailing continues to dominate sales but homeshopping and internet retailing are gaining ground

Both domestic and inbound tourists expected to support demand for personal accessories over the forecast period

MARKET DATA

DEFINITIONS

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