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Learn moreAug 2020
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There were differing trends arising from COVID-19 in the watches category in 2020. Basic and mid watches were not as affected during Q1, but high mechanical watches, demand for which has a high reliance on inbound tourist arrivals, were more affected.
While most personal accessories categories are seeing rapid e-commerce channel growth, the watches category saw the weakest increase in the market in 2019. The e-commerce distribution share remains especially low for mechanical watches because these products command high prices, and consumers wish to physically experience them prior to making a purchase, which requires a visit to a bricks and mortar outlet.
The share held by others increased in 2019. Many brands are new entrants to South Korea.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Watches industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Watches industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Watches in South Korea market research report includes:
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Why buy this report?
This industry report originates from Passport, our watches market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.