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Country Report

Watches in

Watches in Spain

15 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Smartphones cannibalise watches sales

According to Euromonitor International consumer electronic research, the penetration of smartphones in Spain reached 92% in 2017. As smartphones have become the first option for surfing the internet, communicating and, increasingly, online shopping, many consumers no longer see the point of owning a watch.

Growing competition also offers growth potential

In addition to watches, smartphones also saw competition from wearable electronics and smart watches over the review period. However, both wearable electronics and smart watches are not yet attracting the full attention of Spanish consumers.

Improving economy to boost sales

The outlook for Spain is positive, with its economy set to be one of the fastest growing among developed nations in the short term. Rising employment will allow Spanish consumers to shift from basic brands to more expensive and premium ranges.

COMPETITIVE LANDSCAPE

No surprises in 2017

Watches remains competitive, with over 35 companies operating in the area and sales consequently being highly fragmented, although Swatch Group remains the leading player. Swatch Group España has consolidated its leading position.

Luxury sales in Spain

In Spain, Swatch was followed by two luxury-watch makers: LVMH Iberia and Rolex España. LVMH Iberia also operates in the country, offering the Zenith, Bulgari, Hublot and Chaumet ranges, as well as its best-selling TAG Heuer brand.

New marketing strategies for luxury brands

Rolex España continues to benefit from its strong image among both Spanish consumers and tourists, especially visitors from China, who appreciate the cheaper price of Rolex watches in Spain. Owning a Rolex watch is seen as a status symbol for many men and the company continues to rely on the fact that many people still see the purchase of such products as an investment that does not lose value over time.

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Watches Market Sample Report Watches Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How do sales of mechanical, quartz analogue and quartz digital watches compare in Spain?
Which format of watch underpins most sales: casual, formal or sports?
Which retail channel is showing the most future promise?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our watches market research database.

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Watches in Spain - Category analysis

HEADLINES

PROSPECTS

Smartphones cannibalise watches sales

Growing competition also offers growth potential

Improving economy to boost sales

COMPETITIVE LANDSCAPE

No surprises in 2017

Luxury sales in Spain

New marketing strategies for luxury brands

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2013-2018
Table 2 Sales of Watches by Category: Value 2013-2018
Table 3 Sales of Watches by Category: % Volume Growth 2013-2018
Table 4 Sales of Watches by Category: % Value Growth 2013-2018
Table 5 Sales of Watches by Price Band: Volume 2013-2018
Table 6 Sales of Watches by Price Band: Value 2013-2018
Table 7 Sales of Watches by Price Band: % Volume Growth 2013-2018
Table 8 Sales of Watches by Price Band: % Value Growth 2013-2018
Table 9 NBO Company Shares of Watches: % Value 2013-2017
Table 10 LBN Brand Shares of Watches: % Value 2014-2017
Table 11 Distribution of Watches by Format: % Value 2013-2018
Table 12 Forecast Sales of Watches by Category: Volume 2018-2023
Table 13 Forecast Sales of Watches by Category: Value 2018-2023
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2018-2023
Table 15 Forecast Sales of Watches by Category: % Value Growth 2018-2023
Table 16 Forecast Sales of Watches by Price Band: Volume 2018-2023
Table 17 Forecast Sales of Watches by Price Band: Value 2018-2023
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2018-2023
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2018-2023

Personal Accessories in Spain - Industry Overview

EXECUTIVE SUMMARY

Improving outlook, but challenges remain

Looking good remains a top priority

Brand recognition growing in importance

Omni channel

Economy back on track

MARKET DATA

Table 20 Sales of Personal Accessories by Category: Volume 2013-2018
Table 21 Sales of Personal Accessories by Category: Value 2013-2018
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 23 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 25 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 26 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 28 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

Megatrends

Country Report

Watches in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Smartphones cannibalise watches sales

Growing competition also offers growth potential

Improving economy to boost sales

COMPETITIVE LANDSCAPE

No surprises in 2017

Luxury sales in Spain

New marketing strategies for luxury brands

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Watches in Spain - Category analysis

HEADLINES

PROSPECTS

Smartphones cannibalise watches sales

Growing competition also offers growth potential

Improving economy to boost sales

COMPETITIVE LANDSCAPE

No surprises in 2017

Luxury sales in Spain

New marketing strategies for luxury brands

CATEGORY DATA

Personal Accessories in Spain - Industry Overview

EXECUTIVE SUMMARY

Improving outlook, but challenges remain

Looking good remains a top priority

Brand recognition growing in importance

Omni channel

Economy back on track

MARKET DATA

DEFINITIONS

SOURCES

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