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Learn moreSep 2020
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Pre-COVID-19, the performance of watches had continued to be influenced by several trends. Increasing digitalisation in society has led to the ongoing reliance of digital devices such as smartphones amongst a higher number of consumers for timekeeping purposes, while the popularity of smartwatches continued to attract tech-savvy Swiss consumers who enjoy purchasing the latest innovations, with the latter particularly impacting the performances of quartz analogue and quartz digital watches.
The Swatch Group Ltd retained its overall leadership of watches in Switzerland in 2019 due to its global ownership of mid mechanical watch brand Longines and high timepieces including Omega, in addition to its convincing leadership of quartz analogue and quartz digital with the eponymous Swatch, which has a basic price positioning. The company is also the global brand owner of renowned names Rado, Tissot and Calvin Klein.
Prior to lockdown in March 2020, leisure and personal goods specialist retailers comprising jewellery and watch specialist retailers continued to dominate value sales of watches, due to their distribution of premium and super-premium watches. The likes of iconic brand Rolex tend to be distributed exclusively through a select network of upmarket, traditional jewellery and watch specialist retailers, corresponding to its high-end image.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Watches industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Watches industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Watches in Switzerland market research report includes:
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This industry report originates from Passport, our watches market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.