Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Watches in

Watches in the Netherlands

16 pages, Jul 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Change in usage habits fuels variety and special editions

A shift in perception was seen within watches in 2018 due to changing usage habits amongst Dutch consumers. While the average Dutch consumer would previously purchase a single watch and use it for a longer period, more consumers are now using different products and formats.

More emphasis on promotion through social media

Distribution and marketing of watches is also being impacted by the growing role of influencers in jewellery. The rapid growth in social media use and high penetration of smartphones and tablets among Dutch consumers is accelerating this trend, with more consumers looking for references online, product information and recommendations.

Second hand market for luxury brands

In 2018, watches saw higher interest in second hand products, especially high end watches. Indeed, brands such as Piaget have started to sell second hand watches directly online.

COMPETITIVE LANDSCAPE

Luxury manufacturers increase promotional activities to attract consumers

Rolex increased product promotion in 2017 with the advertising of different models. Rolex brands are available in only five exclusive dealers in the Netherlands, in addition to a flagship store-in-store in the PC Hoofdstraat district in Amsterdam.

Growing focus on design and influencers

Smaller niche brands have profited from changes in consumer purchasing habits and the use of social media to provide information on the latest fashion trends and products. Dutch manufacturer Cluse has been distributing women’s quartz watches in minimalistic but elegant fashion style since 2013 through online sales and later with retail distribution presence.

Second hand market promising for luxury watch brands

Audemars Piguet was the first Swiss mechanical watch brand to start directly selling second hand time pieces in 2018. Luxury brands in watches were traditionally reluctant to offer products in the second hand market as they would fear a loss of exclusivity.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Watches Market Sample Report Watches Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How do sales of mechanical, quartz analogue and quartz digital watches compare in Netherlands?
Which format of watch underpins most sales: casual, formal or sports?
Which retail channel is showing the most future promise?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our watches market research database.

Want to find out more about this report?

Request more information

Watches in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Change in usage habits fuels variety and special editions

More emphasis on promotion through social media

Second hand market for luxury brands

COMPETITIVE LANDSCAPE

Luxury manufacturers increase promotional activities to attract consumers

Growing focus on design and influencers

Second hand market promising for luxury watch brands

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2013-2018
Table 2 Sales of Watches by Category: Value 2013-2018
Table 3 Sales of Watches by Category: % Volume Growth 2013-2018
Table 4 Sales of Watches by Category: % Value Growth 2013-2018
Table 5 Sales of Watches by Price Band: Volume 2013-2018
Table 6 Sales of Watches by Price Band: Value 2013-2018
Table 7 Sales of Watches by Price Band: % Volume Growth 2013-2018
Table 8 Sales of Watches by Price Band: % Value Growth 2013-2018
Table 9 NBO Company Shares of Watches: % Value 2013-2017
Table 10 LBN Brand Shares of Watches: % Value 2014-2017
Table 11 Distribution of Watches by Format: % Value 2013-2018
Table 12 Forecast Sales of Watches by Category: Volume 2018-2023
Table 13 Forecast Sales of Watches by Category: Value 2018-2023
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2018-2023
Table 15 Forecast Sales of Watches by Category: % Value Growth 2018-2023
Table 16 Forecast Sales of Watches by Price Band: Volume 2018-2023
Table 17 Forecast Sales of Watches by Price Band: Value 2018-2023
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2018-2023
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2018-2023

Personal Accessories in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Healthy growth fuelled by growing interest in personal image

Dutch consumers willing to pay more, but looking for best price deals online

Larger brands adapt to changes in consumer demand

Shift away from traditional distribution channels

Dutch consumers searching for affordable luxury

MARKET DATA

Table 20 Sales of Personal Accessories by Category: Volume 2013-2018
Table 21 Sales of Personal Accessories by Category: Value 2013-2018
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 23 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 25 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 26 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 28 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

Megatrends

Country Report

Watches in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Change in usage habits fuels variety and special editions

More emphasis on promotion through social media

Second hand market for luxury brands

COMPETITIVE LANDSCAPE

Luxury manufacturers increase promotional activities to attract consumers

Growing focus on design and influencers

Second hand market promising for luxury watch brands

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Watches in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Change in usage habits fuels variety and special editions

More emphasis on promotion through social media

Second hand market for luxury brands

COMPETITIVE LANDSCAPE

Luxury manufacturers increase promotional activities to attract consumers

Growing focus on design and influencers

Second hand market promising for luxury watch brands

CATEGORY DATA

Personal Accessories in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Healthy growth fuelled by growing interest in personal image

Dutch consumers willing to pay more, but looking for best price deals online

Larger brands adapt to changes in consumer demand

Shift away from traditional distribution channels

Dutch consumers searching for affordable luxury

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports