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Learn moreAug 2020
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Before the outbreak of COVID-19 in 2020, demand for watches in the Netherlands was increasing. Manufacturers and retailers profited from intense promotion of watches as a fashion accessory, and from encouraging consumers to purchase more variants to complement different looks.
Even before COVID-19, younger consumers, including millennials, were becoming used to purchasing personal accessories online. E-commerce saw rapid share growth in watches in the review period, and even premium watches was seeing growing distribution online, as purchasing habits and perceptions of these products changed.
The Swatch Group continued to lead watches in value terms in 2019, thanks to a strong presence with products across all price segments. Besides supporting its main mass brand Swatch, which sees frequent style innovations, the company invested to increase the promotional activity behind its luxury group of brands, including Omega, Longines and Tissot.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Watches industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Watches industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
The Watches in Netherlands market research report includes:
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Why buy this report?
This industry report originates from Passport, our watches market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.