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Country Report

Watches in

Watches in the Netherlands

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Store closures, consumer caution and fewer tourists contribute to decline

Before the outbreak of COVID-19 in 2020, demand for watches in the Netherlands was increasing. Manufacturers and retailers profited from intense promotion of watches as a fashion accessory, and from encouraging consumers to purchase more variants to complement different looks.

E-commerce rises amongst the younger generations

Even before COVID-19, younger consumers, including millennials, were becoming used to purchasing personal accessories online. E-commerce saw rapid share growth in watches in the review period, and even premium watches was seeing growing distribution online, as purchasing habits and perceptions of these products changed.

Frequent introductions are important to maintain share in watches

The Swatch Group continued to lead watches in value terms in 2019, thanks to a strong presence with products across all price segments. Besides supporting its main mass brand Swatch, which sees frequent style innovations, the company invested to increase the promotional activity behind its luxury group of brands, including Omega, Longines and Tissot.

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Watches Market Sample Report Watches Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How do sales of mechanical, quartz analogue and quartz digital watches compare in Netherlands?
Which format of watch underpins most sales: casual, formal or sports?
Which retail channel is showing the most future promise?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our watches market research database.

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Watches in the Netherlands - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store closures, consumer caution and fewer tourists contribute to decline

E-commerce rises amongst the younger generations

Frequent introductions are important to maintain share in watches

RECOVERY AND OPPORTUNITIES

Return to growth despite the challenge from smartwatches

High watches expected to see the best performance

The acceleration of demand for second-hand watches

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2015-2020
Table 2 Sales of Watches by Category: Value 2015-2020
Table 3 Sales of Watches by Category: % Volume Growth 2015-2020
Table 4 Sales of Watches by Category: % Value Growth 2015-2020
Table 5 Sales of Watches by Price Band: Volume 2015-2020
Table 6 Sales of Watches by Price Band: Value 2015-2020
Table 7 Sales of Watches by Price Band: % Volume Growth 2015-2020
Table 8 Sales of Watches by Price Band: % Value Growth 2015-2020
Table 9 NBO Company Shares of Watches: % Value 2015-2019
Table 10 LBN Brand Shares of Watches: % Value 2016-2019
Table 11 Distribution of Watches by Format: % Value 2015-2020
Table 12 Forecast Sales of Watches by Category: Volume 2020-2025
Table 13 Forecast Sales of Watches by Category: Value 2020-2025
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2020-2025
Table 15 Forecast Sales of Watches by Category: % Value Growth 2020-2025
Table 16 Forecast Sales of Watches by Price Band: Volume 2020-2025
Table 17 Forecast Sales of Watches by Price Band: Value 2020-2025
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

Personal Accessories in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

Table 20 Sales of Personal Accessories by Category: Volume 2015-2020
Table 21 Sales of Personal Accessories by Category: Value 2015-2020
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 23 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 24 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 25 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 26 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 28 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

Megatrends

Country Report

Watches in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Store closures, consumer caution and fewer tourists contribute to decline

E-commerce rises amongst the younger generations

Frequent introductions are important to maintain share in watches

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Watches in the Netherlands - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store closures, consumer caution and fewer tourists contribute to decline

E-commerce rises amongst the younger generations

Frequent introductions are important to maintain share in watches

RECOVERY AND OPPORTUNITIES

Return to growth despite the challenge from smartwatches

High watches expected to see the best performance

The acceleration of demand for second-hand watches

CATEGORY DATA

Personal Accessories in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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