Executive Summary

Aug 2019
PROSPECTS
Demand still weaker than historically but growth up slightly on the previous year

Consumer spending in the United Arab Emirates took a hit during the economic slowdown of 2016 and 2017. In 2018, there was a slight improvement in consumer spending, which was reflected in value sales growth of watches returning to positive territory.

Jaquet Droz launches the exclusive AED2 million Bird Repeater Falcon timepiece

One of the pioneers in creating limited edition Dubai capsule pieces is Ahmed Seddiqi & Sons, which has proved to be very successful. A recent example of this type of product was the 2018 launch by luxury watchmaker Jaquet Droz of its exclusive United Arab Emirates timepiece called Bird Repeater Falcon – a nod to Emirati culture, with falconry an ancient tradition of the region.

Emerging trends include buying online and pre-owned products

People are increasingly buying watches online, and even second-hand models. G-Shock and other Casio watch brands are available on souq.

COMPETITIVE LANDSCAPE
Wearables make a fashion statement

The popularity of smartwatches and fitness trackers increased as technology-led devices offered superior functionality and advantageous pricing as the competition intensified. Young adults therefore purchased devices such as Apple Watch, Samsung Gear and Fitbit.

Rolex and Breitling continue to lead

While some parts of the world might feel that the Rolex brand is a little outdated, in the United Arab Emirates there is still a voracious appetite for this luxury watchmaker’s products. So much so that Rolex retailers have had to train staff on how to deal with disappointed customers who need to be told that there is currently no stock or that there is a 6-month waiting list.

International brands continue to lead watches

International brands continued to lead watches in the United Arab Emirates. There are very few products made domestically, because there is little infrastructure or structural support for local manufacturing.

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Watches in the United Arab Emirates

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Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How do sales of mechanical, quartz analogue and quartz digital watches compare in United Arab Emirates?
  • Which format of watch underpins most sales: casual, formal or sports?
  • Which retail channel is showing the most future promise?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our watches market research database.

Watches in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Demand still weaker than historically but growth up slightly on the previous year
Jaquet Droz launches the exclusive AED2 million Bird Repeater Falcon timepiece
Emerging trends include buying online and pre-owned products

COMPETITIVE LANDSCAPE

Wearables make a fashion statement
Rolex and Breitling continue to lead
International brands continue to lead watches

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2014-2019
Table 2 Sales of Watches by Category: Value 2014-2019
Table 3 Sales of Watches by Category: % Volume Growth 2014-2019
Table 4 Sales of Watches by Category: % Value Growth 2014-2019
Table 5 Sales of Watches by Price Band: Volume 2014-2019
Table 6 Sales of Watches by Price Band: Value 2014-2019
Table 7 Sales of Watches by Price Band: % Volume Growth 2014-2019
Table 8 Sales of Watches by Price Band: % Value Growth 2014-2019
Table 9 NBO Company Shares of Watches: % Value 2014-2018
Table 10 LBN Brand Shares of Watches: % Value 2015-2018
Table 11 Distribution of Watches by Format: % Value 2014-2019
Table 12 Forecast Sales of Watches by Category: Volume 2019-2024
Table 13 Forecast Sales of Watches by Category: Value 2019-2024
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Watches by Category: % Value Growth 2019-2024
Table 16 Forecast Sales of Watches by Price Band: Volume 2019-2024
Table 17 Forecast Sales of Watches by Price Band: Value 2019-2024
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024

Personal Accessories in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Rocky times and slow recovery for personal accessories
Luxury personal accessories takes a hit
Highly fragmented competitive environment for personal accessories
Social media coexists alongside bricks-and-mortar stores
Economy and consumer sentiment remains shaky in a mature market

MARKET DATA

Table 20 Sales of Personal Accessories by Category: Volume 2014-2019
Table 21 Sales of Personal Accessories by Category: Value 2014-2019
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 23 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 24 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 25 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 26 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 28 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources