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Country Report

Watches in

Watches in the US

17 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Watches sales continue to decline

Watches continued to post a solid decline in volume and retail value sales in 2018. Basic watches and mid watches sales were significantly down, as the demand for fashion watches decreased.

Wearable technology has expanded the overall watches category, with some cannibalisation

Wearable technology has gained significant attention since the launch of the Apple Watch in April 2015. Its growth, however, has started to slow down due to a decline in activity band sales and a slowdown in the growth of smart wearables.

Internet retailing recording strong growth in watches

Internet retailing recorded the fastest growth rate in overall sales of watches in 2018. Consumers are increasingly shopping online.

COMPETITIVE LANDSCAPE

The competition intensifies

While the watches category remains highly competitive, a broad range of players, from domestic to international, compete at different price points. In basic watches and mid watches (watches priced at less than USD1,000), traditional watch brands Fossil, Citizen, Timex and Casio maintained leading positions in 2017.

Fossil Group remains the leading player in watches

Fossil Group continued to lead watches sales in 2017, thanks to its extensive brand portfolio and wide distribution network. The company registered a decline in sales, which was attributable to the soft demand for traditional watches.

Small fashion watch brands are in, but for how long?

While big watch brands have been out of favour, small fashion watch brands have been in vogue and grown in popularity. Example include Daniel Wellington, MVMT, Cluse, Kapten & Son, Olivia Burton and Rosemont.

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Samples

Watches Market Sample Report Watches Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How do sales of mechanical, quartz analogue and quartz digital watches compare in USA?
Which format of watch underpins most sales: casual, formal or sports?
Which retail channel is showing the most future promise?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our watches market research database.

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Watches in the US - Category analysis

HEADLINES

PROSPECTS

Watches sales continue to decline

Wearable technology has expanded the overall watches category, with some cannibalisation

Internet retailing recording strong growth in watches

COMPETITIVE LANDSCAPE

The competition intensifies

Fossil Group remains the leading player in watches

Small fashion watch brands are in, but for how long?

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2013-2018
Table 2 Sales of Watches by Category: Value 2013-2018
Table 3 Sales of Watches by Category: % Volume Growth 2013-2018
Table 4 Sales of Watches by Category: % Value Growth 2013-2018
Table 5 Sales of Watches by Price Band: Volume 2013-2018
Table 6 Sales of Watches by Price Band: Value 2013-2018
Table 7 Sales of Watches by Price Band: % Volume Growth 2013-2018
Table 8 Sales of Watches by Price Band: % Value Growth 2013-2018
Table 9 NBO Company Shares of Watches: % Value 2013-2017
Table 10 LBN Brand Shares of Watches: % Value 2014-2017
Table 11 Distribution of Watches by Format: % Value 2013-2018
Table 12 Forecast Sales of Watches by Category: Volume 2018-2023
Table 13 Forecast Sales of Watches by Category: Value 2018-2023
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2018-2023
Table 15 Forecast Sales of Watches by Category: % Value Growth 2018-2023
Table 16 Forecast Sales of Watches by Price Band: Volume 2018-2023
Table 17 Forecast Sales of Watches by Price Band: Value 2018-2023
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2018-2023
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2018-2023

Personal Accessories in the US - Industry Overview

EXECUTIVE SUMMARY

Personal accessories records value sales growth

Manufacturers and retailers continue product innovation in the digital era

Traditional leading players struggle

E-commerce growth continues

Personal accessories is expected to decline marginally in the forecast period

MARKET DATA

Table 20 Sales of Personal Accessories by Category: Volume 2013-2018
Table 21 Sales of Personal Accessories by Category: Value 2013-2018
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 23 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 25 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 26 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 28 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023

Megatrends

Country Report

Watches in the US

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Executive Summary

New Report Guarantee

PROSPECTS

Watches sales continue to decline

Wearable technology has expanded the overall watches category, with some cannibalisation

Internet retailing recording strong growth in watches

COMPETITIVE LANDSCAPE

The competition intensifies

Fossil Group remains the leading player in watches

Small fashion watch brands are in, but for how long?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Watches in the US - Category analysis

HEADLINES

PROSPECTS

Watches sales continue to decline

Wearable technology has expanded the overall watches category, with some cannibalisation

Internet retailing recording strong growth in watches

COMPETITIVE LANDSCAPE

The competition intensifies

Fossil Group remains the leading player in watches

Small fashion watch brands are in, but for how long?

CATEGORY DATA

Personal Accessories in the US - Industry Overview

EXECUTIVE SUMMARY

Personal accessories records value sales growth

Manufacturers and retailers continue product innovation in the digital era

Traditional leading players struggle

E-commerce growth continues

Personal accessories is expected to decline marginally in the forecast period

MARKET DATA

DEFINITIONS

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