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Learn moreAug 2020
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Materials were at the forefront of horological innovation at the end of the review period, including new uses for materials such as ultra-hard composites and innovative metals. The TAG Heuer Carrera Nanograph, for example, was available with a unique carbon hairspring, while Girard-Perregaux’s hybrid carbon fibre was also an interesting example at the end of the review period.
As Turkish consumers live increasingly hectic lifestyles, e-commerce not only offers high levels of convenience and security due to its contactless shopping model in the COVID-19 era, the low prices and wide variety of watches on offer through e-commerce is also supporting a sales boom for the channel in 2020. Turkey’s high levels of smartphone penetration has also encouraged more shoppers to purchase through mobile apps, which, together with social media are becoming increasingly important for research and purchases of watches, especially among millennials.
Global brands retained their strong positions in watches in Turkey in 2019, largely distributed by local companies, such as Saat ve Saat, which remained the leading player in watches in 2019.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Watches industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Watches industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
The Watches in Turkey market research report includes:
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This industry report originates from Passport, our watches market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.