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Country Report

Watches in

Watches in Turkey

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Manufacturers of watches use innovative materials to differentiate their products

Materials were at the forefront of horological innovation at the end of the review period, including new uses for materials such as ultra-hard composites and innovative metals. The TAG Heuer Carrera Nanograph, for example, was available with a unique carbon hairspring, while Girard-Perregaux’s hybrid carbon fibre was also an interesting example at the end of the review period.

Watch sales via e-commerce boom in 2020

As Turkish consumers live increasingly hectic lifestyles, e-commerce not only offers high levels of convenience and security due to its contactless shopping model in the COVID-19 era, the low prices and wide variety of watches on offer through e-commerce is also supporting a sales boom for the channel in 2020. Turkey’s high levels of smartphone penetration has also encouraged more shoppers to purchase through mobile apps, which, together with social media are becoming increasingly important for research and purchases of watches, especially among millennials.

Global brands continue to characterise watches in Turkey with innovative marketing

Global brands retained their strong positions in watches in Turkey in 2019, largely distributed by local companies, such as Saat ve Saat, which remained the leading player in watches in 2019.

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Watches Market Sample Report Watches Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How do sales of mechanical, quartz analogue and quartz digital watches compare in Turkey?
Which format of watch underpins most sales: casual, formal or sports?
Which retail channel is showing the most future promise?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our watches market research database.

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Watches in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Manufacturers of watches use innovative materials to differentiate their products

Watch sales via e-commerce boom in 2020

Global brands continue to characterise watches in Turkey with innovative marketing

RECOVERY AND OPPORTUNITIES

Modest volume growth in 2020 at the expense of steep price declines

E-commerce performs well during the epidemic

Modest, but accelerating, volume growth for watches over the forecast period

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2015-2020
Table 2 Sales of Watches by Category: Value 2015-2020
Table 3 Sales of Watches by Category: % Volume Growth 2015-2020
Table 4 Sales of Watches by Category: % Value Growth 2015-2020
Table 5 Sales of Watches by Price Band: Volume 2015-2020
Table 6 Sales of Watches by Price Band: Value 2015-2020
Table 7 Sales of Watches by Price Band: % Volume Growth 2015-2020
Table 8 Sales of Watches by Price Band: % Value Growth 2015-2020
Table 9 NBO Company Shares of Watches: % Value 2015-2019
Table 10 LBN Brand Shares of Watches: % Value 2016-2019
Table 11 Distribution of Watches by Format: % Value 2015-2020
Table 12 Forecast Sales of Watches by Category: Volume 2020-2025
Table 13 Forecast Sales of Watches by Category: Value 2020-2025
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2020-2025
Table 15 Forecast Sales of Watches by Category: % Value Growth 2020-2025
Table 16 Forecast Sales of Watches by Price Band: Volume 2020-2025
Table 17 Forecast Sales of Watches by Price Band: Value 2020-2025
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

Personal Accessories in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

Table 20 Sales of Personal Accessories by Category: Volume 2015-2020
Table 21 Sales of Personal Accessories by Category: Value 2015-2020
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 23 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 24 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 25 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 26 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 28 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

Megatrends

Country Report

Watches in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Manufacturers of watches use innovative materials to differentiate their products

Watch sales via e-commerce boom in 2020

Global brands continue to characterise watches in Turkey with innovative marketing

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Watches in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Manufacturers of watches use innovative materials to differentiate their products

Watch sales via e-commerce boom in 2020

Global brands continue to characterise watches in Turkey with innovative marketing

RECOVERY AND OPPORTUNITIES

Modest volume growth in 2020 at the expense of steep price declines

E-commerce performs well during the epidemic

Modest, but accelerating, volume growth for watches over the forecast period

CATEGORY DATA

Personal Accessories in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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