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Country Report

Watches in

Watches in Ukraine

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales of watches plummet in 2020 due to many financially constrained consumers

The COVID-19 pandemic has brought an abrupt halt to the low retail value growth prices had seen at the end of 2019, with 2020 seeing demand plummet. Ukrainians were still not able to spend as strongly in 2019 as they did prior to the 2014-2015 financial and political crises and their focus continued to be on the most necessary products, especially food, communal services and medicines, with products that do not need to be replaced not updated frequently.

Basic watches least impacted by COVID-19 in 2020

Mechanical watches were the items that saw the highest retail value growth in 2019; conversely, in 2020 they are the items that continue to record the largest decline in retail value. There are a wide range of such watches available in the Ukraine, with mechanical watches acquiring an image as a status symbol that is popular among public figures.

Casio leads thanks to a wide assortment and penetration of all price segments in 2020

Watches is the domain of international brands in the Ukraine, with the only local brand on offer being Kleynod from KHZ TOV (formerly Kyivsky Hodynnykovy Zavod), which has a watch plant in Kyiv. The leading position is held by Casio Europe GmbH, thanks to its pioneering entry into the country and wide assortment of watches of all types and in all price segments.

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Watches Market Sample Report Watches Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How do sales of mechanical, quartz analogue and quartz digital watches compare in Ukraine?
Which format of watch underpins most sales: casual, formal or sports?
Which retail channel is showing the most future promise?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our watches market research database.

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Watches in Ukraine - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of watches plummet in 2020 due to many financially constrained consumers

Basic watches least impacted by COVID-19 in 2020

Casio leads thanks to a wide assortment and penetration of all price segments in 2020

RECOVERY AND OPPORTUNITIES

Watch sales likely to remain muted over the forecast period due to economic uncertainty

Electronic gadgets to put watches under pressure in the future

E-commerce’s share grows in distribution of watches over the forecast period

CATEGORY DATA

Table 1 Sales of Watches by Category: Volume 2015-2020
Table 2 Sales of Watches by Category: Value 2015-2020
Table 3 Sales of Watches by Category: % Volume Growth 2015-2020
Table 4 Sales of Watches by Category: % Value Growth 2015-2020
Table 5 Sales of Watches by Price Band: Volume 2015-2020
Table 6 Sales of Watches by Price Band: Value 2015-2020
Table 7 Sales of Watches by Price Band: % Volume Growth 2015-2020
Table 8 Sales of Watches by Price Band: % Value Growth 2015-2020
Table 9 NBO Company Shares of Watches: % Value 2015-2019
Table 10 LBN Brand Shares of Watches: % Value 2016-2019
Table 11 Distribution of Watches by Format: % Value 2015-2020
Table 12 Forecast Sales of Watches by Category: Volume 2020-2025
Table 13 Forecast Sales of Watches by Category: Value 2020-2025
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2020-2025
Table 15 Forecast Sales of Watches by Category: % Value Growth 2020-2025
Table 16 Forecast Sales of Watches by Price Band: Volume 2020-2025
Table 17 Forecast Sales of Watches by Price Band: Value 2020-2025
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

Personal Accessories in Ukraine - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET INDICATORS

Table 20 Forecast Sales of Writing Instruments by Category: Volume 2020-2025
Table 21 Forecast Sales of Writing Instruments by Category: Value 2020-2025
Table 22 Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025
Table 23 Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025

MARKET DATA

Table 24 Sales of Personal Accessories by Category: Volume 2015-2020
Table 25 Sales of Personal Accessories by Category: Value 2015-2020
Table 26 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 27 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 28 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 29 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 30 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 31 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 32 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 33 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

Megatrends

Country Report

Watches in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales of watches plummet in 2020 due to many financially constrained consumers

Basic watches least impacted by COVID-19 in 2020

Casio leads thanks to a wide assortment and penetration of all price segments in 2020

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Watches in Ukraine - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of watches plummet in 2020 due to many financially constrained consumers

Basic watches least impacted by COVID-19 in 2020

Casio leads thanks to a wide assortment and penetration of all price segments in 2020

RECOVERY AND OPPORTUNITIES

Watch sales likely to remain muted over the forecast period due to economic uncertainty

Electronic gadgets to put watches under pressure in the future

E-commerce’s share grows in distribution of watches over the forecast period

CATEGORY DATA

Personal Accessories in Ukraine - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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