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The COVID-19 pandemic has brought an abrupt halt to the low retail value growth prices had seen at the end of 2019, with 2020 seeing demand plummet. Ukrainians were still not able to spend as strongly in 2019 as they did prior to the 2014-2015 financial and political crises and their focus continued to be on the most necessary products, especially food, communal services and medicines, with products that do not need to be replaced not updated frequently.
Mechanical watches were the items that saw the highest retail value growth in 2019; conversely, in 2020 they are the items that continue to record the largest decline in retail value. There are a wide range of such watches available in the Ukraine, with mechanical watches acquiring an image as a status symbol that is popular among public figures.
Watches is the domain of international brands in the Ukraine, with the only local brand on offer being Kleynod from KHZ TOV (formerly Kyivsky Hodynnykovy Zavod), which has a watch plant in Kyiv. The leading position is held by Casio Europe GmbH, thanks to its pioneering entry into the country and wide assortment of watches of all types and in all price segments.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Watches industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Watches industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our watches market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.