Wearable Electronics

Market research on the wearable electronics industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Wearable Electronics in South Africa

Sep 2019

Having recently overtaken activity watches (digital) in volume sales, smart wearables continued to register strong growth over the review period. The trend towards connected, multifunctional devices is driving the category’s improved performance - ...

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Wearable Electronics in India

Sep 2019

Activity watch (digital) is the dominant product type in the wearable electronics category. Due to the presence of a greater number of players in the category, the average unit price of these products has been dropping over time. Also, with increased...

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Wearable Electronics in Germany

Aug 2019

Following the excitement and hype surrounding wearables in 2014-2016, when the products were predicted to reshape the way consumers integrate electronics into their lives, the sheen wore off from 2017, with volume growth rates slowing significantly ...

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Wearable Electronics in the United Arab Emirates

Aug 2019

The government of United Arab Emirates has taken innovative measures to encourage improvements in the quality of life of its residents. Numerous national fitness challenges throughout the year helped increased sales of wearable electronics as they ...

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Wearable Electronics in Portugal

Aug 2019

Activity wearables saw once of the best performances within consumer electronics in 2019. Despite their low purchasing power, Portuguese consumers are well-known for their appetite for new and innovative gadgets, and a considerable increase in the ...

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Wearable Electronics in Ukraine

Aug 2019

Over the review period, a growing number of consumers focused on living a healthy lifestyle. This trend is being promoted through the mass media, with more and more Ukrainians looking to get in shape, thus positively impacting demand for wearable ...

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Wearable Electronics in the Philippines

Aug 2019

Boosted by the nation’s strengthening health consciousness and consumers’ increasingly hectic lifestyles, owing partly to a favourable labour market, there has been rapid growth in wearable electronics, particularly in smart wearables, which is the ...

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Wearable Electronics in Saudi Arabia

Aug 2019

The wearable electronics category saw growth across the board in 2019, largely driven by activity watches. The integration of wearables with a smartphone appeals to consumers due to increased communication effectiveness and mobility. Hence, wearable ...

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Wearable Electronics in Poland

Aug 2019

Wearable electronics recorded the second strongest retail volume growth after OLED TVs in consumer electronics in Poland in 2019. Consumers are becoming increasingly aware of the necessity of minimum levels of daily physical activity in order to ...

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Wearable Electronics in Vietnam

Aug 2019

Vietnam has continued to experience a rise in living standards and increased disposable income in 2019. As a result, this is leading to increased health-awareness, with more Vietnamese people looking to actively monitor their bodies during daily ...

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Wearable Electronics in Australia

Aug 2019

Smart wearables registered another year of strong retail volume growth as Australian consumers continued to embrace the trend for fitness tracking in 2019. Smart wearables offer a multitude of features in addition to fitness tracking however, with a ...

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Wearable Electronics in France

Aug 2019

Smart wearables is expected to be the most dynamic performer in wearable electronics in volume growth terms over the forecast period. The category’s expansion will continue to be fuelled by smartwatches, which are gaining acceptance in France as ...

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Wearable Electronics in Egypt

Aug 2019

Wearable electronics is set to register dynamic retail volume growth over the forecast period. The newness of the category offers room for development and strong growth from a low base. In addition, more and more Egyptians are adopting global health ...

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Wearable Electronics in Italy

Aug 2019

Wearable electronics showed internal competition in 2019, as consumers discovered a strong preference for activity watches, both analogue and digital, and smart wearables, rather than activity bands. Italians look for the best return from their ...

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Wearable Electronics in Mexico

Aug 2019

There is a growing interest in health and wellness in Mexico with consumers looking for new ways to improve their health, or to lose weight and improve their figure. This has resulted in an increase in the uptake of sport and fitness activities which...

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Wearable Electronics in Malaysia

Aug 2019

The idea of healthy living is becoming a trend among consumers and the availability of a wide range of innovative activity wearables at affordable price points is making activity wearables increasingly popular, contributing to strong growth in 2019, ...

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Wearable Electronics in the Netherlands

Aug 2019

Strong demand for smart wearables continued to bolster the development of wearable electronics in 2019. Smartwatches performed especially well as the innovative features and functions of new models launched towards the end of the review period helped...

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Wearable Electronics in Colombia

Aug 2019

Wearable electronics remained at the early adoption stage in 2019 as they are perceived as premium devices. Moreover, in response to ongoing consumer price sensitivity, low-priced brands such as Diggro, Kingwear, Tigers, Mymobile and MyWigo have made...

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Wearable Electronics in the Czech Republic

Aug 2019

Driven by both smart watches and activity watches, wearable electronics saw double-digit volume growth again in 2019. Demand for both types of watches has intensified competition amongst the top players and propelled rapid technological development. ...

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Wearable Electronics in Hungary

Aug 2019

Wearable electronics continued to record another year of double-digit growth in both retail volume and current value terms in 2019 in Hungary. This was supported by the positive performances of all devices within the category, including activity ...

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