Wearables as Fashion Accessories

Companies banking on wearables for revenue growth

Faced with declining revenue, manufacturers are looking at wearables for new product sales and generate additional revenue from apps and services.

Passive wearables perfect as consumers focus on health and exercise

Ageing populations especially in developed markets and increased affluence are prompting consumers to pay attention to their health. Passive wearables such as fitness trackers help users achieve optimum training intensity.

Natural and preventative remedies preferred

Consumers are also choosing healthier options such as natural food and vitamins to boost their immune system.

Men are paying attention to their appearance

Men are starting to spend on grooming products to look more attractive and also gain competitive advantage in the job market. Sales of apparel are also projected to increase.

Affordable luxury gaining popularity

Affordable jewellery and luxury goods are gaining popularity as consumers are reluctant to spend too much money. Wearables are seen as an economical way to attract attention from others.

Increasingly connected world driving demand for wearables

With so many devices with readily available internet connectivity, the value proposition of wearables is easily sold to consumers.

Wearables will become function-specific rather than all-in-one devices

As demand for wearables explodes, manufacturers will launch function-specific products targeted at specific sports/activities and different consumer demographics rather than all-in-one products such as smartphones.