The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreFeb 2016
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Sales of wearable electronics are set to explode and become the fastest growing category within consumer electronics. This report examines how external factors such as fashion, luxury goods and consumers’ obsession with health are changing the role of wearables.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Faced with declining revenue, manufacturers are looking at wearables for new product sales and generate additional revenue from apps and services.
Ageing populations especially in developed markets and increased affluence are prompting consumers to pay attention to their health. Passive wearables such as fitness trackers help users achieve optimum training intensity.
Consumers are also choosing healthier options such as natural food and vitamins to boost their immune system.
Men are starting to spend on grooming products to look more attractive and also gain competitive advantage in the job market. Sales of apparel are also projected to increase.
Affordable jewellery and luxury goods are gaining popularity as consumers are reluctant to spend too much money. Wearables are seen as an economical way to attract attention from others.
With so many devices with readily available internet connectivity, the value proposition of wearables is easily sold to consumers.
As demand for wearables explodes, manufacturers will launch function-specific products targeted at specific sports/activities and different consumer demographics rather than all-in-one products such as smartphones.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.