Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Wearables as Fashion Accessories

35 pages, Feb 2016

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Sales of wearable electronics are set to explode and become the fastest growing category within consumer electronics. This report examines how external factors such as fashion, luxury goods and consumers’ obsession with health are changing the role of wearables.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Companies banking on wearables for revenue growth

Faced with declining revenue, manufacturers are looking at wearables for new product sales and generate additional revenue from apps and services.

Passive wearables perfect as consumers focus on health and exercise

Ageing populations especially in developed markets and increased affluence are prompting consumers to pay attention to their health. Passive wearables such as fitness trackers help users achieve optimum training intensity.

Natural and preventative remedies preferred

Consumers are also choosing healthier options such as natural food and vitamins to boost their immune system.

Men are paying attention to their appearance

Men are starting to spend on grooming products to look more attractive and also gain competitive advantage in the job market. Sales of apparel are also projected to increase.

Affordable luxury gaining popularity

Affordable jewellery and luxury goods are gaining popularity as consumers are reluctant to spend too much money. Wearables are seen as an economical way to attract attention from others.

Increasingly connected world driving demand for wearables

With so many devices with readily available internet connectivity, the value proposition of wearables is easily sold to consumers.

Wearables will become function-specific rather than all-in-one devices

As demand for wearables explodes, manufacturers will launch function-specific products targeted at specific sports/activities and different consumer demographics rather than all-in-one products such as smartphones.

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Market Landscape

Passive wearable electronics: Examples

Autonomous wearable electronics: Examples

Pressure to sell is restricting value growth

Slowdown in growth leads to push on wearable electronics

Wearables seen as an antidote for slowing growth

Demographical Evolution

Ageing populations and increasing affluence lead to focus on health

Growing income leading to higher discretionary spending

Ageing populations especially in developed m arkets

Consumers are looking at preventive remedy on health

Consumers turn to natural and fortified food to improve their health

Metrosexuals in Asia Pacific love their skin care products

Well-dressed Millennials are snapping up affordable luxury

Buying affordable attention

R ole of wearables has evolved beyond its core functionalities

Technological Evolution

I ncreasingly mobile world offers growth opportunities - 2020

Electronic devices are increasingly connected: 2020

Sales of wearables driven by smartphones

Passive wearables : Fitness enthusiasts and “wannabes”

Autonomous wearables : Riding on the Apple wave

Wearables Evolution

Passive wearables appeal to different demographics

Wearables Evolution

Autonomous wearables not a watch replacement

Wearables sales are driven by novelty and vanity

What’s next for wearables? An explosion of function-specific products

Myriad of products for specific use case

Wearables are no longer just a technology-driven product

Report Definitions

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Wearables as Fashion Accessories

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Companies banking on wearables for revenue growth

Passive wearables perfect as consumers focus on health and exercise

Natural and preventative remedies preferred

Men are paying attention to their appearance

Affordable luxury gaining popularity

Increasingly connected world driving demand for wearables

Wearables will become function-specific rather than all-in-one devices

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Market Landscape

Passive wearable electronics: Examples

Autonomous wearable electronics: Examples

Pressure to sell is restricting value growth

Slowdown in growth leads to push on wearable electronics

Wearables seen as an antidote for slowing growth

Demographical Evolution

Ageing populations and increasing affluence lead to focus on health

Growing income leading to higher discretionary spending

Ageing populations especially in developed m arkets

Consumers are looking at preventive remedy on health

Consumers turn to natural and fortified food to improve their health

Metrosexuals in Asia Pacific love their skin care products

Well-dressed Millennials are snapping up affordable luxury

Buying affordable attention

R ole of wearables has evolved beyond its core functionalities

Technological Evolution

I ncreasingly mobile world offers growth opportunities - 2020

Electronic devices are increasingly connected: 2020

Sales of wearables driven by smartphones

Passive wearables : Fitness enthusiasts and “wannabes”

Autonomous wearables : Riding on the Apple wave

Wearables Evolution

Passive wearables appeal to different demographics

Wearables Evolution

Autonomous wearables not a watch replacement

Wearables sales are driven by novelty and vanity

What’s next for wearables? An explosion of function-specific products

Myriad of products for specific use case

Wearables are no longer just a technology-driven product

Report Definitions

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports