Fashion and Luxury: Winning Recovery Strategies in a Post-COVID-19 World

The luxury and fashion industries are showing a stronger rebound in demand in 2021 than we expected a year ago, with pent-up demand turbo-charging recovery and domestic consumption in the spotlight, given the ongoing travel restrictions. But, just as the pandemic highlighted the limitations of the current supply chains, and consumers have changed their lifestyles significantly post-pandemic, market players need to reassess their standard operating procedures in place, from manufacturing to retail, to remain relevant in a post-COVID-19 world where uncertainty has become the norm.