Weight Management and Wellbeing in Macedonia

PROSPECTS

Sales supported by consumers paying greater attention to their physical appearance

Physical appearance is becoming increasingly important to local consumers. This is especially true for younger generations, particularly millennials.

Obesity a growing problem due to sedentary lifestyles

As in many other countries across the world, the prevalence of overweightness and obesity is also on the rise in Macedonia. Although the situation is not comparable with that in highly developed countries which are facing an obesity epidemic, it is certainly becoming a growing issue.

Slimming teas and weight loss supplements the best performers in 2018

In 2018, slimming teas was the best performing category in weight management and wellbeing, followed by weight loss supplements. These products significantly benefited from a higher level of visibility in the national media, as well as on social media and the internet in general.

COMPETITIVE LANDSCAPE

Slim Line International remains the leading player

In 2018, Slim Line International remained the leading player in weight management and wellbeing thanks to the strength of its SLC Meal Replacement brand. While the company’s value share declined slightly, that of second-ranked Herbalife remained stable thanks to a wide range of products offered under its Herbalife Nutrition brand in meal replacement.

Vitalia Nikola remains the leading domestic manufacturer

Several domestic companies maintained a presence in weight management and wellbeing in 2018. Among them, Vitalia Nikola is by far the most successful and largest domestic player, being able to compete with renowned international manufacturers.

Weight management and wellbeing remains fragmented and dominated by internationals

In 2018, weight management and wellbeing remained a highly fragmented category. The value share of “others” continued to increase, demonstrating that there are newcomers which are managing to steal sales from existing players, in turn intensifying the level of competition in the category.

Files are delivered directly into your account within a few minutes of purchase.