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Learn moreFeb 2019
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Physical appearance is becoming increasingly important to local consumers. This is especially true for younger generations, particularly millennials.
As in many other countries across the world, the prevalence of overweightness and obesity is also on the rise in Macedonia. Although the situation is not comparable with that in highly developed countries which are facing an obesity epidemic, it is certainly becoming a growing issue.
In 2018, slimming teas was the best performing category in weight management and wellbeing, followed by weight loss supplements. These products significantly benefited from a higher level of visibility in the national media, as well as on social media and the internet in general.
In 2018, Slim Line International remained the leading player in weight management and wellbeing thanks to the strength of its SLC Meal Replacement brand. While the company’s value share declined slightly, that of second-ranked Herbalife remained stable thanks to a wide range of products offered under its Herbalife Nutrition brand in meal replacement.
Several domestic companies maintained a presence in weight management and wellbeing in 2018. Among them, Vitalia Nikola is by far the most successful and largest domestic player, being able to compete with renowned international manufacturers.
In 2018, weight management and wellbeing remained a highly fragmented category. The value share of “others” continued to increase, demonstrating that there are newcomers which are managing to steal sales from existing players, in turn intensifying the level of competition in the category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in North Macedonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Weight Management industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.