Demand for weight management and wellbeing continues to be supported by the rising number of overweight and obese consumers. According to the Ministry of Health, the number of both obese children and adults is rising each year.
Meal replacement is expected to remain by far the largest and most dynamic category in 2021. Russian consumers are more interested in products that fit with broader health trends, with an emphasis on health and wellness, rather than simply weight loss.
Herbalife International remains the clear leader in weight management and wellbeing in 2021 thanks to the popularity of its Formula 1 meal replacement brand. Like Herbalife International, Oriflame Cosmetics, continues to hold a strong share.
The free access to prescription weight loss drugs coupled with rising consumer awareness of the importance of a healthy diet in long-term weight loss is expected to remain an obstacle to the growth of weight loss supplements. Furthermore, consumer scepticism about the use of weight loss pills for quick weight loss will likely also adversely affect demand for weight loss supplements over the forecast period.
Meal replacement is set to remain the dominant category within weight management and wellbeing over the forecast period, while also remaining the most dynamic category. This is due to the gradual shift in consumer expectations and attitudes towards weight management and wellbeing that was observed over the end of the review period and which is set to continue over the forecast period.
Russian nutritionists continue to lobby for a return to GOST (all-Union State Standards) to improve the quality and health of food production. The Russian Federal Supervision Agency for Customer Protection and Human Welfare approved recommendations for the colour labelling of products in terms of salt, sugar and fat content by the end of the review period.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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