Weight Management and Wellbeing in Venezuela

PROSPECTS

Further decline due to food shortages and high prices

For a fourth year in a row, weight management and wellbeing exhibits negative volume growth in all categories, to such an extent that two of them – supplement nutrition drinks and weight loss supplements – all but disappeared from stores in 2018. During the review period, Venezuela has been suffering from severe shortages of food, which have caused unwanted and unplanned average weight loss of more than 8kg per capita, according to a Survey of Life Conditions.

Health and wellness an established trend among higher earners

Wellbeing and health awareness are well established among middle- and upper-income households, which account for a small percentage of the total population. While gyms were popular, memberships are plummeting due to increasing fees, resulting in an increase of outdoor exercise.

Affluent Venezuelans will continue to consume slimming products

Positive growth rates in sales value are caused by high average unit prices. All products in this category carry unit prices that rank among the top 15 of all consumer health categories.

COMPETITIVE LANDSCAPE

Direct-selling brand, Herbalife, leads weight management and wellbeing

The number of players in weight management remained low in 2018. The most notable brand is the international brand, Herbalife, commercialised in Venezuela by Vida Herbal Suplementos Alimenticios CA.

Meal replacement companies rank second and third

In 2018, Franquicias NUDM CA, with its brand of whey protein powder known as “Ni Una Dieta Más” (“No More Diet”), enjoys a more stable presence than “Mi Última Dieta” (“My Last Diet”), manufactured by Industrias McLaws, which competed with whey, soy and egg protein powders. Franquicias NUDM is now offering smaller presentations, including a plastic bottle partially filled with protein powder, so consumers can fill it with liquids, shake it and drink it up on the go.

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