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Learn moreFeb 2019
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For a fourth year in a row, weight management and wellbeing exhibits negative volume growth in all categories, to such an extent that two of them – supplement nutrition drinks and weight loss supplements – all but disappeared from stores in 2018. During the review period, Venezuela has been suffering from severe shortages of food, which have caused unwanted and unplanned average weight loss of more than 8kg per capita, according to a Survey of Life Conditions.
Wellbeing and health awareness are well established among middle- and upper-income households, which account for a small percentage of the total population. While gyms were popular, memberships are plummeting due to increasing fees, resulting in an increase of outdoor exercise.
Positive growth rates in sales value are caused by high average unit prices. All products in this category carry unit prices that rank among the top 15 of all consumer health categories.
The number of players in weight management remained low in 2018. The most notable brand is the international brand, Herbalife, commercialised in Venezuela by Vida Herbal Suplementos Alimenticios CA.
In 2018, Franquicias NUDM CA, with its brand of whey protein powder known as “Ni Una Dieta Más” (“No More Diet”), enjoys a more stable presence than “Mi Última Dieta” (“My Last Diet”), manufactured by Industrias McLaws, which competed with whey, soy and egg protein powders. Franquicias NUDM is now offering smaller presentations, including a plastic bottle partially filled with protein powder, so consumers can fill it with liquids, shake it and drink it up on the go.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Weight Management industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
The Weight Management in Venezuela market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.