The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreOct 2017
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In Asia Pacific, trends around holistic and long-term weight management and wellbeing (WMW) to improve health, plus increasing awareness of the health risks of obesity, are generating growth opportunities for WMW firms, while value sales are concentrated mainly through direct sellers. The region shows increasing opportunities for meal replacement and supplement nutrition drinks, with China, Japan and India leading the way.
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As Asian consumers and public health agencies aim to reduce obesity and boost physical activity, demand for weight management (WMW) products as a tool to support healthy weight goals and prevent obesity is increasing in tandem with the ageing population in Asia Pacific, especially in China and Japan.
Meal replacement leads with a 41% share of value sales in the region, and a 52% share of value sales in China, due to the healthy weight trend and direct sellers targeting more women. However, in the second largest market, Japan, weight loss supplements leads instead, driven by an expansion of the consumer base from young women to middle-aged consumers worried about obesity-related diseases. In India, the third largest market, supplement nutrition drinks (SND) remained the leading category due to families using these products to support nutrition, especially for their children.
While India is set to see rapid growth over 2012-2017, due to both increasing awareness of the benefits of a healthy weight and high demand for supplement nutrition drinks, China is forecast to be the fastest growing market in Asia Pacific over 2017-2022, supported by demand from young women who want to stay in shape, the rising demand for SND amongst the rising older population, and broader obesity concerns.
Direct selling continues to be the leading channel in WMW in Asia Pacific, with three out of the five top players being direct sellers. Herbalife leads the pack and accounted for 26% of value sales in the region in 2017. The other two top direct sellers are Nu Skin and Amway, with 3% and 2% shares of value sales – far behind Herbalife.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.