Strategy Briefing

Weight Management and Wellbeing (WMW) In Asia Pacific

Oct 2017

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In Asia Pacific, trends around holistic and long-term weight management and wellbeing (WMW) to improve health, plus increasing awareness of the health risks of obesity, are generating growth opportunities for WMW firms, while value sales are concentrated mainly through direct sellers. The region shows increasing opportunities for meal replacement and supplement nutrition drinks, with China, Japan and India leading the way.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Trend towards long-term weight management goals drives growth in WMW

As Asian consumers and public health agencies aim to reduce obesity and boost physical activity, demand for weight management (WMW) products as a tool to support healthy weight goals and prevent obesity is increasing in tandem with the ageing population in Asia Pacific, especially in China and Japan.

Meal replacement is the standout staple, but other product preferences vary across markets

Meal replacement leads with a 41% share of value sales in the region, and a 52% share of value sales in China, due to the healthy weight trend and direct sellers targeting more women. However, in the second largest market, Japan, weight loss supplements leads instead, driven by an expansion of the consumer base from young women to middle-aged consumers worried about obesity-related diseases. In India, the third largest market, supplement nutrition drinks (SND) remained the leading category due to families using these products to support nutrition, especially for their children.

India is set to grow rapidly, but China is forecast to take the lead in future growth

While India is set to see rapid growth over 2012-2017, due to both increasing awareness of the benefits of a healthy weight and high demand for supplement nutrition drinks, China is forecast to be the fastest growing market in Asia Pacific over 2017-2022, supported by demand from young women who want to stay in shape, the rising demand for SND amongst the rising older population, and broader obesity concerns.

Direct sellers are among the top WMW companies in Asia Pacific

Direct selling continues to be the leading channel in WMW in Asia Pacific, with three out of the five top players being direct sellers. Herbalife leads the pack and accounted for 26% of value sales in the region in 2017. The other two top direct sellers are Nu Skin and Amway, with 3% and 2% shares of value sales – far behind Herbalife.

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Introduction

Scope

Key findings

Regional Overview

Putting Asia Pacific into context

China’s demand for meal replacement supports regional growth

The different growth prospects for WMW in China and Japan are clear

China and India will drive forecast growth in weight management

Growth in non-store retailing due to direct selling

The leading channel is direct selling, with a 40% distribution share

Leading Companies and Brands

WMW is the most consolidated category in Asia Pacific and globally

Direct seller Herbalife leads by far

Brands from Herbalife and Abbott continue to lead in Asia Pacific

Forecast Projections

The number of untapped consumers in developed markets plateaus

Meal replacement and SND set to drive forecast growth (1)

Meal replacement and SND set to drive forecast growth (2)

Country Snapshots

China: Market context

China: Competitive and retail landscape

Japan: Market context

Japan: Competitive and retail landscape

India: Market context

India: Competitive and retail landscape

Taiwan: Market context

Taiwan: Competitive and retail landscape

South Korea: Market context

South Korea: Competitive and retail landscape

Thailand: Market context

Thailand: Competitive and retail landscape

Indonesia: Market context

Indonesia: Competitive and retail landscape

Malaysia: Market context

Malaysia: Competitive and retail landscape

Philippines: Market context

Philippines: Competitive and retail landscape

Vietnam: Market context

Vietnam: Competitive and retail landscape

Hong Kong, China: Market context

Hong Kong, China: Competitive and retail landscape

Singapore: Market context

Singapore: Competitive and retail landscape

Kazakhstan: Market context

Kazakhstan: Competitive and retail landscape

Pakistan: Market context

Pakistan: Competitive and retail landscape

Azerbaijan: Market context

Azerbaijan: Competitive and retail landscape

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Megatrends

Strategy Briefing

Weight Management and Wellbeing (WMW) In Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Trend towards long-term weight management goals drives growth in WMW

Meal replacement is the standout staple, but other product preferences vary across markets

India is set to grow rapidly, but China is forecast to take the lead in future growth

Direct sellers are among the top WMW companies in Asia Pacific

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Putting Asia Pacific into context

China’s demand for meal replacement supports regional growth

The different growth prospects for WMW in China and Japan are clear

China and India will drive forecast growth in weight management

Growth in non-store retailing due to direct selling

The leading channel is direct selling, with a 40% distribution share

Leading Companies and Brands

WMW is the most consolidated category in Asia Pacific and globally

Direct seller Herbalife leads by far

Brands from Herbalife and Abbott continue to lead in Asia Pacific

Forecast Projections

The number of untapped consumers in developed markets plateaus

Meal replacement and SND set to drive forecast growth (1)

Meal replacement and SND set to drive forecast growth (2)

Country Snapshots

China: Market context

China: Competitive and retail landscape

Japan: Market context

Japan: Competitive and retail landscape

India: Market context

India: Competitive and retail landscape

Taiwan: Market context

Taiwan: Competitive and retail landscape

South Korea: Market context

South Korea: Competitive and retail landscape

Thailand: Market context

Thailand: Competitive and retail landscape

Indonesia: Market context

Indonesia: Competitive and retail landscape

Malaysia: Market context

Malaysia: Competitive and retail landscape

Philippines: Market context

Philippines: Competitive and retail landscape

Vietnam: Market context

Vietnam: Competitive and retail landscape

Hong Kong, China: Market context

Hong Kong, China: Competitive and retail landscape

Singapore: Market context

Singapore: Competitive and retail landscape

Kazakhstan: Market context

Kazakhstan: Competitive and retail landscape

Pakistan: Market context

Pakistan: Competitive and retail landscape

Azerbaijan: Market context

Azerbaijan: Competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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