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Strategy Briefing
Weight Management and Wellbeing (WMW) In Asia Pacific
50 pages, Oct 2017
US$1,325
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About This Report
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In Asia Pacific, trends around holistic and long-term weight management and wellbeing (WMW) to improve health, plus increasing awareness of the health risks of obesity, are generating growth opportunities for WMW firms, while value sales are concentrated mainly through direct sellers. The region shows increasing opportunities for meal replacement and supplement nutrition drinks, with China, Japan and India leading the way.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Trend towards long-term weight management goals drives growth in WMW
As Asian consumers and public health agencies aim to reduce obesity and boost physical activity, demand for weight management (WMW) products as a tool to support healthy weight goals and prevent obesity is increasing in tandem with the ageing population in Asia Pacific, especially in China and Japan.
Meal replacement is the standout staple, but other product preferences vary across markets
Meal replacement leads with a 41% share of value sales in the region, and a 52% share of value sales in China, due to the healthy weight trend and direct sellers targeting more women. However, in the second largest market, Japan, weight loss supplements leads instead, driven by an expansion of the consumer base from young women to middle-aged consumers worried about obesity-related diseases. In India, the third largest market, supplement nutrition drinks (SND) remained the leading category due to families using these products to support nutrition, especially for their children.
India is set to grow rapidly, but China is forecast to take the lead in future growth
While India is set to see rapid growth over 2012-2017, due to both increasing awareness of the benefits of a healthy weight and high demand for supplement nutrition drinks, China is forecast to be the fastest growing market in Asia Pacific over 2017-2022, supported by demand from young women who want to stay in shape, the rising demand for SND amongst the rising older population, and broader obesity concerns.
Direct sellers are among the top WMW companies in Asia Pacific
Direct selling continues to be the leading channel in WMW in Asia Pacific, with three out of the five top players being direct sellers. Herbalife leads the pack and accounted for 26% of value sales in the region in 2017. The other two top direct sellers are Nu Skin and Amway, with 3% and 2% shares of value sales – far behind Herbalife.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Key findings
Regional Overview
Putting Asia Pacific into context
China’s demand for meal replacement supports regional growth
The different growth prospects for WMW in China and Japan are clear
China and India will drive forecast growth in weight management
Growth in non-store retailing due to direct selling
The leading channel is direct selling, with a 40% distribution share
Leading Companies and Brands
WMW is the most consolidated category in Asia Pacific and globally
Direct seller Herbalife leads by far
Brands from Herbalife and Abbott continue to lead in Asia Pacific
Forecast Projections
The number of untapped consumers in developed markets plateaus
Meal replacement and SND set to drive forecast growth (1)
Meal replacement and SND set to drive forecast growth (2)
Country Snapshots
China: Market context
China: Competitive and retail landscape
Japan: Market context
Japan: Competitive and retail landscape
India: Market context
India: Competitive and retail landscape
Taiwan: Market context
Taiwan: Competitive and retail landscape
South Korea: Market context
South Korea: Competitive and retail landscape
Thailand: Market context
Thailand: Competitive and retail landscape
Indonesia: Market context
Indonesia: Competitive and retail landscape
Malaysia: Market context
Malaysia: Competitive and retail landscape
Philippines: Market context
Philippines: Competitive and retail landscape
Vietnam: Market context
Vietnam: Competitive and retail landscape
Hong Kong, China: Market context
Hong Kong, China: Competitive and retail landscape
Singapore: Market context
Singapore: Competitive and retail landscape
Kazakhstan: Market context
Kazakhstan: Competitive and retail landscape
Pakistan: Market context
Pakistan: Competitive and retail landscape
Azerbaijan: Market context
Azerbaijan: Competitive and retail landscape
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
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- Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets | Apr 2011
- Owning Health: The Move Towards Self-care and Implications for Marketers | Jul 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
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