Wellness is no longer simply exercise and nutrition, but also mindfulness. The trends around holistic consumerism and minimalism reflect this shift. Weight Watchers is in the middle of a transformation towards these trends with its “Beyond the scale” programme as a first step, emphasising healthy foods rather than only focusing on weight loss. There is a long way to go to capture the most current HW trends in its product portfolio, and to engage with consumers from a more personal perspective.
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Euromonitor International's report on Weight Watchers International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.
Company and market share data provide a detailed look at the financial position of Weight Watchers International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Weight Watchers International Inc.
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