Weight Watchers International Inc in Health and Wellness

Company Profile

About This Report

Nov 2017

Wellness is no longer simply exercise and nutrition, but also mindfulness. The trends around holistic consumerism and minimalism reflect this shift. Weight Watchers is in the middle of a transformation towards these trends with its “Beyond the scale” programme as a first step, emphasising healthy foods rather than only focusing on weight loss. There is a long way to go to capture the most current HW trends in its product portfolio, and to engage with consumers from a more personal perspective.

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Weight Watchers International Inc in Health and Wellness

Euromonitor International's report on Weight Watchers International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Weight Watchers International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Weight Watchers International Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Weight Watchers International Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
SWOT: Weight Watchers International Inc
Key strategic objectives and challenges

Corporate Overview

Reduced fat offerings the only focus of Weight Watchers
A need to reformulate Weight Watchers’ product strategy
Weight Watchers relies on its services’ revenues
Broad-based improvements translates in strong growth in Q2 2017
Weight Watchers’ retail value sales struggle across the board
Weight Watchers’ transformation to embrace holistic approaches
HW by prime positioning
Weight management: old fashioned approach in developed markets

Competitive Positioning

Weight Watchers lags far behind in the HW list
Developed countries are the only focus of Weight Watchers
Weight management companies facing threats
Competitive landscape for Weight Watchers
Fierce competition with Nestlé in ready meals
The revolution towards naturalness and simplicity

HW Ready meals

Fresh and healthy ready meals: the way to go in the US
Free-from and organic on the spot in ready meals
Amy’s Kitchen and WhiteWave lead the HW trend in ready meals
Reduced-fat ready meals versus free-from and organic
Organic ready meals in the US show bright future
Balanced ready meals better if they feel like home-made

Growing Opportunities

Weight management still current in emerging geographies
India needs to be targeted to boost growth in BFY category
Broaden footprint in emerging countries
Fast-growing health and wellness trends in developed countries
Meal kits to help consumers adopt healthy diets
Food experience shops to further engage with consumers
Personalised nutrition as the way forward

Recommendations

Recommendations