Megatrends

Wellness Redefined: Exploring the Case for Emotional Wellbeing

Oct 2020

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The COVID-19 pandemic has had far-reaching consequences, including not just risks to physical health but increasingly needs around emotional and spiritual wellbeing. The need to address gaps that are resurfacing and newly emerging priorities in this space calls for immediate action from business in order to sustain relevance and ensure longer term benefits through investment in product and service evolution, digitalisation and technology, as well as societal contributions.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key findings

Need for emotional support reinforced

COVID-19 has been a far-reaching health crisis, as its negative impacts go beyond the physical health of those who contract the virus, and affect the emotional wellbeing of many people. Three key factors are escalating the need to factor in the emotional aspects of wellbeing: continued health concerns, disrupted lifestyles and the economic fallout.

All-encompassing solutions in health and beauty

Consistency in wellness routines at home can bring internal balance, pleasure and happiness. Active ingredients can be explored that promote emotional health and factor in the whole ecosystem, including body, mind and the outward manifestations of health.

Wider need state segmentation and formulations in drinks and tobacco

Consumers are increasingly comfortable with managing aspects of their emotional health through drinks and tobacco products, and are likely to demand more need state segmentation and more ambitious formulations containing functional and herbal ingredients, such as adaptogenic herbs, traditional herbs and more taboo substances, such as cannabinoids.

Novel functional claims and positioning in food and nutrition

With consumers looking for healthier ways to indulge without the consequences, this brings opportunities for permissible indulgence. Food brands that pay attention to a mental wellbeing positioning through new ingredient formulations, as well as digital applications to educate and support in this area, can gain loyalty among consumers.

Adoption of tech and positive at-home rituals in home and tech

Innovation opportunities are widening as consumers become more open to using technology to monitor and manage stress and anxiety. As physical interactions continue to be limited, companies should invest in devices that facilitate connection, and even venture into haptic or AR/VR technology to create a sense of connection.

Stress-free shopping and enriched at-home dining-in services

Retailers and restaurants should work to minimise emotional stress by providing consumers with a safe and easy space to navigate their shopping and dining experiences. This might include investment in digital services and apps that help address emotional health issues, and technologies that are well suited for a contactless world.

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Introduction

Scope

Key findings

COVID-19’s “silent toll” requires action to support emotional health

Businesses pivot to prioritising the emotional aspects of wellbeing

Economies and Consumers

COVID-19 accelerates factors impacting emotional wellbeing

The impact varies among different consumer groups

Addressing emotional wellness where it is most needed

UK: quick business response to support emotional health

India: a gradual shift in attitudes towards emotional health

Key actions for business through COVID-19 and beyond

Health, Beauty and Fashion

Self-care and indulgence routines support emotional wellbeing

Exploring more widely encompassing solutions and positioning

Holistic beauty offerings factoring in skin, body and mind as one entity

Respekt: launch of beauty meditation app alongside a skin care line

IFF: partners with Sleep Score Lab to research sleep scent solutions

Key actions for business through COVID-19 and beyond

Drinks and Tobacco

Drinks and tobacco: capitalising on evolving priorities

Drinks and tobacco: addressing emotional need states

Brave new world of benefit territories

PepsiCo: positioning for sleep

Wild by Nature: addressing multiple points of concern

Key actions for business through COVID-19 and beyond

Food and Nutrition

Cooking and emotional eating as a means to relieve stress and anxiety

Key implications in food and nutrition

Engaging with consumers through functionality and need states

Enlightened brings adaptogens to the masses

Productos Ramo SA engages consumers from an emotional perspective

Key actions for business through COVID-19 and beyond

Home and Technology

Adoption of technology and positive at-home rituals to manage stress

Key implications in home and tech

Training emotional fitness with technology

Core: hands-on meditation guidance

Yankee Candles: ongoing candle experience at home

Key actions for business through COVID-19 and beyond

Services and Payments

Consumers eye stress-reduced shopping and at-home experiences

Industries adapt to consumers with a broad array of emotional needs

Grocery retailers rise to the occasion as linchpin for anxious communities

Snapchat partners with Headspace to help support emotional health

Amazon Go Grocery aims to take the stress out of food shopping

Key actions for business through COVID-19 and beyond

Conclusion

Key recommendations for business

Impact of emotional wellness on consumer markets

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Megatrends

Wellness Redefined: Exploring the Case for Emotional Wellbeing

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key findings

Need for emotional support reinforced

All-encompassing solutions in health and beauty

Wider need state segmentation and formulations in drinks and tobacco

Novel functional claims and positioning in food and nutrition

Adoption of tech and positive at-home rituals in home and tech

Stress-free shopping and enriched at-home dining-in services

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

COVID-19’s “silent toll” requires action to support emotional health

Businesses pivot to prioritising the emotional aspects of wellbeing

Economies and Consumers

COVID-19 accelerates factors impacting emotional wellbeing

The impact varies among different consumer groups

Addressing emotional wellness where it is most needed

UK: quick business response to support emotional health

India: a gradual shift in attitudes towards emotional health

Key actions for business through COVID-19 and beyond

Health, Beauty and Fashion

Self-care and indulgence routines support emotional wellbeing

Exploring more widely encompassing solutions and positioning

Holistic beauty offerings factoring in skin, body and mind as one entity

Respekt: launch of beauty meditation app alongside a skin care line

IFF: partners with Sleep Score Lab to research sleep scent solutions

Key actions for business through COVID-19 and beyond

Drinks and Tobacco

Drinks and tobacco: capitalising on evolving priorities

Drinks and tobacco: addressing emotional need states

Brave new world of benefit territories

PepsiCo: positioning for sleep

Wild by Nature: addressing multiple points of concern

Key actions for business through COVID-19 and beyond

Food and Nutrition

Cooking and emotional eating as a means to relieve stress and anxiety

Key implications in food and nutrition

Engaging with consumers through functionality and need states

Enlightened brings adaptogens to the masses

Productos Ramo SA engages consumers from an emotional perspective

Key actions for business through COVID-19 and beyond

Home and Technology

Adoption of technology and positive at-home rituals to manage stress

Key implications in home and tech

Training emotional fitness with technology

Core: hands-on meditation guidance

Yankee Candles: ongoing candle experience at home

Key actions for business through COVID-19 and beyond

Services and Payments

Consumers eye stress-reduced shopping and at-home experiences

Industries adapt to consumers with a broad array of emotional needs

Grocery retailers rise to the occasion as linchpin for anxious communities

Snapchat partners with Headspace to help support emotional health

Amazon Go Grocery aims to take the stress out of food shopping

Key actions for business through COVID-19 and beyond

Conclusion

Key recommendations for business

Impact of emotional wellness on consumer markets

Why buy this report?

Want to find out more about this report?

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