Megatrends

Wellness Redefined: Fostering Wellbeing Through Digitalisation and Technology

Feb 2021

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

In the context of a mass migration to digital, the need to support wellness routines through technology is being reinforced. From preventative health and personalised nutrition to emotional support and virtual replication of out-of-home activities, the scope for integrating digitalisation in business strategies has widened. Balancing what is commercially viable and scalable with disparities in the consumer base, as well as preserving the “human” element, will be a key prerequisite.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Tangible, accessible and relevant propositions

Support the concept of the home as a wellness hub, including remote health access and management, fitness, at-home rituals and an increasing need to mimic out-of-home experiences.

Consider reaching a more diverse pool of digital consumers and address the needs of underserved and more vulnerable communities by diversifying the range of technologies and support tactics.

Meet the most pressing needs and priorities, with solution-oriented messaging, for easily scalable personalised products and services.

Maximise prospects through a wider lens

Leverage opportunities for new digital selling models beyond e-commerce and ensure a physical/online balance to optimise the consumer purchasing journey.

Utilise technology which addresses new priorities around supply chain transparency and safety.

Adopt a digital-first culture to provide real-time support for wellness needs, inclusive of financial wellbeing and an intimate blend of “human” and “technology”.

Humanise digitally-enabled solutions

Put human connections and communication at the heart of digitalisation endeavours, and integrate community-focused features that cultivate one-to-one interactions and replicate social activities.

Explore the full sensory spectrum, including stimulation of the tactile and olfactory senses.

Factor in emotional need states, in addition to physical health data monitoring and digital wellness in the face of overexposure to technology.

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Introduction

Scope

Investment in digitalisation intrinsic to pursuit of health and happiness

Scope for supporting new and evolving needs through tech widens

Economies and Consumers

Rising access to technology offers great potential to enhance wellbeing

Wellness-related technology becomes mainstream among consumers

Digital transformation is now top of businesses’ agenda

Economies and consumers: Outlook and business recommendations

Singapore: promoting wellness in the digital age

Health, Beauty and Fashion

Digital a protagonist to promote the home as a wellness hub

Digital key to broaden health from product to holistic wellness solution

All-embracing personalisation pinnacle of self-care unviable without tech

Health, beauty and fashion: Outlook and business recommendations

Enabler: partnership with TextileGenesis for fibre-to-retail traceability

Disruptor: Sequential Skin leverages genetics and microbiome insights

Drinks and Tobacco

Drinks and tobacco: balancing digitalisation and detox

Drinks and tobacco: consumer perspective

Drinks and tobacco: business perspective

Drinks and tobacco: Outlook and business recommendations

Enabler: #EngageResponsibly by Pernod Ricard

Disruptor: Eva by Alta Flora

Food and Nutrition

Tech-driven solutions for personalised nutrition are in high demand

E-commerce adoption accelerates rapidly in the food industry

Food and nutrition: Outlook and business recommendations

Enabler: Erbology’s personalised healthy snacks

Disruptor: AeBeZe Labs pioneers the concept of “nourishing digital diets”

Home and Technology

Home and technology: wearables and tech bring wellness indoors

Consumers seek to enhance wellbeing through sensation-based activities

Lack of infrastructure and vision pose challenges to tech adoption

Home and technology: Outlook and business recommendations

Enabler: Mattel emphasises the importance of wellness with Headspace

Disruptor: Healium targets anxiety through AR and VR wearables

Services and Payments

Consumers demand payment options that address core concerns

Businesses ride the e-commerce wave to keep pace with evolving needs

Services and Payments: Outlook and business recommendations

Enabler: PayPal introduces Pay in 4 program

Disruptor: Chipotle Mexican Grill launches first “digital kitchen”

Conclusion

Wellness through digitalisation and technology in 2030

Key recommendations for business

Why buy this report?

Want to find out more about this report?

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Megatrends

Megatrends

Wellness Redefined: Fostering Wellbeing Through Digitalisation and Technology

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Tangible, accessible and relevant propositions

Maximise prospects through a wider lens

Humanise digitally-enabled solutions

Want to find out more about this report?

Table of Contents

Introduction

Scope

Investment in digitalisation intrinsic to pursuit of health and happiness

Scope for supporting new and evolving needs through tech widens

Economies and Consumers

Rising access to technology offers great potential to enhance wellbeing

Wellness-related technology becomes mainstream among consumers

Digital transformation is now top of businesses’ agenda

Economies and consumers: Outlook and business recommendations

Singapore: promoting wellness in the digital age

Health, Beauty and Fashion

Digital a protagonist to promote the home as a wellness hub

Digital key to broaden health from product to holistic wellness solution

All-embracing personalisation pinnacle of self-care unviable without tech

Health, beauty and fashion: Outlook and business recommendations

Enabler: partnership with TextileGenesis for fibre-to-retail traceability

Disruptor: Sequential Skin leverages genetics and microbiome insights

Drinks and Tobacco

Drinks and tobacco: balancing digitalisation and detox

Drinks and tobacco: consumer perspective

Drinks and tobacco: business perspective

Drinks and tobacco: Outlook and business recommendations

Enabler: #EngageResponsibly by Pernod Ricard

Disruptor: Eva by Alta Flora

Food and Nutrition

Tech-driven solutions for personalised nutrition are in high demand

E-commerce adoption accelerates rapidly in the food industry

Food and nutrition: Outlook and business recommendations

Enabler: Erbology’s personalised healthy snacks

Disruptor: AeBeZe Labs pioneers the concept of “nourishing digital diets”

Home and Technology

Home and technology: wearables and tech bring wellness indoors

Consumers seek to enhance wellbeing through sensation-based activities

Lack of infrastructure and vision pose challenges to tech adoption

Home and technology: Outlook and business recommendations

Enabler: Mattel emphasises the importance of wellness with Headspace

Disruptor: Healium targets anxiety through AR and VR wearables

Services and Payments

Consumers demand payment options that address core concerns

Businesses ride the e-commerce wave to keep pace with evolving needs

Services and Payments: Outlook and business recommendations

Enabler: PayPal introduces Pay in 4 program

Disruptor: Chipotle Mexican Grill launches first “digital kitchen”

Conclusion

Wellness through digitalisation and technology in 2030

Key recommendations for business

Why buy this report?

Want to find out more about this report?

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