In the context of a mass migration to digital, the need to support wellness routines through technology is being reinforced. From preventative health and personalised nutrition to emotional support and virtual replication of out-of-home activities, the scope for integrating digitalisation in business strategies has widened. Balancing what is commercially viable and scalable with disparities in the consumer base, as well as preserving the “human” element, will be a key prerequisite.
Support the concept of the home as a wellness hub, including remote health access and management, fitness, at-home rituals and an increasing need to mimic out-of-home experiences.
Consider reaching a more diverse pool of digital consumers and address the needs of underserved and more vulnerable communities by diversifying the range of technologies and support tactics.
Meet the most pressing needs and priorities, with solution-oriented messaging, for easily scalable personalised products and services.
Leverage opportunities for new digital selling models beyond e-commerce and ensure a physical/online balance to optimise the consumer purchasing journey.
Utilise technology which addresses new priorities around supply chain transparency and safety.
Adopt a digital-first culture to provide real-time support for wellness needs, inclusive of financial wellbeing and an intimate blend of “human” and “technology”.
Put human connections and communication at the heart of digitalisation endeavours, and integrate community-focused features that cultivate one-to-one interactions and replicate social activities.
Explore the full sensory spectrum, including stimulation of the tactile and olfactory senses.
Factor in emotional need states, in addition to physical health data monitoring and digital wellness in the face of overexposure to technology.
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