Western Europe

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

When compared to the pre-pandemic period, the demand for homewares in Italy declined during the COVID-19 crisis. This could be attributed to two main reasons. Firstly, as people were conscious about cleanliness during the pandemic, they chose to use…

Italy was hit hard by the pandemic, and the country experienced one of the longest and strictest lockdowns in Europe. This meant that many people spent extended periods of time at home, which created a strong desire to improve and personalise living…

In contrast to gardening, home furnishings saw decline in demand during the COVID-19 crisis, with an upturn in its performance as pandemic related restrictions were withdrawn. The category continued to grow in 2022, however sales remained below the…

In 2022, Italy's home and garden market saw demand undermined by the high rate of inflation, which was around 8.2%. With consumer confidence dropping from the previous year, consumers were more cautious with their spending and many opted to purchase…

Despite seeing decline in 2022, the gardening category continued to register a significantly higher level of value sales than before the onset of the COVID-19 crisis. The pandemic brought a marked rise in demand for gardening products as consumers…

Homewares’ sales witnessed a decline in the Swiss home and garden industry in 2022. This was due to a rise in popularity of minimalistic interior design trends. As more people prefer a simple and clutter-free living space, there was less demand for…

The home improvement category witnessed an increase in demand in 2022 in the Swiss home and garden market compared to pre-pandemic levels. With people spending more time at home due to the pandemic, there was renewed interest in home improvement…

The home furnishings category in Switzerland experienced a decline in value sales in 2022 compared to pre-pandemic levels. This decline was due to the rise in inflation and recession, which led to a decrease in consumer spending. Moreover, intense…

The home and garden industry in Switzerland experienced a decline in value sales (at constant prices) in 2022, compared to pre-pandemic levels. One of the primary reasons for this decline was the country's inflation rate, which stood at around 2.8%,…

Gardening power tools have grown in popularity in Switzerland's home and garden industry due to the country's high standard of living, large outdoor spaces, and environmental awareness. Sales witnessed an increase in demand in 2022 compared to…

Homewares in Turkey saw dynamic current value growth in 2022, but this was driven entirely by inordinately high inflation and price increases due to supply chain disruptions. Demand in the category in value terms at constant 2022 prices declined…

Inflation and price pressures boosted current value sales for home improvement in 2022. However, price rises and the cost-of-living crisis in the country reduced room in consumers’ budgets to undertake home improvement projects. As such, demand in…

Extremely high inflation rates in Turkey in 2022 drove high current value growth in home furnishings in the country, but also caused a significant contraction in value demand at constant 2022 prices, as consumers were forced to decrease the amount in…

The performance of home and garden in Turkey in 2022 was characterised by inordinately high inflation. According to OECD figures, the country witnessed an annual inflation rate of 73.2% in 2022, which resulted in a three-percentage point decline in…

While all home and garden categories saw high current value growth in 2022, driven by the inordinately high inflation rates seen in Turkey throughout the year, gardening was the only home and garden category that saw demand increase at constant 2022…

As local consumers started to spend greater time outside of the home in 2022 as pandemic-related restrictions gradually eased, they were also eating and cooking less frequently for themselves. This was the primary cause for the marginal decline in…

In 2022, pandemic-related restrictions in Sweden started to ease, which allowed for the greater resumption of renovation projects without interruptions. This positively impacted sales growth of home improvement during the year. This contributed…