Western Europe

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

Technology and connectivity have emerged as dominant trends in local pet products. This evolution is driven by the increasing integration of smart devices and digital solutions into pet care, offering convenience, monitoring capabilities and…

2023 is an interesting year in terms of developments in the German pet care industry. The pandemic years meant growth for pet care since owners were spending greater time at home with their pets, increasing their desire to treat them, while also…

Fish food in Germany is being impacted by changes in the popularity of owning aquariums as a hobby following the pandemic. As prolonged home seclusion led to shifts in consumers’ lifestyles, priorities and leisure activities, the demand for…

The rising prices of dog food in Germany are forcing some consumers to adjust their preferences and spending habits. Lower-priced segments are gaining favour as consumers seek more budget-friendly options to manage their expenses. These segments…

As inflation throughout Europe has risen as a consequence of the war in Ukraine since 2022, the general price level of goods and services has also increased, including pet products such as cat food. Shrinking purchasing power among local consumers…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

Pet care keeps growing albeit more slowly due to economic downturn and the return to offices that means less time spent with pets. It benefits from the growing cat population, while humanisation drives demand for healthy, human-grade, premium pet…

Together with rising urbanisation, growth in the cat population and the number of cat-owning households in Turkey has continued to buoy demand in cat litter in 2023. With soaring inflation driving up unit prices and eroding purchasing power, the…

Pet healthcare recorded positive growth within pet products in 2022-23 in terms of retail current value sales. In addition to raising local consumer interest in personal health and wellness, the COVID-19 pandemic also served to heighten interest in…

In 2022, there were increasing numbers of sustainable other pet products, such as toys, hygiene products and collars as pet owners, especially younger ones, are becoming more concerned about the environment. Many brands are focusing on the origin of…

While pet care in Turkey has continued to expand at an impressive pace in 2023, overall volume and current value growth rates look set to be down substantially from 2022. This is mainly because the recent boom in pet ownership – especially dog…

In 2023, the effects of inflation were still visible in Switzerland and reflected in the price of raw materials used in pet care. The cost of energy needed to produce and transport pet food (from suppliers to manufacturers) soared, while the price of…

The pandemic, despite its negative impact on some economic sectors in Portugal, had a positive impact on pet care. Value sales of pet food and pet products were higher in 2022 than in 2021 and this sales growth is expected to continue over the…

Fish food looks set to be the most dynamic other pet food category in volume growth terms in 2023, as well as the only one to register an improved performance in this regard. It continues to benefit from the fact that fishkeeping and aquarium design…

Other pet food posted negative growth in both retail value and current value terms in 2022-23. This is due in part to the strong pet humanisation trend visible in Switzerland, since it is more difficult for owners to foster bonds with other pets in…

The COVID-19 pandemic resulted in a surge in pet adoptions, particularly for dogs and cats, as they provide companionship and pet-human engagement. Conversely, the adoption of other types of pets did not see the same uptick; birds and fish…

The prolonged period of lockdown measures and home seclusion that followed the outbreak of COVID-19 fuelled a boom in dog ownership in Turkey over 2020-2022. The expansion of the pet dog population has since slowed, as the return to pre-pandemic…