Western Europe

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Sales were in decline in a number of countries in Western Europe in 2023 as manufacturers, retailers and consumers continued to be confronted with high inflation rates in this year. This was seeing many consumers switch to private label lines or shop…

The briefing examines how the milk commodity performs globally and in the largest countries in terms of supply and production. The report also provides data and analysis on milk price dynamics, as well as trends across key commodity consuming…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

The Coronavirus (COVID-19) pandemic has reshaped consumer preferences within dairy products in Turkey, with a notable shift towards packaged, hygienic health-orientated products. In this vein, retail volume sales of yoghurt and sour milk products…

Sour milk products overall is falling in terms of retail volume sales in the Netherlands in 2023, though the decline is less steep that that of 2023. While plain yoghurt is witnessing positive growth, other members of yoghurt and sour milk products…

Over the course of 2023, Danone UK & Ireland was heavily focused on enhancing the health and wellness aspects of its consumer portfolio of brands. This move was taken in response to the growing demand among the Irish population for healthier food and…

Yoghurt and sour milk products is seeing a slight decline in retail volume terms in 2023, although the category is set to see steady growth in current value terms. The latter is due to the lingering effects of the inflation crisis, with retail prices…

Overall, plant-based dairy is projected to see a second consecutive year of double-digit retail volume growth in 2023. Growth is being driven by the escalating demand for non-dairy alternatives from vegans/vegetarians and other consumers embracing…

Plant-based dairy in the Netherlands is recording strong volume sales growth in 2023, following on from the previous two years of decline. However, growth is perhaps not as rapid as it could be, thanks to a marked escalation in average unit prices of…

2023 saw plant-based dairy generate positive retail volume sales growth as the consumer base for these products continue to expand. The rising popularity of plant-based dairy is based mainly on spreading concern over the role that a diet high in…

Sales of plant-based dairy fluctuated significantly over the review period. During the peak of the pandemic, in 2020, volume sales shot up but then declined in 2021 and 2022. By the end of 2022, retail volume sales had largely returned to 2019…

In 2023, other dairy is projected to see strong, if slower, retail volume growth. The growth in the category can be attributed to the sustained demand for these types of products, driven by their perceived healthier properties and natural qualities.…

In 2023 other dairy in the Netherlands is several subcategories suffer in terms of retail volume sales, though most have recorded an uptick in average retail value sales. Dairy producers have been facing escalating production costs — from core…

2023 saw demand for fromage frais and quark begin to decline for the first time in four years, which can be seen as a balancing of demand after several years of robust performances in the category. Fromage frais and quark consistently outperformed…

Other dairy has been strongly affected by the inflation crisis with prices going up and putting pressure on demand. High inflation has also placed significant pressure on consumers’ disposable income, pushing consumers to look for value-for-money but…

Over 2023, the average retail current unit price of drinking milk products is projected to a see triple-digit increase. This notable price surge can be primarily attributed to the substantial devaluation of the Turkish lira. The prices of raw milk…

In 2023 in the Netherlands, overall retail volume sales for drinking milk products continue to decline. However, the rise in average unit prices has boosted overall value sales. Drinking milk products is now a mature category, which goes some way to…

After steep increases in the price of milk amidst high inflation during 2022, 2023 saw milk prices in Ireland experience a notable decline. The average unit price of drinking milk products had reached unprecedented levels by the end of 2022 and a…

Demand for drinking milk products was strongly affected in 2022 by a sharp rise in prices, which was the result of high inflation and spiralling manufacturing costs. As a result, retail volume sales dropped significantly, while the category saw…