Western European Foodservice: A glimpse at the future for global operators

Introduction

Scope

Key findings

Understanding the European Consumer

Western Europe still world’s number two foodservice market

A region built on leisurely meals

And generous spending

Eating frequency varies widely

Average spend the reverse of eating frequency

Internet access increasingly commonplace

Natural/organic products in high demand

Time marches on for ageing European consumers

Is there a “median Western European?”

Regional Overview

Overall growth has largely vanished

Little recovery to be found

Fast food leads, but still struggles

Is anything growing?

Individual markets offer a few bright spots

Wide regional disparities in growth

Recession amplifies existing trends without replacing them

Competitive Landscape

Chained share small but growing fast

Chains well ahead in 2010

UK France home to formidable chained categories

What makes chains grow?

Global fast food giants dominate chained rankings

Quick-service dominates growth league table

Western Europe’s growth chains

Is the UK really a hotspot for chains?

Speed and variety key to chained expansion

Chicken fast food sees growth beyond the UK

KFC everywhere

Burger fast food a favourite across multiple markets

A relatively competitive category

Chained pizza delivery enjoys broad popularity

All trail Domino’s yet several key players exist

Fast casual secures a niche, but growth limited

UK chains prominent in fast casual

Specialist coffee shops find a niche

UK looms large in coffee shop sales

Where chains need to be

Changing demand patterns continue to favour chains

Case Studies

JD Wetherspoon finds a winning formula

JD Wetherspoon leads a retrenchment in British pubs

Pub traffic continues to decline with no end in sight

Redefining a category the Wetherspoon way

McDonald's finds strength in flexibility in France

McDonald's leads the continuing evolution of fast food in France

Yes the French still love McDonald’s

Lines between fast food, other categories in France to blur further

McDonald’s and the growing universality of fast food

Subway mixes the old with the fresh in Germany

A strong growth record

Case studies

How Subway found its niche

Max points the way towards sustainable profits

Max holds its own with a message of health and sustainability

Quality = local healthy and sustainable

Max offers key lessons for upstart established chains alike

Regional Prospects

A recovery of sorts, but grave risks remain

Near-term indicators remain grim

Some bright spots to persist

Chains set to dominate projected growth going forward

Six markets to watch

Six categories to watch

What lies ahead?

Data parameters

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