WestRock in Packaging

October 2019

WestRock is a major player in the paper packaging industry, with an emphasis on North America where the company generates 80% of its revenues. The on-going concerns surrounding plastic and the rise of internet retailing have benefited paper packaging. WestRock’s acquisitions shows it understands the need to position itself in the growing e-commerce segment while working with clients to help them transition from plastic towards more sustainable packaging.

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Overview:

Euromonitor International's report on WestRock Co delivers a detailed strategic analysis of the company's business, examining its performance in the Packaging market and the global economy. Company and market share data provide a detailed look at the financial position of WestRock Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of WestRock Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of WestRock Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaging research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Strategic Evaluation

An American paper giant with a global reach
Three years on, a merger well on its way
SWOT: WestRock Co
Paper packaging competitive landscape
Strategic objectives and challenges

Market Assessment

Food the main driver for folding cartons
Paper-based containers and rigid plastic in food on the rise
Promising growth in foodservice
Good prospects for folding cartons in emerging markets
The US leads the way in multipacks in beverages

Geographic and Category Opportunities

Folding cartons to only see growth in beverages in the US
Latin America is an area of focus for WestRock
Brazil offers potential for paper-based containers in food
Weaker Chinese demand for old corrugated containerboard
Snacks lead growth in folding cartons in China

Recommendations

Geographical and product diversification
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