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WH Group in Packaged Food

January 2020

WH Group is the largest supplier of processed meat in the world, owning Henan Shineway Investment & Development Co Ltd in China and Smithfield Foods in the US. WH Group has also successfully acquired packaged meat companies in Europe. With the acquisitions of overseas pork suppliers, WH Group aims to further consolidate its leading position in processed meat.

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Euromonitor International's report on WH Group delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of WH Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of WH Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of WH Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary (1)

State of Play

Top companies at a glance
WH Group’s global footprint
Company overview
Market momentum drives WH Group’s sales growth

Exposure to Future Growth

Processed meat in China projected to contribute to WH Group’s sales

Competitive Positioning

Competitor overlap
Key categories and markets
Key brands

Processed Meat and Seafood

Processed meat offers strong growth opportunity in Eastern Europe
Top countries by category
China is projected to make largest contribution to WH Group

Threat and Opportunity

African swine fever negatively influences WH Group’s sales
WH Group plans to enter plant-based meat substitutes

Key Findings

Executive summary (2)


Projected company sales FAQs (1)
Projected company sales FAQs (2)

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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