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Strategy Briefing
What are the Key Toys and Games Trends Shaping Asia Pacific?
47 pages, Oct 2012
US$2,000
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Asia Pacific is set to become the largest traditional toys and games market globally – while already being the mobile gaming capital of the world – and thus offers great opportunities for the toys and games industry. This briefing analyses the key growth areas across geographies, including country-specific case studies and explores the best distribution channels to target in this vital emerging market.
Files are delivered directly into your account within a few minutes of purchase.
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Key findings
Asia Pacific: In Perspective
Toys and games global snapshot
Toys and games global sales
Toys and games sales still below US$1bn mark in most markets
Traditional toys and games and video games regional outlook
India, China and Japan: Infinity and beyond
World’s Traditional Toys and Games G rowth E ngine
A tale of two markets
World’s Traditional Toys and Games Growth Engine
Which countries are shaping up for growth?
Pre-school is the category to watch
Mid and low price points are most popular
Pocket money sales are highest in China and India
Case study: South Korea
South Korea: A dynamic market thanks to “six pockets”
Case study: Thailand is the most dynamic market in Asia Pacific
Thailand: Criteria for success
Case study: Japan – The biggest market in APAC is ageing rapidly
Toys are no longer just for children
Population by age
Case study: Takara Tomy
Takara Tomy
Takara Tomy company profile: Brief summary
Recommendations (1)
Recommendations (2)
Video Games G o Digital
Video games showed impressive growth in 2011
Video Games Go Digital
Digital gaming outperforms other categories
Asia Pacific is the mobile gaming capital of the world
Which countries to focus on?
Video gaming c ulture should shape strategy
Case study: Japan
Japan: 78% of gamers are adults
Routes to Market
Key distribution channels for traditional toys
Specialist toy stores are strong
Internet retailing outperforms other channels
Video games: Media products stores in decline but still important
Toys and games internet retailing: Quick snapshots
Wrap Up
Implications
Which markets to target?
Recommended market strategies
What is the right price?
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Strategy Reports
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets | Apr 2011
- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Country Reports
- Toys and Games in Argentina | Jun 2019
- Toys and Games in Australia | Jun 2019
- Toys and Games in Brazil | Jun 2019
- Toys and Games in Canada | Jun 2019
- Toys and Games in China | Jun 2019
- Toys and Games in France | Jun 2018
- Toys and Games in Germany | Jun 2018
- Toys and Games in Hong Kong, China | Jun 2019
- Toys and Games in India | Jun 2018
- Toys and Games in Indonesia | Jun 2019
- Toys and Games in Italy | Jun 2019
- Toys and Games in Japan | Jun 2019
- Toys and Games in Malaysia | Jun 2018
- Toys and Games in Mexico | Jun 2019
- Toys and Games in Poland | Jun 2019
- Toys and Games in Romania | Jun 2019
- Toys and Games in Russia | Jun 2019
- Toys and Games in Singapore | Jun 2018
- Toys and Games in South Africa | Jun 2018
- Toys and Games in South Korea | Jun 2019
- Toys and Games in Spain | Jun 2019
- Toys and Games in Sweden | Jun 2019
- Toys and Games in Switzerland | Jun 2019
- Toys and Games in Taiwan | Jun 2019
- Toys and Games in Thailand | Jun 2019
- Toys and Games in the Netherlands | Jun 2019
- Toys and Games in the Philippines | Jun 2019
- Toys and Games in the United Arab Emirates | Jun 2019
- Toys and Games in the United Kingdom | Jun 2019
- Toys and Games in the US | Jun 2019
- Toys and Games in Turkey | Jun 2019
- Toys and Games in Ukraine | Jun 2019
Complete Catalogue
Strategy Reports
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets | Apr 2011
- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Country Reports
- Toys and Games in Argentina | Jun 2019
- Toys and Games in Australia | Jun 2019
- Toys and Games in Brazil | Jun 2019
- Toys and Games in Canada | Jun 2019
- Toys and Games in China | Jun 2019
- Toys and Games in France | Jun 2018
- Toys and Games in Germany | Jun 2018
- Toys and Games in Hong Kong, China | Jun 2019
- Toys and Games in India | Jun 2018
- Toys and Games in Indonesia | Jun 2019
- Toys and Games in Italy | Jun 2019
- Toys and Games in Japan | Jun 2019
- Toys and Games in Malaysia | Jun 2018
- Toys and Games in Mexico | Jun 2019
- Toys and Games in Poland | Jun 2019
- Toys and Games in Romania | Jun 2019
- Toys and Games in Russia | Jun 2019
- Toys and Games in Singapore | Jun 2018
- Toys and Games in South Africa | Jun 2018
- Toys and Games in South Korea | Jun 2019
- Toys and Games in Spain | Jun 2019
- Toys and Games in Sweden | Jun 2019
- Toys and Games in Switzerland | Jun 2019
- Toys and Games in Taiwan | Jun 2019
- Toys and Games in Thailand | Jun 2019
- Toys and Games in the Netherlands | Jun 2019
- Toys and Games in the Philippines | Jun 2019
- Toys and Games in the United Arab Emirates | Jun 2019
- Toys and Games in the United Kingdom | Jun 2019
- Toys and Games in the US | Jun 2019
- Toys and Games in Turkey | Jun 2019
- Toys and Games in Ukraine | Jun 2019