Although men continue to significantly out earn women across all regions, men’s grooming and fragrances only account for 11% of the global beauty market. Men’s skin care has been the stellar performer with double-digit growth, albeit from a small base with the majority of new sales coming from the skin care inclined Asia Pacific region. Product adoption is the biggest challenge facing men’s grooming as well as the strongly consolidated competitive landscape across all categories.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Despite the fact that the populations of men and women globally remain largely equal, men continue to significantly out earn women across both emerging and developed markets.
Women dominate across both beauty and fashion industries but looking more specifically at growth rates men continue to outpace women, driven by changing cultural attitudes towards men’s appearance fuelling growth.
Despite hair care being considered a staple product in most parts of the world, skin care outsells hair care in most regions. Men’s skin care’s higher sales are largely due to its higher prices even in the mass segment compared to any other categories in men’s toiletries.
The majority of growth is coming from the skin care inclined Asia Pacific region, however, upcoming emerging markets in men’s skin care include Latin America.
In developed markets, men remained commercially driven with sales and free samples generating the higher responses. The vast unexplored consumer base in emerging markets is more technically savvy and responsive to all marketing methods.
Adoption is the biggest challenge facing men’s grooming as well as the strongly consolidated competitive landscape across all categories.
Retailers and brands have began investing heavily in creating an engaging, enjoyable store experience for men, which is becoming a necessary distribution strategy in men’s grooming.