What’s Happening in Cannabis: Q4 2021

March 2022

In our latest Q4 update on the global cannabis industry we discuss the latest news affecting the global cannabis industry. It covers key regulatory updates, corporate strategies among leading companies involved in production and distribution of all cannabis products that contain cannabinoids, in addition to new product innovations within the industry. It also highlights global macro-economic trends and what are some of the likely changes that will shape the cannabis industry in the following qua

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This report comes in PPT.

Key Findings

The latest Euromonitor macroeconomic forecasts

The global economic outlook for 2021 has worsened moderately since mid-2021, offset by slightly more optimistic recovery forecasts for 2022. Global real GDP is now forecast to increase by 5.7% in 2021 (a 0.2 percentage point downgrade since July 2021), and by 4.8% in 2022 (a 0.2 percentage point improvement relative to the July 2021 forecast). Since July 2021, real GDP growth forecasts for 2021 have been significantly downgraded for the US, Canada, China, India, and other Asia Pacific economies, such as Indonesia and Australia. By contrast, 2021 forecasts have improved substantially for the Eurozone, Eastern Europe and Latin America.

The growth in global economic activity in Q3 2021 was stronger than expected. However, the spread of the much more infectious Delta COVID-19 variant and worsening supply constraints have tempered global economic recovery. The global economy is facing various supply bottlenecks, including a lack of shipping containers, truck drivers, computer chips, electricity shortages in China and India, and rising commodity prices. Together with a rapid increase in global demand, these factors have led to occasional shortages, elevated production costs and filtered into higher price inflation in many economies.

North America: regulatory updates
Latin America: regulatory updates
Europe: regulatory updates
Asia Pacific: regulatory updates
Rest of the world: regulatory updates
Prevalence updates: United States
Market and product updates (1)
Market and product updates (2)
New product developments and innovations (1)
New product developments and innovations (2)
New product developments and innovations (3)
Iconic US cannabis brand, Cookies, to take first steps into European markets
Tilray sees portfolio growth, Seed Innovations taps into German market
The latest Euromonitor macroeconomic forecasts
Forecast risks remain tilted to the downside
Real GDP annual growth forecasts and revisions from last quarter, AE
Real GDP annual growth forecasts and revisions from last quarter, EMDE
What to expect Q1 2022 (1)
What to expect Q1 2022 (2)


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