Enlarged Middle Class in the Vanguard of Pet Care Market Growth
Strong income growth has helped to fuel the development of a much broader middle class in emerging markets, with Brazil now the world’s third-largest pet care market, behind the USA and the UK.
Wide Variation in Ownership Rates
Pet ownership rates are among the highest in the world in some Latin American and Eastern European markets. On the other hand, cultural factors have helped to keep rates of dog ownership very low in many Muslim markets.
Urbanisation a Key Driver of Pet Pampering
Emerging markets are urbanising and westernising, shifting attitudes towards pets. More owners are now willing to indulge their pets, boosting value sales in the pet care market, particularly in the dog and cat food segment.
Other Pet Products Shine in China
Demand for other pet products (such as pet toys and clothing) remains very limited in many emerging markets, with the notable exceptions of China and, to a lesser extent, Brazil.
Digging: Deeper in Search of Growth
The spread of modern retail formats like supermarkets and hypermarkets beyond tier-one cities like Beijing and St. Petersburg to tier-two and tier-three cities is helping to make prepared pet food more accessible to consumers.
Looking Beyond the BRICs
Among the BRIC markets (Brazil, Russia, India and China), the relatively underdeveloped Indian market offers the brightest growth prospects. Such markets as Peru, Kenya and Pakistan also have longer-term growth potential.
Growth Slowdown Could Undermine Future Growth
The major downside risks to future growth in pet care sales in emerging markets are a slowdown in economic growth (especially in Russia) and, to a lesser extent, inflationary pressure (particularly in Latin America).
What this report includes
- Top-level strategic analysis of how major consumer trends will influence global markets
- Consumer insight
- Impact across all relevant consumer markets
- Unique graphics and case studies
- Key market snapshots
- Accompanying presentation to synthesise main findings
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Where is growth coming from?
The rise of emerging markets
…driving global pet care sales
Dogs and cats i ncreasingly p opular in (some) e merging m arkets
The Prepared Gap Narrows
Pet services increasingly popular
A rising tide of affluence
Urbanisation goes hand-in-hand w ith s hifting c onsumer a ttitudes
Shifting life c ycles and shrinking f amilies
Westernisation goes v iral
Staggered development in Asia Pacific
Pet products p lay a key r ole in China
Sales of Premium Products Boom in China
Urbanisation, Low Fertility and Income Growth in Thailand
The rise of Latin American middle class
Increased equality and economic g rowth a p otent m ix in Brazil
Brazil now the world’s second-largest d og f ood m arket
Imposition of VAT fails to derail g rowth in Mexico
Argentina’s inflationary conundrum
Pet care r ides w ider c onsumption b oom in Russia
Cat food r ules the roost in Russia
Migration wave a boon for Polish pet c are
Urban-rural d ivide c learly v isible in the Czech Republic
Middle East and Africa
South Africa and Israel dominate Middle East and Africa s ales
Growth restrained by low r ates of pet o wnership
Challenges in South African pet care
A dog’s l ife in the United Arab Emirates
Economy products d rive g rowth in Turkey
BRIC economic s lowdown to drag d own g rowth in pet c are?
Inflationary squeeze in prospect?
Shifting attitudes t o p ets a mong g overnments and consumers
Strong growth in emerging markets overtakes developed
Billion-dollar g rowth in Brazil, Mexico and Russia
Digging deeper for growth in Peru
Opportunity knocks in Sub Saharan Africa
Significant long-term p otential in Pakistan
Growth in demand for pet t oys and clothing to remain v igorous
O pportunities and challenges
Product category definitions