Whirlpool Corp in Consumer Appliances
Company Profile
About This Report
Jun 2019Whirlpool Corp is a US multinational appliances manufacturer founded in 1911. The company focuses primarily on major appliances, but it also has a presence in small appliances, in particular in food preparation and air treatment products. Whirlpool Corp has been under pressure in the latest years due to stronger global competition. The company is focusing on expanding in Asia Pacific and launching smart and innovative products in order to maintain competitiveness.
Your Recently Viewed Reports
Whirlpool Corp in Consumer Appliances
Euromonitor International's report on Whirlpool Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.
Company and market share data provide a detailed look at the financial position of Whirlpool Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Whirlpool Corp.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Whirlpool Corp provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.
Scope of the Report
Scope
Introduction
Executive summary
State of Play
Top companies at a glance
Whirlpool Corp’s global footprint
Global sales driven by North America
Whirlpool is under pressure in Western Europe
Exposure to Future Growth
US will remain the biggest source of growth
Competition is putting pressure on Whirlpool Corp
Strengthening presence in Asia Pacific: the China case
Strengthening presence in Asia Pacific: the India case
Tariffs negatively impact washing machine market in the US
Competitive Positioning
Whirlpool Corp is losing share
The gap with Haier Group is widening
Whirlpool Corp is a major appliances leader in several markets
Brazilian market becoming key
Brazil will be key for Whirlpool Corp to consolidate its position
Major Appliances
Growing reliance on Asia Pacific for major appliances sales
Whirlpool Corp is global champion of dryers
Brazil, US, India and China will be the main contributors of growth
At CES 2019, Whirlpool Corp shows the future of cooking and laundry
Small Appliances
Asia Pacific is an opportunity for Whirlpool Corp
Food preparation relies on KitchenAid
Increasing contribution from Brazil
Key Findings
Executive summary
Appendix
Projected company sales – FAQs (1)
Projected company sales – FAQs (2)
Related Reports
- Millennials’ Lifestyle Changes and Their Impact on Consumer Appliances | Oct 2019
- Major Appliances in Middle East and Africa | Oct 2019
- Sustainability Strategies in Consumer Appliances: Part I | Oct 2019
- Consumer Appliances in South Korea | Oct 2019
- Production Landscape for Consumer Appliances | Sep 2019