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Company Profile
Whirlpool Corp in Consumer Appliances
43 pages, Mar 2018
US$570
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Whirlpool Corp is a world key American multinational major appliances manufacturer with a global production and marketing footprint. The company holds key regional strengths in North America, Latin America, and Europe, largely driven by sales of Whirlpool, Maytag and Indesit. Also, KitchenAid boasted world leadership in mixers, primarily supported by popularity in North America. Moreover, partnership with Amazon and acquisition of Yummly has accelerated its connected kitchen development.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on Whirlpool Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.
Company and market share data provide a detailed look at the financial position of Whirlpool Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Whirlpool Corp.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Whirlpool Corp provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Strategic Evaluation
American global key major appliances manufacturer
Whirlpool Corp corporate business structure 2017
Global sales rebound in 2017, driven by growth in North America
SWOT: Whirlpool Corp
Corporate strategy
Whirlpool’s major milestones
Competitive Positioning
Category key strengths in major appliances
Global leadership in major appliance volume sales
Haier and Electrolux: The closet rivals of Whirlpool Corp
Growth supported by rebound in Latin America and Eastern Europe
Market Assessment
Whirlpool’s top 10 markets by consumer appliance volume sales
Increased contribution from Europe for major appliance sales
Growing reliance on North America for small appliances sales
Geographic and Category Opportunities
Whirlpool Corp’s largest 10 markets’ growth prospects
“Long” wine coolers and “short” microwaves in US
Partnership and acquisition to build connected kitchen in US
Dishwashers and ovens in Western Europe
Convenience and energy cases for Europe connected laundry
Laundry and large cooking appliances in China
Tapping into local retailers for China connected appliance sales
Brand Strategy
Global coverage and regional focus by rich brand portfolio
Brand key strengths in major appliances and mixers
Operations
Increasing production contribution from China and Poland
Shrinking production contributions from France, Brazil and Mexico
Growing home laundry production share and increased outsourcing
Whirlpool’s production footprint in the US in 2017
Whirlpool’s production footprint in Latin America in 2017
Whirlpool’s production footprint in Western Europe in 2017
Whirlpool’s production footprint in Eastern Europe in 2017
Whirlpool’s production footprint in Middle East and Africa in 2017
Whirlpool’s production footprint in Asia Pacific in 2017
Recommendations
Deploy connected technologies and expand local partnership
Report Definitions
Data parameters and report definitions (1)
Data parameters and report definitions (2)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Antonio Merloni SpA in Domestic Electrical Appliances | Sep 2009
- Arçelik AS in Consumer Appliances | Feb 2019
- Bosch & Siemens Hausgeräte GmbH in Consumer Appliances | Mar 2015
- Candy SpA in Consumer Appliances | Mar 2019
- ControladoraMabe SA de CV in Consumer Appliances | Sep 2017
- De’Longhi SpA in Consumer Appliances | Jul 2012
- Electrolux AB in Consumer Appliances | Apr 2017
- Fagor Electrodomésticos , S Coop in Domestic Electrical Appliances | Nov 2009
- Fisher & Paykel Industries Ltd in Consumer Appliances | Feb 2010
- General Electric Co (GE) in Consumer Appliances | Mar 2016
- Groupe SEB in Consumer Appliances | Apr 2017
- Haier Group in Consumer Appliances | Oct 2017
- Hisense Group in Consumer Appliances | Jan 2017
- Indesit Co SpA in Consumer Appliances | Sep 2013
- Jarden Corp in Consumer Appliances | Jun 2016
- Koninklijke Philips Electronics NV in Consumer Appliances | Aug 2016
- Koninklijke Philips NV in Consumer Appliances | Apr 2018
- LG Corp in Consumer Appliances | Sep 2017
- Midea Group Co Ltd in Consumer Appliances | Sep 2016
- Miele & Cie KG in Consumer Appliances | Feb 2017
- Panasonic Corp in Consumer Appliances | Aug 2018
- Panasonic Corp in Domestic Electrical Appliances | Nov 2009
- Procter & Gamble Co, The in Consumer Appliances | Jun 2015
- Salton Inc in Domestic Electrical Appliances | Oct 2009
- Samsung Corp in Consumer Appliances | Sep 2018
- SEB, Groupe in Consumer Appliances | May 2015
- Sharp Corp in Consumer Appliances | Jun 2016
- Spectrum Brands Holdings Inc in Consumer Appliances | Aug 2018
- Toshiba Corp in Consumer Appliances | Feb 2015
Complete Catalogue
Company Reports
- Antonio Merloni SpA in Domestic Electrical Appliances | Sep 2009
- Arçelik AS in Consumer Appliances | Feb 2019
- Bosch & Siemens Hausgeräte GmbH in Consumer Appliances | Mar 2015
- Candy SpA in Consumer Appliances | Mar 2019
- ControladoraMabe SA de CV in Consumer Appliances | Sep 2017
- De’Longhi SpA in Consumer Appliances | Jul 2012
- Electrolux AB in Consumer Appliances | Apr 2017
- Fagor Electrodomésticos , S Coop in Domestic Electrical Appliances | Nov 2009
- Fisher & Paykel Industries Ltd in Consumer Appliances | Feb 2010
- General Electric Co (GE) in Consumer Appliances | Mar 2016
- Groupe SEB in Consumer Appliances | Apr 2017
- Haier Group in Consumer Appliances | Oct 2017
- Hisense Group in Consumer Appliances | Jan 2017
- Indesit Co SpA in Consumer Appliances | Sep 2013
- Jarden Corp in Consumer Appliances | Jun 2016
- Koninklijke Philips Electronics NV in Consumer Appliances | Aug 2016
- Koninklijke Philips NV in Consumer Appliances | Apr 2018
- LG Corp in Consumer Appliances | Sep 2017
- Midea Group Co Ltd in Consumer Appliances | Sep 2016
- Miele & Cie KG in Consumer Appliances | Feb 2017
- Panasonic Corp in Consumer Appliances | Aug 2018
- Panasonic Corp in Domestic Electrical Appliances | Nov 2009
- Procter & Gamble Co, The in Consumer Appliances | Jun 2015
- Salton Inc in Domestic Electrical Appliances | Oct 2009
- Samsung Corp in Consumer Appliances | Sep 2018
- SEB, Groupe in Consumer Appliances | May 2015
- Sharp Corp in Consumer Appliances | Jun 2016
- Spectrum Brands Holdings Inc in Consumer Appliances | Aug 2018
- Toshiba Corp in Consumer Appliances | Feb 2015