Whirlpool Corp in Consumer Appliances

March 2021

Whirlpool Corp is a top 10 manufacturer of consumer appliances globally. Its strength lies in major appliances and the North American market. While the COVID-19 pandemic has upended much of the industry worldwide, Whirlpool has maintained its position in major appliances, its core strength, and is well positioned to grow and meet the new demands facing the market as consumer habits and lifestyles evolve.

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Euromonitor International's report on Whirlpool Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy. Company and market share data provide a detailed look at the financial position of Whirlpool Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Whirlpool Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Whirlpool Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary

State of Play

Top companies at a glance
Whirlpool Corp’s global footprint
The bulk of sales come from major appliances and North America
Global pandemic stunts growth in all major markets

Exposure to Future Growth

Impact of COVID-19 on Whirlpool Corp
2020 lays the groundwork for a strong 2021 in major appliances
Changes to home life bring opportunities for Whirlpool
Changes in dining habits among consumers will persist after COVID-19
COVID-19 accelerates the transition to e-commerce for appliances
Major appliances in the US will continue to drive growth
Asia Pacific presents opportunities as well as continuing challenges
Despite ranking stability, there is pressure from above and below

Competitive Positioning

Recent upheavals do damage to Whirlpool Corp’s share
Despite troubles, Whirlpool is strong in several markets across categories
Latin American brands see strong growth

Major Appliances

The Americas remain the most important regions for major appliances
Fridge freezers dominate refrigeration appliances in major markets
The US, Brazil and India drive future growth
Whirlpool’s Small Spaces Suite offers options for more compact living

Small Appliances

North America dwarfs all other markets, with Asia mostly absent
Food preparation and air treatment products dominate small appliances
Air treatment products in Latin America and India show strong growth

Key Findings

Executive summary


Projected Company Sales: FAQs
Projected Company Sales: FAQs

Why buy this report:

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