Whirlpool Corp in Consumer Appliances

Company Profile

About This Report

Jun 2019

Whirlpool Corp is a US multinational appliances manufacturer founded in 1911. The company focuses primarily on major appliances, but it also has a presence in small appliances, in particular in food preparation and air treatment products. Whirlpool Corp has been under pressure in the latest years due to stronger global competition. The company is focusing on expanding in Asia Pacific and launching smart and innovative products in order to maintain competitiveness.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Whirlpool Corp in Consumer Appliances

Euromonitor International's report on Whirlpool Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Whirlpool Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Whirlpool Corp.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Whirlpool Corp provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery format

Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.

Scope of the Report



Executive summary

State of Play

Top companies at a glance
Whirlpool Corp’s global footprint
Global sales driven by North America
Whirlpool is under pressure in Western Europe

Exposure to Future Growth

US will remain the biggest source of growth
Competition is putting pressure on Whirlpool Corp
Strengthening presence in Asia Pacific: the China case
Strengthening presence in Asia Pacific: the India case
Tariffs negatively impact washing machine market in the US

Competitive Positioning

Whirlpool Corp is losing share
The gap with Haier Group is widening
Whirlpool Corp is a major appliances leader in several markets
Brazilian market becoming key
Brazil will be key for Whirlpool Corp to consolidate its position

Major Appliances

Growing reliance on Asia Pacific for major appliances sales
Whirlpool Corp is global champion of dryers
Brazil, US, India and China will be the main contributors of growth
At CES 2019, Whirlpool Corp shows the future of cooking and laundry

Small Appliances

Asia Pacific is an opportunity for Whirlpool Corp
Food preparation relies on KitchenAid
Increasing contribution from Brazil

Key Findings

Executive summary


Projected company sales – FAQs (1)
Projected company sales – FAQs (2)