Whirlpool Corp is a US multinational appliances manufacturer founded in 1911. The company focuses primarily on major appliances, but it also has a presence in small appliances, in particular in food preparation and air treatment products. Whirlpool Corp has been under pressure in the latest years due to stronger global competition. The company is focusing on expanding in Asia Pacific and launching smart and innovative products in order to maintain competitiveness.
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Euromonitor International's report on Whirlpool Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.
Company and market share data provide a detailed look at the financial position of Whirlpool Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Whirlpool Corp.
Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.
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